SEMA Member News—September/October 2015

SBN Welcomes New and Returning Members to Select Committee

By Jenna Jefferies

 Gear Up Girl
Gear-Up Girl is one of several learning sessions that SBN has put together for women at the SEMA Show. Register now at

It has been a busy year for the SEMA Businesswomen’s Network (SBN), and the select committee members played an important role in all of the network’s accomplishments. As of July 1, SBN introduced Erin Gilhuly of Toyota Motor Sales as the new SBN chair and Camee Edelbrock of ProMedia as the new chair-elect. The group is also excited to welcome four newcomers.

Coelette Chenier, Transamerican Auto Parts
Chenier hopes that she can help shape how the next generation of automotive professionals view one another—whether the counterpart is a man or a woman—and that they know they are all equal to work, love and drive awesome cars!

Lana Chrisman, McLeod Racing LLC
Chrisman brings a valuable insight with her family’s rich heritage in drag racing and her own 30-plus years in the automotive aftermarket. She embraces her father’s philosophy of manufacturing only the highest quality of performance products without compromise.

Tiffany Dorin, MagnaFlow
Dorin’s experience working with some of the largest aftermarket automotive retailers in the world allows her to utilize her firsthand knowledge to speak to end consumers and understand their buying behavior.

Erika Klein, AutoAnything

Klein has been involved in many facets of retail across many different product categories throughout her career. As a newcomer to the community, she can lend her voice to be an agent of change within the automotive industry. She is a global thinker who can help see different perspectives and develop processes and ideas that can lead directly to the bottom line.

Returning to the SBN select committee are JoAnn Bortles of Crazy Horse Custom Painting, Jenna Jefferies of K&N Engineering, Julia Johnson of Skyline College, Sherry Kollien of Ford Motor Company, Jennifer LaFever of Roush Yates Engines and Jacqueline Parral of Family Events.

The SBN select committee offers a big thank you to the following outgoing select committee members who have led and shaped the network over the years.

  • Rose Kawasaki, Exports International LLC
  • Susan Carpenter, JR Products
  • Nan Gelhard, Summit Racing Equipment
  • Christina Kwan, Kwan International
  • Karen Salvaggio, Thunder Valley Racing

Register Now for 2015 SBN SEMA Show Events

Can you believe that it’s time to start registering for 2015 SEMA Events? Don’t miss out on the learning sessions that SBN has put together for this year’s SEMA Show. Register now at

Women Driven: Women at Work—A Guide for Men

  • Presented by Joanne Lipman, The Wall Street Journal
    Monday, November 2, 10:30 a.m.–11:30 a.m.
    Las Vegas Convention Center, Upper North Hall, N258

Author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and advice for the men who work with them.

Women Driven: Women Only—Gear-Up Girl Networking Event

  • Monday, November 2, 3:30 p.m.–5:00 p.m.
    Las Vegas Convention Center, Upper North Hall, N264

SBN will again host the Gear-Up Girl networking event at this year’s SEMA Show. Started in 2011 as part of the SEMA Education Student Program, Gear-Up Girl is designed to connect female students with industry-leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

Women Driven: The Truth About Marketing to Women

  • Presented by Michelle Krebs, Auto Trader, and Lynn Ponder, Webcitygirls
    Tuesday, November 3, 11:00 a.m.–12:00 p.m.
    Las Vegas Convention Center, Upper North Hall, N256

Men and women are different, and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today’s marketing news: Marketing to women is a business imperative.

Keynote & Coffee: Marketing to Millennial Women

  • Presented by Bridget Brennan, Female Factor
    Wednesday, November 4, 8:00 a.m.–9:00 a.m.
    Las Vegas Convention Center, Upper North Hall, N258

Millennial women are a prime target audience for everything from cars to furniture to financial services. Brennan explores how Millennial-generation women’s unique perceptions of the world and themselves impact brand preferences, marketing responses and choice of sales channel.

Women Driven: Women Only—Women in Business: Shattering the Glass Ceiling!

  • Powered by SBN and TIA
    Wednesday, November 4, 1:00 p.m.–2:30 p.m.
    Las Vegas Convention Center, Upper North Hall

The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom lines and the contribution to the economy at large. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

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