SEMA News—September 2015

New Products

Europa Products ReaLeather 818-640-7622 www.europaproducts.com The new SATAjet 5000 B spray gun is as versatile as the user is. It offers a flexible gun distance of 4 to 8.5 in. and air pressures from 7 to 29 psi. Also features SATA’s satin-gloss pearl-chrome surface. The modern design of the SATAjet 5000 B has been co-created in cooperation with Porsche Design Studio, Zell am See (Austria). Durable, flexible and ergonomic.		Fab Fours ’15 Ford F-150 Front Winch Bumper 866-385-1905 www.fabfours.com Fab Fours announces the release of its premium ’15 Ford F-150 front winch bumper. According to the company, the ’15 Ford F-150 winch bumper focuses on strength, durability and style. The bumper is designed to provide more tire clearance to eliminate rubbing. Key features include integrated fog and turn lights, the ability to accommodate up to 12,000-lb. winches, and availability in either full guard, pre-runner guard or no guard bumpers.
KRC Power Steering Cooling Fix for Power Steering & Automatic Transmissions 800-451-1074 www.krcpowersteering.com KRC Power Steering has revealed a cooling upgrade for power-steering systems and automatic transmissions. The product allows for heat dissipation using the radiator principle and combining it with internal micro fins and external serpentine fins. KRC reduced fluid temperatures by 22ºF by channeling the fluid through multiple internal micro fins located within four flat-sided oval extrusions. Joints are furnace-brazed for reliability.		Lokar Lakester Throttle Assemblies and Pedal Pads 877-469-7440 www.lokar.com The Lakester hot-rod pedal styling is a continuation of Lokar’s line of nostalgic products. These pedals are available in chrome, black and raw finishes. The throttle pedal is designed using Delrin bushings for smooth operation when throttling up or down during daily use. Made in the U.S.A. and backed by a lifetime warranty.
Miller Electric Manufacturing Co. Weld-Mask Welding Goggles 800-426-4553 www.millerwelds.com The Chicago Pneumatic CP7732 stubby 1/2-in. impact wrench is an ultra-compact and powerful impact wrench designed for difficult work in confined spaces. At only 4.4 in. long, this tool is ideal for transmission, engine and brake work and features an exceptional power-to-weight/size ratio.		Retro Manufacturing LLC 702-483-2222 www.retrosound.com Retro Manufacturing introduces Redondo, a stereo with modern electronics and features that is designed for classic Dodge, Chrysler and Plymouth vehicles. With a modular design that allows the radio face, pushbuttons and radio controls to be adjusted independently, the product fits into dozens of mid-’60s to early ’70s Mopar A-, B- and C-body vehicles. It is SiriusXM satellite radio ready and includes built-in Bluetooth wireless connectivity for hands-free telephone calls and wireless audio streaming from any smartphone. Available with standard radio shafts or with the thumb-roller controls unique to many Challengers, Chargers, Barracudas and other MOPAR classics.
Edelbrock LLC E-Force Stage 1, 2 and 3 Systems 310-781-2222 www.edelbrock.com Edelbrock has expanded its e-force stage 1 supercharger systems for the Corvette Stingray to include ’15 models. For enthusiasts looking for even more performance, complete stage 2 and stage 3 systems are also available. The systems incorporate the Eaton Gen VI 230 Twin Vortices Series rotor assembly, and an air-to-water twin intercooler system and dual-core heat exchanger. A unique runner design and integrated bypass valve helps reduce parasitic loss under light throttle, improving gas mileage potential. The technology fits under the stock hood without modification to the stock body.		Smittybilt XRC M.O.D. Bumpers 888-717-5797 www.smittybilt.com The foundation for the M.O.D. bumper is manufactured from cold-rolled steel with integrated winch plate and D-ring mounts. The ends may be left bare to optimize approach angle or may be augmented with crawler or full-width end plates to customize the front of the Jeep. Both end-plate options accept the factory fog lights and are constructed from 3/16-in. steel. These stylish end caps protect the fenders when coverage is needed and can be easily unbolted to create a whole new look in minutes. Also compatible with Smittybilt’s low-profile bull bar, high-point stinger or the wider-profile bush guard. The M.O.D. bumper system allows for 16 possible configurations to complement any JK.
Rugged Ridge Exo-Top for Two-Door Jeep JK Wrangler 800-449-6649 www.omix-ada.com New expanded Exo-Top applications for two-door ’07–’15 Jeep Wrangler JKs feature a design that combines the open-air functionality of a soft top with the utility of an integrated roof rack. Enables users to open or remove the Jeep’s soft top with ease and without having to unload any gear or cargo from the roof rack. The externally suspended soft-top design fastens using a series of Velcro straps along the perimeter bars of the roof rack. The pulling force applied by the Velcro helps to tighten and shape the soft top and allows for simple removal and installation. The patent-pending design eliminates the need for drilling with direct bolt-on installation.

SEMA News—September 2015

New Products

Europa Products ReaLeather 818-640-7622 www.europaproducts.com The new SATAjet 5000 B spray gun is as versatile as the user is. It offers a flexible gun distance of 4 to 8.5 in. and air pressures from 7 to 29 psi. Also features SATA’s satin-gloss pearl-chrome surface. The modern design of the SATAjet 5000 B has been co-created in cooperation with Porsche Design Studio, Zell am See (Austria). Durable, flexible and ergonomic.		Fab Fours ’15 Ford F-150 Front Winch Bumper 866-385-1905 www.fabfours.com Fab Fours announces the release of its premium ’15 Ford F-150 front winch bumper. According to the company, the ’15 Ford F-150 winch bumper focuses on strength, durability and style. The bumper is designed to provide more tire clearance to eliminate rubbing. Key features include integrated fog and turn lights, the ability to accommodate up to 12,000-lb. winches, and availability in either full guard, pre-runner guard or no guard bumpers.
KRC Power Steering Cooling Fix for Power Steering & Automatic Transmissions 800-451-1074 www.krcpowersteering.com KRC Power Steering has revealed a cooling upgrade for power-steering systems and automatic transmissions. The product allows for heat dissipation using the radiator principle and combining it with internal micro fins and external serpentine fins. KRC reduced fluid temperatures by 22ºF by channeling the fluid through multiple internal micro fins located within four flat-sided oval extrusions. Joints are furnace-brazed for reliability.		Lokar Lakester Throttle Assemblies and Pedal Pads 877-469-7440 www.lokar.com The Lakester hot-rod pedal styling is a continuation of Lokar’s line of nostalgic products. These pedals are available in chrome, black and raw finishes. The throttle pedal is designed using Delrin bushings for smooth operation when throttling up or down during daily use. Made in the U.S.A. and backed by a lifetime warranty.
Miller Electric Manufacturing Co. Weld-Mask Welding Goggles 800-426-4553 www.millerwelds.com The Chicago Pneumatic CP7732 stubby 1/2-in. impact wrench is an ultra-compact and powerful impact wrench designed for difficult work in confined spaces. At only 4.4 in. long, this tool is ideal for transmission, engine and brake work and features an exceptional power-to-weight/size ratio.		Retro Manufacturing LLC 702-483-2222 www.retrosound.com Retro Manufacturing introduces Redondo, a stereo with modern electronics and features that is designed for classic Dodge, Chrysler and Plymouth vehicles. With a modular design that allows the radio face, pushbuttons and radio controls to be adjusted independently, the product fits into dozens of mid-’60s to early ’70s Mopar A-, B- and C-body vehicles. It is SiriusXM satellite radio ready and includes built-in Bluetooth wireless connectivity for hands-free telephone calls and wireless audio streaming from any smartphone. Available with standard radio shafts or with the thumb-roller controls unique to many Challengers, Chargers, Barracudas and other MOPAR classics.
Edelbrock LLC E-Force Stage 1, 2 and 3 Systems 310-781-2222 www.edelbrock.com Edelbrock has expanded its e-force stage 1 supercharger systems for the Corvette Stingray to include ’15 models. For enthusiasts looking for even more performance, complete stage 2 and stage 3 systems are also available. The systems incorporate the Eaton Gen VI 230 Twin Vortices Series rotor assembly, and an air-to-water twin intercooler system and dual-core heat exchanger. A unique runner design and integrated bypass valve helps reduce parasitic loss under light throttle, improving gas mileage potential. The technology fits under the stock hood without modification to the stock body.		Smittybilt XRC M.O.D. Bumpers 888-717-5797 www.smittybilt.com The foundation for the M.O.D. bumper is manufactured from cold-rolled steel with integrated winch plate and D-ring mounts. The ends may be left bare to optimize approach angle or may be augmented with crawler or full-width end plates to customize the front of the Jeep. Both end-plate options accept the factory fog lights and are constructed from 3/16-in. steel. These stylish end caps protect the fenders when coverage is needed and can be easily unbolted to create a whole new look in minutes. Also compatible with Smittybilt’s low-profile bull bar, high-point stinger or the wider-profile bush guard. The M.O.D. bumper system allows for 16 possible configurations to complement any JK.
Rugged Ridge Exo-Top for Two-Door Jeep JK Wrangler 800-449-6649 www.omix-ada.com New expanded Exo-Top applications for two-door ’07–’15 Jeep Wrangler JKs feature a design that combines the open-air functionality of a soft top with the utility of an integrated roof rack. Enables users to open or remove the Jeep’s soft top with ease and without having to unload any gear or cargo from the roof rack. The externally suspended soft-top design fastens using a series of Velcro straps along the perimeter bars of the roof rack. The pulling force applied by the Velcro helps to tighten and shape the soft top and allows for simple removal and installation. The patent-pending design eliminates the need for drilling with direct bolt-on installation.

SEMA News—September 2015

New Products

Europa Products ReaLeather 818-640-7622 www.europaproducts.com The new SATAjet 5000 B spray gun is as versatile as the user is. It offers a flexible gun distance of 4 to 8.5 in. and air pressures from 7 to 29 psi. Also features SATA’s satin-gloss pearl-chrome surface. The modern design of the SATAjet 5000 B has been co-created in cooperation with Porsche Design Studio, Zell am See (Austria). Durable, flexible and ergonomic.		Fab Fours ’15 Ford F-150 Front Winch Bumper 866-385-1905 www.fabfours.com Fab Fours announces the release of its premium ’15 Ford F-150 front winch bumper. According to the company, the ’15 Ford F-150 winch bumper focuses on strength, durability and style. The bumper is designed to provide more tire clearance to eliminate rubbing. Key features include integrated fog and turn lights, the ability to accommodate up to 12,000-lb. winches, and availability in either full guard, pre-runner guard or no guard bumpers.
KRC Power Steering Cooling Fix for Power Steering & Automatic Transmissions 800-451-1074 www.krcpowersteering.com KRC Power Steering has revealed a cooling upgrade for power-steering systems and automatic transmissions. The product allows for heat dissipation using the radiator principle and combining it with internal micro fins and external serpentine fins. KRC reduced fluid temperatures by 22ºF by channeling the fluid through multiple internal micro fins located within four flat-sided oval extrusions. Joints are furnace-brazed for reliability.		Lokar Lakester Throttle Assemblies and Pedal Pads 877-469-7440 www.lokar.com The Lakester hot-rod pedal styling is a continuation of Lokar’s line of nostalgic products. These pedals are available in chrome, black and raw finishes. The throttle pedal is designed using Delrin bushings for smooth operation when throttling up or down during daily use. Made in the U.S.A. and backed by a lifetime warranty.
Miller Electric Manufacturing Co. Weld-Mask Welding Goggles 800-426-4553 www.millerwelds.com The Chicago Pneumatic CP7732 stubby 1/2-in. impact wrench is an ultra-compact and powerful impact wrench designed for difficult work in confined spaces. At only 4.4 in. long, this tool is ideal for transmission, engine and brake work and features an exceptional power-to-weight/size ratio.		Retro Manufacturing LLC 702-483-2222 www.retrosound.com Retro Manufacturing introduces Redondo, a stereo with modern electronics and features that is designed for classic Dodge, Chrysler and Plymouth vehicles. With a modular design that allows the radio face, pushbuttons and radio controls to be adjusted independently, the product fits into dozens of mid-’60s to early ’70s Mopar A-, B- and C-body vehicles. It is SiriusXM satellite radio ready and includes built-in Bluetooth wireless connectivity for hands-free telephone calls and wireless audio streaming from any smartphone. Available with standard radio shafts or with the thumb-roller controls unique to many Challengers, Chargers, Barracudas and other MOPAR classics.
Edelbrock LLC E-Force Stage 1, 2 and 3 Systems 310-781-2222 www.edelbrock.com Edelbrock has expanded its e-force stage 1 supercharger systems for the Corvette Stingray to include ’15 models. For enthusiasts looking for even more performance, complete stage 2 and stage 3 systems are also available. The systems incorporate the Eaton Gen VI 230 Twin Vortices Series rotor assembly, and an air-to-water twin intercooler system and dual-core heat exchanger. A unique runner design and integrated bypass valve helps reduce parasitic loss under light throttle, improving gas mileage potential. The technology fits under the stock hood without modification to the stock body.		Smittybilt XRC M.O.D. Bumpers 888-717-5797 www.smittybilt.com The foundation for the M.O.D. bumper is manufactured from cold-rolled steel with integrated winch plate and D-ring mounts. The ends may be left bare to optimize approach angle or may be augmented with crawler or full-width end plates to customize the front of the Jeep. Both end-plate options accept the factory fog lights and are constructed from 3/16-in. steel. These stylish end caps protect the fenders when coverage is needed and can be easily unbolted to create a whole new look in minutes. Also compatible with Smittybilt’s low-profile bull bar, high-point stinger or the wider-profile bush guard. The M.O.D. bumper system allows for 16 possible configurations to complement any JK.
Rugged Ridge Exo-Top for Two-Door Jeep JK Wrangler 800-449-6649 www.omix-ada.com New expanded Exo-Top applications for two-door ’07–’15 Jeep Wrangler JKs feature a design that combines the open-air functionality of a soft top with the utility of an integrated roof rack. Enables users to open or remove the Jeep’s soft top with ease and without having to unload any gear or cargo from the roof rack. The externally suspended soft-top design fastens using a series of Velcro straps along the perimeter bars of the roof rack. The pulling force applied by the Velcro helps to tighten and shape the soft top and allows for simple removal and installation. The patent-pending design eliminates the need for drilling with direct bolt-on installation.

SEMA Member News—September/October 2015

SBN Welcomes New and Returning Members to Select Committee

By Jenna Jefferies

	Gear-Up Girl is one of several learning sessions that SBN has put together for women at the SEMA Show. Register now at www.SEMAShow.com/register.

It has been a busy year for the SEMA Businesswomen’s Network (SBN), and the select committee members played an important role in all of the network’s accomplishments. As of July 1, SBN introduced Erin Gilhuly of Toyota Motor Sales as the new SBN chair and Camee Edelbrock of ProMedia as the new chair-elect. The group is also excited to welcome four newcomers.

Coelette Chenier, Transamerican Auto Parts
Chenier hopes that she can help shape how the next generation of automotive professionals view one another—whether the counterpart is a man or a woman—and that they know they are all equal to work, love and drive awesome cars!

Lana Chrisman, McLeod Racing LLC
Chrisman brings a valuable insight with her family’s rich heritage in drag racing and her own 30-plus years in the automotive aftermarket. She embraces her father’s philosophy of manufacturing only the highest quality of performance products without compromise.

Tiffany Dorin, MagnaFlow
Dorin’s experience working with some of the largest aftermarket automotive retailers in the world allows her to utilize her firsthand knowledge to speak to end consumers and understand their buying behavior.

Erika Klein, AutoAnything
Klein has been involved in many facets of retail across many different product categories throughout her career. As a newcomer to the community, she can lend her voice to be an agent of change within the automotive industry. She is a global thinker who can help see different perspectives and develop processes and ideas that can lead directly to the bottom line.

Returning to the SBN select committee are JoAnn Bortles of Crazy Horse Custom Painting, Jenna Jefferies of K&N Engineering, Julia Johnson of Skyline College, Sherry Kollien of Ford Motor Company, Jennifer LaFever of Roush Yates Engines and Jacqueline Parral of Family Events.

The SBN select committee offers a big thank you to the following outgoing select committee members who have led and shaped the network over the years.

• Rose Kawasaki, Exports International LLC
• Susan Carpenter, JR Products
• Nan Gelhard, Summit Racing Equipment
• Christina Kwan, Kwan International
• Karen Salvaggio, Thunder Valley Racing

Register Now for 2015 SBN SEMA Show Events

Can you believe that it’s time to start registering for 2015 SEMA Events? Don’t miss out on the learning sessions that SBN has put together for this year’s SEMA Show. Register now at www.SEMAShow.com/register.

Women Driven: Women at Work—A Guide for Men

• Presented by Joanne Lipman, The Wall Street Journal
  Monday, November 2, 10:30 a.m.–11:30 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and advice for the men who work with them.

Women Driven: Women Only—Gear-Up Girl Networking Event

• Monday, November 2, 3:30 p.m.–5:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N264

SBN will again host the Gear-Up Girl networking event at this year’s SEMA Show. Started in 2011 as part of the SEMA Education Student Program, Gear-Up Girl is designed to connect female students with industry-leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

Women Driven: The Truth About Marketing to Women

• Presented by Michelle Krebs, Auto Trader, and Lynn Ponder, Webcitygirls
  Tuesday, November 3, 11:00 a.m.–12:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N256

Men and women are different, and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today’s marketing news: Marketing to women is a business imperative.

Keynote & Coffee: Marketing to Millennial Women

• Presented by Bridget Brennan, Female Factor
  Wednesday, November 4, 8:00 a.m.–9:00 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Millennial women are a prime target audience for everything from cars to furniture to financial services. Brennan explores how Millennial-generation women’s unique perceptions of the world and themselves impact brand preferences, marketing responses and choice of sales channel.

Women Driven: Women Only—Women in Business: Shattering the Glass Ceiling!

• Powered by SBN and TIA
  Wednesday, November 4, 1:00 p.m.–2:30 p.m.
  Las Vegas Convention Center, Upper North Hall

The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom lines and the contribution to the economy at large. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

SEMA Member News—September/October 2015

SBN Welcomes New and Returning Members to Select Committee

By Jenna Jefferies

	Gear-Up Girl is one of several learning sessions that SBN has put together for women at the SEMA Show. Register now at www.SEMAShow.com/register.

It has been a busy year for the SEMA Businesswomen’s Network (SBN), and the select committee members played an important role in all of the network’s accomplishments. As of July 1, SBN introduced Erin Gilhuly of Toyota Motor Sales as the new SBN chair and Camee Edelbrock of ProMedia as the new chair-elect. The group is also excited to welcome four newcomers.

Coelette Chenier, Transamerican Auto Parts
Chenier hopes that she can help shape how the next generation of automotive professionals view one another—whether the counterpart is a man or a woman—and that they know they are all equal to work, love and drive awesome cars!

Lana Chrisman, McLeod Racing LLC
Chrisman brings a valuable insight with her family’s rich heritage in drag racing and her own 30-plus years in the automotive aftermarket. She embraces her father’s philosophy of manufacturing only the highest quality of performance products without compromise.

Tiffany Dorin, MagnaFlow
Dorin’s experience working with some of the largest aftermarket automotive retailers in the world allows her to utilize her firsthand knowledge to speak to end consumers and understand their buying behavior.

Erika Klein, AutoAnything
Klein has been involved in many facets of retail across many different product categories throughout her career. As a newcomer to the community, she can lend her voice to be an agent of change within the automotive industry. She is a global thinker who can help see different perspectives and develop processes and ideas that can lead directly to the bottom line.

Returning to the SBN select committee are JoAnn Bortles of Crazy Horse Custom Painting, Jenna Jefferies of K&N Engineering, Julia Johnson of Skyline College, Sherry Kollien of Ford Motor Company, Jennifer LaFever of Roush Yates Engines and Jacqueline Parral of Family Events.

The SBN select committee offers a big thank you to the following outgoing select committee members who have led and shaped the network over the years.

• Rose Kawasaki, Exports International LLC
• Susan Carpenter, JR Products
• Nan Gelhard, Summit Racing Equipment
• Christina Kwan, Kwan International
• Karen Salvaggio, Thunder Valley Racing

Register Now for 2015 SBN SEMA Show Events

Can you believe that it’s time to start registering for 2015 SEMA Events? Don’t miss out on the learning sessions that SBN has put together for this year’s SEMA Show. Register now at www.SEMAShow.com/register.

Women Driven: Women at Work—A Guide for Men

• Presented by Joanne Lipman, The Wall Street Journal
  Monday, November 2, 10:30 a.m.–11:30 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and advice for the men who work with them.

Women Driven: Women Only—Gear-Up Girl Networking Event

• Monday, November 2, 3:30 p.m.–5:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N264

SBN will again host the Gear-Up Girl networking event at this year’s SEMA Show. Started in 2011 as part of the SEMA Education Student Program, Gear-Up Girl is designed to connect female students with industry-leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

Women Driven: The Truth About Marketing to Women

• Presented by Michelle Krebs, Auto Trader, and Lynn Ponder, Webcitygirls
  Tuesday, November 3, 11:00 a.m.–12:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N256

Men and women are different, and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today’s marketing news: Marketing to women is a business imperative.

Keynote & Coffee: Marketing to Millennial Women

• Presented by Bridget Brennan, Female Factor
  Wednesday, November 4, 8:00 a.m.–9:00 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Millennial women are a prime target audience for everything from cars to furniture to financial services. Brennan explores how Millennial-generation women’s unique perceptions of the world and themselves impact brand preferences, marketing responses and choice of sales channel.

Women Driven: Women Only—Women in Business: Shattering the Glass Ceiling!

• Powered by SBN and TIA
  Wednesday, November 4, 1:00 p.m.–2:30 p.m.
  Las Vegas Convention Center, Upper North Hall

The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom lines and the contribution to the economy at large. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

SEMA Member News—September/October 2015

SBN Welcomes New and Returning Members to Select Committee

By Jenna Jefferies

	Gear-Up Girl is one of several learning sessions that SBN has put together for women at the SEMA Show. Register now at www.SEMAShow.com/register.

It has been a busy year for the SEMA Businesswomen’s Network (SBN), and the select committee members played an important role in all of the network’s accomplishments. As of July 1, SBN introduced Erin Gilhuly of Toyota Motor Sales as the new SBN chair and Camee Edelbrock of ProMedia as the new chair-elect. The group is also excited to welcome four newcomers.

Coelette Chenier, Transamerican Auto Parts
Chenier hopes that she can help shape how the next generation of automotive professionals view one another—whether the counterpart is a man or a woman—and that they know they are all equal to work, love and drive awesome cars!

Lana Chrisman, McLeod Racing LLC
Chrisman brings a valuable insight with her family’s rich heritage in drag racing and her own 30-plus years in the automotive aftermarket. She embraces her father’s philosophy of manufacturing only the highest quality of performance products without compromise.

Tiffany Dorin, MagnaFlow
Dorin’s experience working with some of the largest aftermarket automotive retailers in the world allows her to utilize her firsthand knowledge to speak to end consumers and understand their buying behavior.

Erika Klein, AutoAnything
Klein has been involved in many facets of retail across many different product categories throughout her career. As a newcomer to the community, she can lend her voice to be an agent of change within the automotive industry. She is a global thinker who can help see different perspectives and develop processes and ideas that can lead directly to the bottom line.

Returning to the SBN select committee are JoAnn Bortles of Crazy Horse Custom Painting, Jenna Jefferies of K&N Engineering, Julia Johnson of Skyline College, Sherry Kollien of Ford Motor Company, Jennifer LaFever of Roush Yates Engines and Jacqueline Parral of Family Events.

The SBN select committee offers a big thank you to the following outgoing select committee members who have led and shaped the network over the years.

• Rose Kawasaki, Exports International LLC
• Susan Carpenter, JR Products
• Nan Gelhard, Summit Racing Equipment
• Christina Kwan, Kwan International
• Karen Salvaggio, Thunder Valley Racing

Register Now for 2015 SBN SEMA Show Events

Can you believe that it’s time to start registering for 2015 SEMA Events? Don’t miss out on the learning sessions that SBN has put together for this year’s SEMA Show. Register now at www.SEMAShow.com/register.

Women Driven: Women at Work—A Guide for Men

• Presented by Joanne Lipman, The Wall Street Journal
  Monday, November 2, 10:30 a.m.–11:30 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and advice for the men who work with them.

Women Driven: Women Only—Gear-Up Girl Networking Event

• Monday, November 2, 3:30 p.m.–5:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N264

SBN will again host the Gear-Up Girl networking event at this year’s SEMA Show. Started in 2011 as part of the SEMA Education Student Program, Gear-Up Girl is designed to connect female students with industry-leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

Women Driven: The Truth About Marketing to Women

• Presented by Michelle Krebs, Auto Trader, and Lynn Ponder, Webcitygirls
  Tuesday, November 3, 11:00 a.m.–12:00 p.m.
  Las Vegas Convention Center, Upper North Hall, N256

Men and women are different, and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today’s marketing news: Marketing to women is a business imperative.

Keynote & Coffee: Marketing to Millennial Women

• Presented by Bridget Brennan, Female Factor
  Wednesday, November 4, 8:00 a.m.–9:00 a.m.
  Las Vegas Convention Center, Upper North Hall, N258

Millennial women are a prime target audience for everything from cars to furniture to financial services. Brennan explores how Millennial-generation women’s unique perceptions of the world and themselves impact brand preferences, marketing responses and choice of sales channel.

Women Driven: Women Only—Women in Business: Shattering the Glass Ceiling!

• Powered by SBN and TIA
  Wednesday, November 4, 1:00 p.m.–2:30 p.m.
  Las Vegas Convention Center, Upper North Hall

The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom lines and the contribution to the economy at large. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

SEMA Member News—September/October 2015

Rep Roundtable Returns to the SEMA Show

Save the Date for MRN’s Premier Event

	Tickets are on sale now for MRN’s Rep Roundtable at the SEMA Show.

SEMA’s Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry thought leaders on Sunday, November 1, from 3:30 p.m.–6:00 p.m. prior to the official start of the SEMA Show in Las Vegas. Through intimate roundtable discussions, attendees will have the opportunity to ask questions and receive practical solutions that address pertinent issues. This event is open exclusively to manufacturers’ reps. Tickets are $25 for members and $35 for non-members. They can be purchased through the SEMA Show dashboard at www.SEMAShow.com/register.

Meet Your New Select Committee Members

On July 1, MRN welcomed three new leaders to the select committee. Each recently caught up with SEMA Member News to share information about their backgrounds along with some thoughts about the network.

Bernard Bolisig is a principal at Upshift Marketing. Finding his start in product merchandising and marketing in 2004, he moved on to manage purchasing operations at CarDomain Network. Bolisig was one of the original automotive aftermarket buyers at Amazon, and he continues to support many vendors in the e-commerce realm. He has also presented a number of learning sessions for SEMA and AAIA.

Brian Hosenfeld joined the automotive aftermarket following his high-school graduation, when he started working at Reliable Automotive. There he worked in the warehouse and with the phone room for a couple years before moving on to manage a performance shop. He served in the Army for eight years before returning to Reliable and working outside sales in the Midwest. Hosenfeld was instrumental in helping SEMA with its education institute. He is currently a marketing representative at R&R Marketing Consultants.

John Keyes started in the aftermarket performance industry in 1991 with Super Shops Inc., where he managed several stores over seven years. After the company closed, he moved on to Dart Machinery Ltd., where he advanced from salesperson to sales manager to tech department manager. Next, he worked for PBM-EPW and then in a new manufacturing job in Florida. For the last two years, Keyes has been on the rep side of the industry. He is now territory sales manager at Josco Sales.

SEMA Member News: How might your experience and goals benefit the network?

Bernard Bolisig: I see this opportunity as a way to reinvent the traditional manufacturer’s rep stigma and raise the industry’s expectations on how reps and manufacturers can excel in technology-driven, non-traditional channels. I would also like to have the manufacturers’ rep profession presented to a younger crowd in the hopes of drawing more youth and savvy entrepreneurs into this line of work.

Brian Hosenfeld: I believe that education geared specifically to the special needs of our association is an excellent way to develop and keep good talent. Coupled with this is outreach to high-school automotive technology students to let them know about all the opportunities available to them post-graduation. My goal will always be to find opportunities to support those two pillars. Having a background with SEMA Education has given me focus on education and outreach, and I look forward to bringing this topic to discussion when appropriate.

John Keyes: I feel that my vast background can be an asset working all sides of the business. This gives me perspective and understanding of the challenges we face in our industry. My goals would be to help our industry grow, develop and continue to
be amazing.

SMN: What is most exciting to you about MRN?

BB: I am interested in the chance to bridge old-school practices with today’s e-commerce retailer needs and opportunities to help manufacturers/brands succeed.

BH: Getting involved with something that I have never experienced before and all the great folks who have and are currently participating in the network.

JK: A new challenge, networking and being part of an industry I absolutely love and have been so blessed to be part of.

SMN: Any advice for members wanting to get more involved?

BB: I would suggest that other members share their passion and expertise to see how their challenges/wins could help other members find success with their own accounts and business.

BH: Don’t wait. Get involved. Taking action always causes greater opportunities to arise. I’m so glad I decided to come off the bench and help this fine network and an industry that I admire and love.

JK: Do it! Be part of the solutions, get in the game; we can all make a difference. Let your voice be heard.

SEMA Member News—September/October 2015

Rep Roundtable Returns to the SEMA Show

Save the Date for MRN’s Premier Event

	Tickets are on sale now for MRN’s Rep Roundtable at the SEMA Show.

SEMA’s Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry thought leaders on Sunday, November 1, from 3:30 p.m.–6:00 p.m. prior to the official start of the SEMA Show in Las Vegas. Through intimate roundtable discussions, attendees will have the opportunity to ask questions and receive practical solutions that address pertinent issues. This event is open exclusively to manufacturers’ reps. Tickets are $25 for members and $35 for non-members. They can be purchased through the SEMA Show dashboard at www.SEMAShow.com/register.

Meet Your New Select Committee Members

On July 1, MRN welcomed three new leaders to the select committee. Each recently caught up with SEMA Member News to share information about their backgrounds along with some thoughts about the network.

Bernard Bolisig is a principal at Upshift Marketing. Finding his start in product merchandising and marketing in 2004, he moved on to manage purchasing operations at CarDomain Network. Bolisig was one of the original automotive aftermarket buyers at Amazon, and he continues to support many vendors in the e-commerce realm. He has also presented a number of learning sessions for SEMA and AAIA.

Brian Hosenfeld joined the automotive aftermarket following his high-school graduation, when he started working at Reliable Automotive. There he worked in the warehouse and with the phone room for a couple years before moving on to manage a performance shop. He served in the Army for eight years before returning to Reliable and working outside sales in the Midwest. Hosenfeld was instrumental in helping SEMA with its education institute. He is currently a marketing representative at R&R Marketing Consultants.

John Keyes started in the aftermarket performance industry in 1991 with Super Shops Inc., where he managed several stores over seven years. After the company closed, he moved on to Dart Machinery Ltd., where he advanced from salesperson to sales manager to tech department manager. Next, he worked for PBM-EPW and then in a new manufacturing job in Florida. For the last two years, Keyes has been on the rep side of the industry. He is now territory sales manager at Josco Sales.

SEMA Member News: How might your experience and goals benefit the network?

Bernard Bolisig: I see this opportunity as a way to reinvent the traditional manufacturer’s rep stigma and raise the industry’s expectations on how reps and manufacturers can excel in technology-driven, non-traditional channels. I would also like to have the manufacturers’ rep profession presented to a younger crowd in the hopes of drawing more youth and savvy entrepreneurs into this line of work.

Brian Hosenfeld: I believe that education geared specifically to the special needs of our association is an excellent way to develop and keep good talent. Coupled with this is outreach to high-school automotive technology students to let them know about all the opportunities available to them post-graduation. My goal will always be to find opportunities to support those two pillars. Having a background with SEMA Education has given me focus on education and outreach, and I look forward to bringing this topic to discussion when appropriate.

John Keyes: I feel that my vast background can be an asset working all sides of the business. This gives me perspective and understanding of the challenges we face in our industry. My goals would be to help our industry grow, develop and continue to
be amazing.

SMN: What is most exciting to you about MRN?

BB: I am interested in the chance to bridge old-school practices with today’s e-commerce retailer needs and opportunities to help manufacturers/brands succeed.

BH: Getting involved with something that I have never experienced before and all the great folks who have and are currently participating in the network.

JK: A new challenge, networking and being part of an industry I absolutely love and have been so blessed to be part of.

SMN: Any advice for members wanting to get more involved?

BB: I would suggest that other members share their passion and expertise to see how their challenges/wins could help other members find success with their own accounts and business.

BH: Don’t wait. Get involved. Taking action always causes greater opportunities to arise. I’m so glad I decided to come off the bench and help this fine network and an industry that I admire and love.

JK: Do it! Be part of the solutions, get in the game; we can all make a difference. Let your voice be heard.

SEMA Member News—September/October 2015

Rep Roundtable Returns to the SEMA Show

Save the Date for MRN’s Premier Event

	Tickets are on sale now for MRN’s Rep Roundtable at the SEMA Show.

SEMA’s Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry thought leaders on Sunday, November 1, from 3:30 p.m.–6:00 p.m. prior to the official start of the SEMA Show in Las Vegas. Through intimate roundtable discussions, attendees will have the opportunity to ask questions and receive practical solutions that address pertinent issues. This event is open exclusively to manufacturers’ reps. Tickets are $25 for members and $35 for non-members. They can be purchased through the SEMA Show dashboard at www.SEMAShow.com/register.

Meet Your New Select Committee Members

On July 1, MRN welcomed three new leaders to the select committee. Each recently caught up with SEMA Member News to share information about their backgrounds along with some thoughts about the network.

Bernard Bolisig is a principal at Upshift Marketing. Finding his start in product merchandising and marketing in 2004, he moved on to manage purchasing operations at CarDomain Network. Bolisig was one of the original automotive aftermarket buyers at Amazon, and he continues to support many vendors in the e-commerce realm. He has also presented a number of learning sessions for SEMA and AAIA.

Brian Hosenfeld joined the automotive aftermarket following his high-school graduation, when he started working at Reliable Automotive. There he worked in the warehouse and with the phone room for a couple years before moving on to manage a performance shop. He served in the Army for eight years before returning to Reliable and working outside sales in the Midwest. Hosenfeld was instrumental in helping SEMA with its education institute. He is currently a marketing representative at R&R Marketing Consultants.

John Keyes started in the aftermarket performance industry in 1991 with Super Shops Inc., where he managed several stores over seven years. After the company closed, he moved on to Dart Machinery Ltd., where he advanced from salesperson to sales manager to tech department manager. Next, he worked for PBM-EPW and then in a new manufacturing job in Florida. For the last two years, Keyes has been on the rep side of the industry. He is now territory sales manager at Josco Sales.

SEMA Member News: How might your experience and goals benefit the network?

Bernard Bolisig: I see this opportunity as a way to reinvent the traditional manufacturer’s rep stigma and raise the industry’s expectations on how reps and manufacturers can excel in technology-driven, non-traditional channels. I would also like to have the manufacturers’ rep profession presented to a younger crowd in the hopes of drawing more youth and savvy entrepreneurs into this line of work.

Brian Hosenfeld: I believe that education geared specifically to the special needs of our association is an excellent way to develop and keep good talent. Coupled with this is outreach to high-school automotive technology students to let them know about all the opportunities available to them post-graduation. My goal will always be to find opportunities to support those two pillars. Having a background with SEMA Education has given me focus on education and outreach, and I look forward to bringing this topic to discussion when appropriate.

John Keyes: I feel that my vast background can be an asset working all sides of the business. This gives me perspective and understanding of the challenges we face in our industry. My goals would be to help our industry grow, develop and continue to
be amazing.

SMN: What is most exciting to you about MRN?

BB: I am interested in the chance to bridge old-school practices with today’s e-commerce retailer needs and opportunities to help manufacturers/brands succeed.

BH: Getting involved with something that I have never experienced before and all the great folks who have and are currently participating in the network.

JK: A new challenge, networking and being part of an industry I absolutely love and have been so blessed to be part of.

SMN: Any advice for members wanting to get more involved?

BB: I would suggest that other members share their passion and expertise to see how their challenges/wins could help other members find success with their own accounts and business.

BH: Don’t wait. Get involved. Taking action always causes greater opportunities to arise. I’m so glad I decided to come off the bench and help this fine network and an industry that I admire and love.

JK: Do it! Be part of the solutions, get in the game; we can all make a difference. Let your voice be heard.

SEMA Member News—September/October 2015

Rep Roundtable Returns to the SEMA Show

Save the Date for MRN’s Premier Event

	Tickets are on sale now for MRN’s Rep Roundtable at the SEMA Show.

SEMA’s Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry thought leaders on Sunday, November 1, from 3:30 p.m.–6:00 p.m. prior to the official start of the SEMA Show in Las Vegas. Through intimate roundtable discussions, attendees will have the opportunity to ask questions and receive practical solutions that address pertinent issues. This event is open exclusively to manufacturers’ reps. Tickets are $25 for members and $35 for non-members. They can be purchased through the SEMA Show dashboard at www.SEMAShow.com/register.

Meet Your New Select Committee Members

On July 1, MRN welcomed three new leaders to the select committee. Each recently caught up with SEMA Member News to share information about their backgrounds along with some thoughts about the network.

Bernard Bolisig is a principal at Upshift Marketing. Finding his start in product merchandising and marketing in 2004, he moved on to manage purchasing operations at CarDomain Network. Bolisig was one of the original automotive aftermarket buyers at Amazon, and he continues to support many vendors in the e-commerce realm. He has also presented a number of learning sessions for SEMA and AAIA.

Brian Hosenfeld joined the automotive aftermarket following his high-school graduation, when he started working at Reliable Automotive. There he worked in the warehouse and with the phone room for a couple years before moving on to manage a performance shop. He served in the Army for eight years before returning to Reliable and working outside sales in the Midwest. Hosenfeld was instrumental in helping SEMA with its education institute. He is currently a marketing representative at R&R Marketing Consultants.

John Keyes started in the aftermarket performance industry in 1991 with Super Shops Inc., where he managed several stores over seven years. After the company closed, he moved on to Dart Machinery Ltd., where he advanced from salesperson to sales manager to tech department manager. Next, he worked for PBM-EPW and then in a new manufacturing job in Florida. For the last two years, Keyes has been on the rep side of the industry. He is now territory sales manager at Josco Sales.

SEMA Member News: How might your experience and goals benefit the network?

Bernard Bolisig: I see this opportunity as a way to reinvent the traditional manufacturer’s rep stigma and raise the industry’s expectations on how reps and manufacturers can excel in technology-driven, non-traditional channels. I would also like to have the manufacturers’ rep profession presented to a younger crowd in the hopes of drawing more youth and savvy entrepreneurs into this line of work.

Brian Hosenfeld: I believe that education geared specifically to the special needs of our association is an excellent way to develop and keep good talent. Coupled with this is outreach to high-school automotive technology students to let them know about all the opportunities available to them post-graduation. My goal will always be to find opportunities to support those two pillars. Having a background with SEMA Education has given me focus on education and outreach, and I look forward to bringing this topic to discussion when appropriate.

John Keyes: I feel that my vast background can be an asset working all sides of the business. This gives me perspective and understanding of the challenges we face in our industry. My goals would be to help our industry grow, develop and continue to
be amazing.

SMN: What is most exciting to you about MRN?

BB: I am interested in the chance to bridge old-school practices with today’s e-commerce retailer needs and opportunities to help manufacturers/brands succeed.

BH: Getting involved with something that I have never experienced before and all the great folks who have and are currently participating in the network.

JK: A new challenge, networking and being part of an industry I absolutely love and have been so blessed to be part of.

SMN: Any advice for members wanting to get more involved?

BB: I would suggest that other members share their passion and expertise to see how their challenges/wins could help other members find success with their own accounts and business.

BH: Don’t wait. Get involved. Taking action always causes greater opportunities to arise. I’m so glad I decided to come off the bench and help this fine network and an industry that I admire and love.

JK: Do it! Be part of the solutions, get in the game; we can all make a difference. Let your voice be heard.