SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• Pop & Lock
• Rugged Ridge
• Sherwood Innovations
• Steer Smarts
• TransGo
• Tuffy Security
• UWS
• Voodoo 13
• Whiteline
• ZyCoat

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Marketing/e-commerce/Content Coordinator
AAM Competiton LLC is hiring a marketing/e-commerce/content coordinator responsible for the creation of graphics and copy for the company’s website, e-commerce and online marketplaces. This position works closely with the sales and production team and will be charged with expanding the company’s e-commerce website, creating infographics, enhancing brand content and copy. Candidates must have experience with graphic design, advertising, marketing and e-commerce.

Technical Customer Service Representative
Competition Clutch is hiring a technical customer service representative (CSR) to act as a liaison, provide product/services information and resolve any emerging problems that customer accounts might face with accuracy and efficiency. The best CSRs are genuinely excited to help customers. They’re patient, empathetic and passionately communicative. The target is to ensure excellent service standards, respond efficiently to customer inquiries and maintain high customer satisfaction.

Marketing Manager
CSF Cooling is hiring a marketing manager to develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with the media and clients. The ability to build relationships with a variety of professionals is a must. The ideal candidate must have a solid marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This position will report directly to the director/general manager and oversee internal marketing teams.

By SEMA Editors

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

By Richard Hail

This ’67 Ford Mustang built by Josh Gosnell made a bright-red splash as one of the Top 10 hot rods in the SEMA Battle of the Builders Competition at the 2021 SEMA Show.

A modern 5.0L Coyote engine fitted with a blower sits in a properly tucked and shaved engine bay. JC Customs valve covers and Hose Candy sleeves are the finishing accoutrements beneath the hood. A six-speed manual transmission lets the driver row through the 700 horses at their disposal.

The entire front end is hand-built for a modern feel and the front and rear bumpers have been deleted. Some chrome remains with the Ringbrothers billet door handles, billet mirrors and a few appointments in the cabin. Behind the Billet Specialties half-wrapped steering wheel are Dakota Digital gauges, which are snugly fit into the custom dash.

Mark your calendars for January 23, 2022, to see more outstanding builds fight for the top spot in the SEMA Battle of the Builders competition only on HISTORY Channel at 9:00 a.m. (EST). Details are also available at www.semabotb.com or at SEMA’s YouTube channel.

NASCAR Announces Next-Gen Rules Configuration

NASCAR officials have announced the baseline rules configuration for the Next-Gen vehicle set for its NASCAR Cup Series debut in 2022. A 670-hp target engine output and a lower-downforce 4-in. rear spoiler will be used at short tracks, road courses and intermediate-sized tracks. The announcement follows two days of organizational tests at Charlotte Motor Speedway. Tests are scheduled for January 5–6, at the newly repaved and rebuilt Atlanta Motor Speedway and January 11–12, at Daytona International Speedway, for the rules configuration on superspeedways. For more information, visit nascar.com.

Longtime Executive Don Hawk to Depart Speedway Motorsports

After more than 14 years in a variety of executive roles across the company, Speedway Motorsports’ Chief Racing Development Officer Don Hawk will step away to open a personal sports management firm. Hawk joined Speedway Motorsports in 2007 and was named the company’s vice president of business affairs in 2012. He was promoted to his current role of chief racing development officer in 2018. Hawk received Speedway Motorsports’ O. Bruton Smith Award—the company’s highest individual honor, in 2012.

Mohammed Ben Sulayem Elected FIA President

Mohammed Ben Sulayem has been elected president of the Fédération Internationale de l’Automobile (FIA). He succeeds Jean Todt, who has served the maximum three terms since his election in 2009. Sulayem, from the United Arab Emirates, has served as the president of the Emirates Motorsports Organisation (EMSO) since 2005 and was FIA World Motor Sport Council vice president for the Middle East. Also a former Rally driver, he was a 14-time FIA Middle East Rally Champion, winning 61 international events from 1983 to 2002. Elected for a four-year term, he appointed Carmelo Sanz de Barros as president of the Senate, Robert Reid as deputy president for Sport and Tim Shearman as deputy president for Mobility. For more information, visit fia.com.

Salem Speedway Appoints Will Greenwell Track Announcer

Salem Speedway and Dirt2Media.com have announced Will Greenwell as the new track announcer for 2022. Greenwell has previously served as a track official for Fayetteville Motor Speedway and first as co-announcer with Mike Benson, then later permanent announcer, for Sportsdrome Speedway. Greenwell has also worked with All Star Monster Truck and called many different forms of motorsports in several states, including in Utah, Wisconsin, North Carolina, Tennessee, Indiana, Ohio, Florida and Kentucky.

For more racing news, visit Performance Racing Industry’s (PRI) website.

The motorsports industry’s best and brightest products were honored at the 33rd annual Performance Racing Industry (PRI) Trade Show in Indianapolis earlier this month.

In all, nearly 30 exceptional parts and accessories were recognized by a panel of 12 judges representing traditional and new media, as well as sanctioning bodies and race tracks, from more than 340 entries in the PRI Show’s popular Featured Products Showcase. Entries are submitted by PRI exhibitors throughout the year, and are displayed in a dedicated area of Lucas Oil Stadium during the Show.

View the full list of winners here.

This year’s Featured Product Award judging, which took place on day one (December 9) of the three-day Show, identified outstanding products across eight separate categories—Accessory, Chassis, Drivetrain, Engine, In-Vehicle/Electronic/Telemetry, Race Fluid, Shop Equipment and Suspension—along with Judge’s Pick for overall excellence.

“There were lots of great new products, but (Turbosmart’s StraightGate 50) stood out to me because I have a newfound understanding of why it’s important,” said Alex Taylor, a popular social media personality who builds cars and drag races and served as one of this year’s judges. “With the precision and consistency that the StraightGate50 would allow, I can see it being a game-changer.”

Others agreed, as three more judges—Chad Reynolds from BangShift, Kevin Wells from Formula DRIFT, and Mike Galimi from ProMedia—also selected the StraightGate50 as their Judge’s Pick for 2021.

A total of 25 PRI exhibitors received either a Judge’s Pick or a Category Award through the program. The complete list of winners is below, and can also be found on the PRI website, with additional information about the Featured Product Awards.

By Kyle Cheng

How was 2021 for the specialty-equipment industry? Find out this and much more in a recently released recording of the 2021 SEMA Show Education Seminar “SEMA State of the Industry.”

The latest edition of SEMA’s ongoing “State of the Industry” report series offers 70 pages of data on the specialty-equipment industry to help companies understand how the market is performing and evolving.

In this seminar, Gavin Knapp, SEMA director of market research, discusses the current state of the specialty-equipment industry, trends that will affect your business in the coming years and the outlook for 2022 and beyond. The seminar is available here to both SEMA members and non-members at no cost.

In addition to this seminar, the SEMA Virtual Education Portal includes a comprehensive collection of educational webinars and resources targeted to the automotive aftermarket. New seminars are added regularly. Among the newest additions are the following recordings from the 2021 SEMA Show:

• ChangeMasters: How to Make the Changes You Need Now in Your Business and for the Rest of Your Life (Track: Small-Business Strategy)
• MAP and Resale Price Policies: Everything You Wanted to Know, but Didn’t Know Who to Ask (Small-Business Strategy)
• Future-Proofing Classic and Collector Cars (State of Electric Vehicles)
• Seamless Visual Integration of Modern Electronics in Vehicles (Track: Automotive Electronics)

Users can access the program at www.semashow.com/education.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Quadratec
New Xtreme Fender Flares for JL Wrangler

Quadratec, Inc. recently released its new Quadratec Xtreme fender flares for Jeep Wrangler JL and Gladiator.  The fender flares increase vertical tire clearance by nearly 3 in. over the OE Sport flares, and approximately .75 in. over the factory Rubicon flares.  The enhanced and clever styling delivers a customized look that’s subtle, yet noticeable. Manufactured in the USA of durable 2mm-thick TPE plastic, the flares are UV resistant and virtually indestructible.  Rubicon Xtreme Flares come complete with hardware and detailed installation instructions and there’s no drilling or modifications required. 

www.quadratec.com/wholesale

Wilwood Disc Brakes
DOT 5.1 Rated Hi-Temp 570 Brake Fluid

Wilwood Hi-Temp 570 racing brake fluid has been a staple of circle track, road racing, and autocross markets for decades. The new lower viscosity fluid was specifically formulated to allow modern ABS, stability control, and brake-based limited-slip systems to react faster. The DOT 5.1 rated formula retains the 570° F dry boiling point and other features of the previous DOT 3 fluid. It continues to be highly resistant to aeration and foaming for an improved pedal feel, lap after lap.

For racers and cars without ABS, the new lower viscosity also makes bleeding and flushing your brakes quicker and easier, getting you back behind the wheel faster.

www.wilwood.com

Brass Knuckle
SmartCut BKCR4420 Gloves

Brass Knuckle SmartCut BKCR4420 gloves offer A4 cut resistance with double-coated protection that combines slip resistance and permeation protection in a surprisingly dexterous glove.

These gloves deliver high-cut resistance without bulk. A foam nitrile top coat adds grip security for oils, petrochemicals, fuels and most acids. The sandy grip finish increases abrasion resistance and cut protection, all while being the most breathable and flexible glove in its class.

Over a high-density polyethylene (HDPE) shell goes a greener-formula water-based polyurethane (WBPU) coating as a palm and finger base coat that helps reduce penetration of liquids, including light oil. In this method, the polyurethane is infused into the glove with water rather than with potentially harmful chemicals such as dimethylformamide. The result is a superior, long-wearing glove that feels softer and provides excellent breathability, fit, and manual dexterity. It also reduces workers’ cumulative exposure to chemicals.

www.brassknuckleprotection.com

 The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

JMS LightbarMAX Wiring Kit

LightbarMAX completely solves the issues that occur when an aftermarket LED light bar is installed on all ’18+ F-150 and all ’20+ F-250–F450 Super Duty trucks. No more random trailer detection or blind-spot/lane-detection issues. Easy installation on your vehicle. This is a universal unit that can work on virtually any vehicle that has this issue (universal flat four-way trailer plug).

PN: LBMU2021
www.jmschip.com

Agri-Cover – ROCKSTAR Tow Flaps

ROCKSTAR Full Width Tow Flaps are seriously stylish and tremendously tough. The full-width coverage closely follows the unique lines underneath your truck’s body for maximum protection, no need to disable rear parking sensors. Easily change ball mounts for pull behind trailers when needed. This design is ideal for gooseneck and 5th-wheel trailers as ball mount is not required. Our model-specific, no-drill mounting brackets prevent sailing while ensuring quick attachment or removal. Tow your way with ROCKSTAR Full Width Tow Flaps.

PN: H1020039
www.agricover.com

 Tiny Monster Xtreme Series Light Bars by ARC Lighting

Well-suited for off road adventuring, emergency vehicles and even daily drivers, the street-legal Tiny Monster Xtreme Series LED light bars maximize light output and enhance road safety. With an innovative design and cutting-edge technology, Xtreme Series light bars boast multiple sizes, brightness and mounting options. The all-new optical design not only produces a SAE-compliant beam pattern, but also surpasses the power of most off-road light bars. Plus, customers gain the unique versatility of combining driving, fog and emergency strobe beams in one ultimate package. Xtreme Series Bars are engineered with a low-profile chassis and performance-rated and patented optics. Each set comes with all the necessary components required for installation, such as mounting brackets and a no-drill wiring harness.

6 in. – PN: 61012
10 in. – PN: 61022
20 in. – PN: 61033

https://arc.lighting

 Ford Flush-Fit Retractable Truck Bed Anchors

BullRing USA’s Truck Bed Anchors are the fastest and easiest way to secure cargo in the bed of your truck. Each Anchor fits right into the stake pockets of your truck bed, making it quick and easy to hook up ratchet tie downs, without having to reach all the way to the bottom of the bed. The stainless-steel ring is fully retractable; it SNAPS UP when you need it, and SNAPS DOWN flush when you don’t. Each anchors have a 1,000-lb. rating and comes with our “No Bull” lifetime warranty. These flush-fit models are designed to perfectly fit into the rail caps of ’15+ Ford F-150, Super Duty and Raptors.

PN: 4025
www.bullringusa.com

By Ashley Reyes

As the automotive specialty-equipment market enters 2022, companies need to be informed about current industry issues and what to expect in the new year and beyond in order to make the best decisions for their business.

SEMA members will learn everything they need to know to plan ahead during the January 19 webinar, “Outlook for 2022: Industry Forecast, Supply Chain Projections and Changing Consumer Demographics.”

During this webinar, SEMA Market Research will provide their forecast on the industry’s growth in the coming years, discuss the current supply-chain disruption and when things will likely resolve and explore generational shifts within the industry’s consumer base and what they mean for the industry moving forward. 

Presented live by Gavin Knapp, SEMA director of market research, and Kyle Cheng, SEMA market research manager, this event is the ideal time to ask questions to the presenters and get an in-depth overview of the of the upcoming “Future Trends Report” from SEMA Market Research.

Log in to SEMA Education to register.