Thu, 10/21/2021 - 12:17

By John Santos

Press Conference

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:

Monday, November 1
  • 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)
Tuesday, November 2
  • 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
  • 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
  • 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
  • 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
  • 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
  • 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
  • 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
  • 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
  • 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
  • 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)
Wednesday, November 3
  • 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
  • 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
  • 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
  • 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #23793)
  • 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
  • 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center, South Hall Skybridge Room S219)
  • 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
  • 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)
Thursday, November 4
  • 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)
Friday, November 5
  • 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (North Hall, BOTB Stage)
  • 2:30 p.m.–3:00 p.m.: SEMA: Battle of the Builders, Top 4 Finalists Announced (North Hall, BOTB Stage)
  • 3:30 p.m.–4:00 p.m: SEMA: Battle of the Builders, Winner Announced (Silver Drive)
Thu, 10/21/2021 - 12:12

Toyo

Returning for its eighth year, Toyo Tires will unveil more than 35 world-debut vehicles and two crowd-stopping art installations at the SEMA Show’s Toyo Tires Treadpass—a popular destination for SEMA Show attendees.

The Treadpass will showcase the largest concentration of world-debut vehicles and is located between the Central and South Halls of the Las Vegas Convention Center. The art installations, one by conceptual artist and designer Joshua Vides and the other featuring Audi builds by Ken Block and Brian Scotto of Hoonigan, will be the centerpiece of the Toyo Tires outdoor booth in front of the South Hall entrance (booth #84160). Attendees will also have a chance to collect limited-edition Leen Customs pins in both locations.

Thirty-two vehicles will make their world-debuts in the Toyo Tires Treadpass, including a 1,000whp ’94 Mazda RX-7, a ’72 Chevy K5 Blazer with chopped doors and an iconic ’82 DeLorean DMC 12. Read on for a short preview of each then see them during the SEMA Show in the Toyo Tires Treadpass.

In front of South Hall, attendees will witness the black-and-white art of Joshua Vides. He has applied his signature style to a range of mediums from shoes to cars and has worked with major brands such as BMW, Fendi, Converse and the Museum of Contemporary Art Chicago. Vides’ new project with Toyo Tires will showcase his own BMW E30 M3 on Toyo Proxes Sport A/S tires.

Adjacent to the Joshua Vides display, Ken Block and Brian Scotto will reveal all-new Audi builds featuring art by Ricardo Gonzalez aka “Itsaliving.” Block will display an Audi Sport Quattro Tribute built by LCE in Germany and Scotto will unveil an Audi Coupe Quattro—a project car he bought in 2004.

Toyo Tires will bring back its limited-edition pins in collaboration with Leen Customs. The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show. Schedules for the pins will be available at both the Toyo Tires Treadpass and display in front of South Hall.

Preview of New Vehicle Builds at 2021 SEMA Show

Here are a few of the vehicles that Show attendees will be able to view in the Toyo Tires Treadpass.

’72 Chevy K5 Blazer

Built by Ben Craven and his team at Craven Performance, this ’72 Chevy K5 Blazer was commissioned by a client as a tribute to their late mother, Trina. Craven and his team wanted to take this first-generation Blazer and turn it into a reliable beach cruiser or street screamer that you can have a blast with, without drifting too far from its intended use.

The build showcases the boxed factory frame and eight-lug axles with custom chopped doors that align level with the rear bed sides, giving the Blazer subtle and clean lines. The dual spare tire carrier was also removed to continue with the clean classic look of this K5. The interior features their all-out center console that ties into a floating center console for the rear passengers, keeping the cabin lines as clean as the exterior. The Blazer will be riding on Toyo Open Country M/T tires.

’21 Chevy Silverado Crew Cab RST

Legendary Concepts in Mt. Pleasant, Texas, builds modern-day vehicles based on legendary vehicle personalities, partnering with Saleen for this year’s SEMA build, which is a modern interpretation of the famous “Smokey & The Bandit” Trans Am in a street-truck format.

The base vehicle is a ’21 Chevy Silverado Crew Cab RST, and is a complete build including a bespoke widebody kit, aero and styling, wheels and interior. The L83 5.3L engine is blueprinted and built out to a supercharged 700 hp.

The built engine is paired with an all-new Magnuson DI supercharger. The exterior takes on a transformation with a widebody kit and aerodynamics that are perfectly suited for this type of performance truck. The vehicle features Monoblock eight-piston 4D brakes supplied by Brembo, a Magnaflow exhaust and Toyo Proxes ST III tires.

’82 DeLorean DMC 12

Tim Moceri is debuting one of the most iconic cars ever built and his personal dream car, the ’82 DeLorean DMC 12. For more than 18 years, Moceri has been building and racing cars, fine-tuning his craft and creating his own style by taking bits and pieces from all forms of motorsports and incorporating them in his builds.

His main goal with the DeLorean was to take the ’80s styling and turn it up a notch, from the clear Ferrari F40 inspires rear engine cover to the one-off custom wide body kit designed by Khyzyl Saleem, and an IMSA-inspired twin-turbo layout that hangs out of the back of the car. The DeLorean will sit on Toyo Proxes R888RTM tires.

Lexus LC 500 Convertible

Gordon Ting will be debuting a Lexus LC 500 Convertible, his 18th SEMA project build that will showcase his influences in performance and styling while reinforcing form and function.

The build will feature a prototype carbon-fiber tonal cover and custom titanium exhaust from Artisan Spirits, race-spec front and rear brake kit by Brembo, and a height adjustable suspension by KW. The Lexus will be riding on forged 21-in. wheels by Titan-7 and Toyo Proxes Sport tires.

’86 Nissan 300zx

Brandon Miller is debuting a ’86 Nissan 300zx, the most ambitious project he has ever undertaken, a full ground up build. For more than 20 years, Miller has used his passion as a car enthusiast to modify vehicles, building amazing relationships with people along the way.

The Nissan 300zx will feature a naturally aspirated RB28, a bold choice that has stayed true to Miller’s original vision for the car. Other modifications include a one-off titanium header/exhaust built by Billy Freed at Freed Engineering, one-off carbon kevlar stacks by Niklas Hagen at HN Engineering and a shaved engine bay and paint by Paul “Seamus” Rogers. Installed on the car is a s14 subframe swap by Mike Poore and the Racing Service Watanabe R types sourced from The Lonely Driver Company. The Nissan 300sx will sit on Toyo Proxes R1RTM tires.

’94 Mazda RX-7

Jonathan Grunwald and his Mazda RX-7 will debut this year, marking eight years and 14 consecutive SEMA build collaborations between himself, TRMNL Racing, and Toyo Tires. Since age 25, Grunwald has debuted the latest works of Varis, Overtake, TRA Kyoto, TCP Magic, & Rays Wheels via special projects with Toyo Tires.

This year’s TCP Magic USA Heritage 7 Mazda RX-7 will represent a culmination of Grunwald’s passion for Mazda tuning and motorsports. The build will feature a 1,000whp 20B Bridgeport 3-roto engine built by Garage Life and Lucky 7 Racing, a Garrett Motion G42-1450 turbocharger, HGT billet six-speed sequential transmission and a Haltech elite engine management system. The RX-7 has a KW bespoke motorsport suspension and rides on Toyo Proxes R1R tires.

The vehicles mentioned above represent just a small preview of the 35 cars and trucks that will be displayed by Toyo Tires at the 2021 SEMA Show. To learn more about the tires which help complete these builds, visit toyotires.com.

Thu, 10/21/2021 - 12:10

 

By Juan Torres

LenoJay Leno will kick off the 2021 SEMA Show as the featured guest of the New Products Breakfast, Tuesday, November 2. Taking place before the SEMA Show floor officially opens that same day, the New Products Awards Breakfast is akin to an opening ceremony for the four-day event, where automotive innovation, technology and advancement take center stage.

As the featured guest of the New Products Breakfast, Leno will inspire and motivate show attendees as the best new product award winners are announced.

“Leno is an automotive expert whose high energy and passion represents that of the industry’s,” said Tom Gattuso, SEMA vice president of events. “Like the exhibitors at the SEMA Show, Leno pushes the boundaries and continually raises the bar. We’re thrilled to have him join us for the opening breakfast of what is likely to be one of the most iconic SEMA Shows ever.”

New Products BreakfastTickets to the New Products Breakfast are available to all SEMA Showgoers at no cost by visiting www.semashow.com/banquet. If you are already registered for the Show, please proceed to your exhibitor dashboard to RSVP for this and other events offered during the week of the Show. Tickets are free to all credentialed attendees, but must be reserved in advance as seating is limited.

In addition to a sit-down breakfast served beginning at 7:30 a.m. at the Westgate Las Vegas Resort & Casino, the event includes announcements and introductions of the best new product winners. Awards are presented in 16 categories and will be showcased in the New Products Showcase throughout the week of the SEMA Show. The New Products Showcase, voted on by buyers and media as the No. 1 SEMA Show destination, includes exhibitors’ new and featured products displayed in a single location. All exhibitors may enter an unlimited number of products into the Showcase, with the first entry offered at no cost.

The SEMA Show takes place November 2–5, in Las Vegas, with the Show floor opening at 9:00 a.m. More than 1,300 exhibiting companies are set to participate throughout the Las Vegas Convention Center. To date, more than 40,000 buyers have signed up to attend.

Make your free reservation for the New Products Awards Breakfast.

Thu, 10/21/2021 - 12:09

 

By SEMA Editors

SEMA Ignited

It’s been two years since the sights of the parade of custom vehicles from behind the walls of the trade-only SEMA Show; Formula DRIFT competitors narrowly missing the cement drift box barriers; flames shooting from the chrome headers of vintage dragsters; the smells of nitrous and burning rubber; and the sounds of squealing tires, high-revving engines, the cheering crowd and rocking bands.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas. This year the event will take place at the new LVCC West Hall parking lot.

Credentialed 2021 SEMA Show attendees can access the event for free with their badge. Enthusiasts can access the event by purchasing one of two ticket types—a previously offered SEMA General Admission Ticket or the all-new SEMA Friday Experience that gives the ticket holder Friday access to the SEMA Show and to SEMA Ignited.

SEMA Ignited General Admission Ticket

View hundreds of cars and trucks as they parade out of the Las Vegas Convention Center, drifting by Formula DRIFT, food, music and much more.

What You Get: Includes entry to SEMA Ignited, Friday, November 5, from 3:00 p.m.–10:00 p.m.

Price: $20 if purchased online or at the SEMA Ignited Ticket Office on Friday, November 5.

SEMA Friday Experience Ticket

For the first time ever, SEMA is offering a limited number of enthusiasts entry into the trade-only SEMA Show through the purchase of the SEMA Friday Experience ticket. The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.   

What You Get: Includes Friday entry into the SEMA Show from 9:00 a.m.–4:00 p.m. and SEMA Ignited from 3:00 p.m.–10:00 p.m. on Friday, November 5.

Important Restrictions: Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation. No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Tickets CANNOT be reproduced, transferred or resold. No day of purchases will be permitted.

Price: $90. No on-site ticket purchases will be permitted.

Purchase tickets now!

For more information, visit www.semaignited.com.

Thu, 10/21/2021 - 12:04

 

By SEMA Editors

Light BalanceA performance by Light Balance—a hi-tech neon and LED show with elements of acrobatic and dance choreography—will entertain all those attending the 2021 SEMA Industry Awards Banquet, taking place Thursday, November 4, at the nearby Westgate Las Vegas Resort and Casino. Hosted by Jarod DeAnda and Kevin Oeste, the annual event is the industry’s premier celebration, and follows three full days of activity at the Las Vegas Convention Center.

The SEMA Industry Awards Banquet is the automotive specialty-equipment market’s premier awards ceremony where industry excellence and achievements are celebrated. Held annually, the event is the industry’s single largest gala attended by automotive icons, professionals, supporters and celebrities. Winners of the SEMA Person of the Year, Manufacturer of the Year, WD of the Year and Gen-III Innovator of the Year will be announced at the event. Tributes will be made to this year’s SEMA Hall of Fame inductees: Jessi Combs, Rick Love, Bob BanquetMoore and Carl Schiefer. The evening will feature a cocktail hour, formal sit-down dinner, a performance by Light Balance and comedy by Adam Ferrara. Attendees will also have the opportunity to watch the top two SEMA Launch Pad finalists compete live on stage and vote for their favorite product.

All SEMA Show exhibitors qualify to obtain a limited number of free tickets to the banquet based on their booth size. All Showgoers are also able to purchase banquet tickets at www.semashow.com/banquet. If you are already registered for the Show, please proceed to your exhibitor dashboard to RSVP for this and other events offered during the week of the Show.

The 2021 SEMA Show takes place November 2–5, 2021, in Las Vegas. The annual trade-only show brings manufacturers of automotive parts and accessories together with industry buyers from all over the world.

Thu, 10/21/2021 - 12:02

By SEMA Editors

Project Vehicle

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

Thu, 10/21/2021 - 12:01

By Ashley Reyes

DeatschwerksDeatschWerks is the newest SEMA Motorsports Parts Manufacturers Council (MPMC) member spotlight company.

Manufacturer of high-performance fuel system components, DeatschWerks (DW) was established in 2004 by offering high-flow drop-in fitment fuel injectors. The company expanded into fuel pumps in 2009 with the DW300—the highest-flowing in-tank fuel pump of its time. Since then, DW has developed a wide range of innovative fuel system components, which include in-tank and in-line pumps, surge tanks, fuel rails, fuel filters, pressure regulators, and fuel-specific lines, fittings and adaptors.

Today, the DeatschWerks lineup of fuel-system components includes more than 1,100 SKUs covering sport-compact, modern muscle, Euro and powersport applications. Get to know the company’s history in SEMA’s interview with Matt Henson, DeatschWerks’ marketing manager, below.  

SEMA: How did the business get started and what were the biggest hurdles?    

MH: DeatschWerks was born in David Deatsch’s garage while he was tinkering with his own fuel injectors trying to get more performance out of them. What he figured out for himself worked for friends’ cars too, and before long, he had customers coming to him for bigger injectors.

One of the biggest hurdles has been growing the business from its roots in the garage to a full-scale manufacturing environment while remaining entrepreneurial and agile.

DeatschwerksSEMA: What was your breakthrough moment?    

MH: The breakthrough product for DeatschWerks was the release of the DW300 fuel pump in 2009. Prior to that, DeatschWerks was focused on fuel injectors. With the success of the new fuel pump, DW quickly began the path to engineering components to be able to offer full fuel systems.

SEMA: Tell us about a particular project, product or build you are proud of.    

MH: The DW440 Brushless fuel pump is a unique product and one we are very proud of. It was the first in-tank brushless fuel pump. Brushless motors are more efficient, more powerful and more compact than traditional motors. So, the DW440 Brushless fuel pump is one of our smallest pumps we offer but also one of our most powerful. Also, because it’s brushless, it is compatible with all fuels including methanol, ethanol and diesel.

SEMA: What does MPMC mean to your company?    

MH: As a manufacturer of performance parts used by motorsport enthusiasts, we are drawn to MPMC’s dedication to preserving and promoting the motorsports parts industry. Each year, DW participates in MPMC’s Media Trade Conference, which provides an opportunity to preview product plans to industry media outlets as well as networking opportunities with other motorsports part manufacturers.

SEMA: What is one thing you could say that MPMC could do to help a new or growing business in the motorsports industry?

MH: One thought would be to do a format much like the Media Trade Conference but with business resources to help smaller, or quickly growing companies to gain insight into business, sales, IT, or marketing resources, tactics or strategies.

SEMA: What do you want others to know about your company?    

MH: We are a company of motorheads. We not only design, build and sell our products, but we also use them in our own projects. We have employees who race dirt track, quarter-mile, half-mile, drifting, endurance road racing, and even one who races semi-trucks! So, a lot of our product ideas come through our own experiences. We also keep in close contact with our customer base through social media, trade shows like SEMA and racing events. Our customers have great ideas for new products and how to improve our existing products.

Fill out an MPMC member spotlight form to highlight how you or your company are contributing to the motorsports industry. Selected candidates are eligible to be featured on MPMC’s social media, SEMA eNews and future MPMC member updates.

Thu, 10/21/2021 - 11:59

 

By SEMA Editors

New Products

It’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show. The first product is always free; however, additional products are now $150 per product category.

Nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of new products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app.

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

  • The first product entered in one category in the New Products Showcase is FREE!
  • Additional $150 per product category.
  • Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.SEMAShow.com/esm.

Thu, 10/21/2021 - 11:58
Thu, 10/21/2021 - 11:57

 

By SEMA Editors

SEMA Show

The 2021 SEMA Show is less than two weeks away. Here’s a rundown of key deadlines for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.