People Places & Racing News

Movers and Shakers: Truck Hero's CEO Bill Reminder Announces Retirement

Bill ReminderTruck Hero’s CEO Bill Reminder Announces Retirement

Truck Hero Inc. announced that after more than 20 successful years building Truck Hero into the preeminent player in the industry, President and CEO Bill Reminder has announced his plans to retire. The Company’s board of directors has commenced a search process to identify the company’s next CEO, and has retained Heidrick & Struggles, a leading global executive search firm, to assist in the process. Reminder will remain as CEO until a successor is identified and will continue to serve on the board following the transition as Truck Hero's largest individual investor.

WeisnerSuperSprings International Names Adam Weisner Company President

Adam Weisner has been named president of SuperSpring International (SSI). Formerly the company’s chief commercial officer, has been functionally driving the direction and revenue since August 2021, according to SSI. The company recently restructured to include five distinct business units all reporting to Weisner. He has been with the company since 2018.

Outdoor Adventure X Launching at Snowbasin Resort in 2023

Outdoor Adventure X, a new outdoor consumer festival, will debut at Snowbasin Resort in Huntsville, Utah, next June. The three-day event, scheduled for June 16–18, 2023, is open to the public and will include hands-on outdoor product experiences—camping, climbing, cycling, hiking, overlanding, water sports,and more—along with consumer-driven education, advocacy programs, live music, films, food, and family fun. Outdoor Adventure X is a collaboration between the new Xcelerator division of Emerald and Lodestone Events, producers of the Overland Expo event series, and will take place the weekend prior to Outdoor Retailer Summer in Salt Lake City and County.

Outdoor Adventure X will stage in advance of Outdoor Retailer Summer, which returns to Salt Lake and the Calvin L. Rampton Salt Palace Convention Center from June 19–21, 2023. Outdoor Retailer attendees will have free access to Outdoor Adventure X on Sunday, June 18, 2023, for an industry day. More details on Outdoor Adventure X will be available later this year, including information for outdoor manufacturers, nonprofit organizations and educational speakers to get involved, as well as consumer ticketing and camping packages.

James ElkinsJames Elkins Promoted to Editor of Ford Muscle

Power Automedia has announced the promotion of James Elkins to editor of Ford Muscle magazine. Elkins started at the company as a freelancer just over a year ago, and his potential was quickly realized, earning a spot on the publishing staff as the senior associate editor of Ford Muscle magazine. Both Ford Muscle’s website traffic and Facebook audience have flourished under James’ guidance, with an all-time high being set just this past May.

Elkins is a writer, editor and content strategist who has a deep passion for all things Ford. He has proven to be an excellent leader for Ford Muscle, crafting content that engages and excites its audience. Since his hiring, Ford Muscle’s website traffic went from averaging around 16,000 readers per week to more than 20,000. In this year alone, Ford Muscle has seen 25,000 to 30,000 readers per week with April and May reaching 50,000 to 109,000 per week.

Virginia Festival of Wheels2022 Virginia Festival of Wheels Scheduled for August 26-28

The 4th annual Virginia Festival of the Wheel takes place in Charlottesville at the Boar’s Head Resort from Friday, August 26 to Sunday, August 28. Event organizers announced that some of the finest automobiles in the Commonwealth and beyond will be on display to raise funds supporting the UVA Cancer Center Patient Fund. Tickets and registration are open now at The 2022 theme is “Cars of the Autobahn” and features classes for Porsche, BMW, Audi and Mercedes-Benz with perhaps a separate open class for Karmann-Ghia, Opel and VW if there is enough demand. The special guest for 2022 is Hurley Haywood, famed road racing endurance driver.

Race Winning Brands Continues Growth Into New Markets

Race Winning Brands Inc. (RWB), a portfolio company of MiddleGround Capital, is revving up its growth momentum with the acquisition of CORSA Performance, CORSA Performance Marine and Volant Performance. This group of acquisitions brings decades of experience in intake and exhaust system performance to the RWB family and tallies up to 16 add-ons for Race Winning Brands since its 2017 inception. The transaction of CORSA Performance, CORSA Marine, and Volant Performance is effective immediately. The businesses will continue to operate and service customers from their respective location.

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