SEMA News—November 2021

EVENTS

Food Options at the SEMA Show

The Las Vegas Convention Center Offers a Variety of Dining Choices

By Chad Simon

You definitely won’t go hungry at the SEMA Show. Each part of the Las Vegas Convention Center (LVCC) has its own concessions, and with the food court in the new West Hall expansion, Showgoers have even more options. Please note, due to COVID-19, all LVCC concessions will be cashless, so be sure to bring your credit cards.

Outlined in the next couple of pages are your dining choices and locations.

Member Lounges

The SEMA Members Lounge has three locations—one in the Upper North Hall room N251, South Hall booth #49031, and another one in the new West Hall, booth #58065. All three are exclusively for SEMA, SEMA Hall of Fame, Tire Industry Association and Society of Collision Repair Specialists members only. Members can sit down and enjoy a hot meal at the Members Lounge–North, while Grab ’n’ Go lunches are available during Show hours Tuesday–Friday in all three lounges. All locations offer a place for a quick break, charging stations for phones and laptops and opportunities to network with fellow Showgoers. Private rooms are available for meetings. Reserve yours in advance by visiting www.SEMAShow.com/mlmeetings.

Exhibitor Lunch and Appreciation Reception Monday

During Show setup days, SEMA staff will be handing out vouchers to exhibitors for sandwich lunches. Present your exhibitor badge and redeem your voucher at the nearest meal station to receive a sandwich and a bottle of water. The lunches are available Sunday, October 31, and Monday, November 1, from 11:00 a.m.–1:00 p.m.

Don’t miss the Exhibitor Appreciation Reception on Monday night, November 1, at 5:00 p.m. Located just outside of Central Hall on Silver Drive, it’s a great time to get to know other exhibitors, enjoy live music and good food, and preview some of the most exciting vehicles you’ll see at this year’s Show.

For the following food options, reference the below map.

Blue Lot

Big Daddy’s BBQ Food Truck

American BBQ, Mexican food, hot dogs, etc.

Big Daddy’s Taco Food Truck

Tacos, chips, parfaits

50 Shades Food Truck

Organic, burgers, salads, vegetarian

The Healthy Grill Kosher

Sin City Pizza Food Truck

Pizza, etc.

Bronze Lot

Five Spot Coffee Cart (two locations)

Coffee, espresso, tea, quick bites

Central Hall

Brookwood Farms BBQ

American BBQ, sandwiches

Buy the Slice Pizza & Sandwiches

Pizza, hot dogs, deli sandwiches, etc.

Capriotti’s Cart

Six-inch submarine sandwiches, snacks

Market Fresh Express

Grab ’n’ go sandwiches, salads, assorted snacks

Quizno’s

Sandwiches, etc.

Sabrett’s Hot Dogs

All-beef hot-dogs, chili cheese dogs, etc.

7th Heaven Kosher Cart

Kosher food, hot dogs, salmon, salads, etc.

Wetzel’s Pretzels

Pretzels by Wetzel’s

Concourse

3150 Snacks To-Go

Honey Salt

Farm-to-table gourmet breakfast and lunch

Lucky’s Restaurant

Burgers, sandwiches, salads, etc.

Prima Stampa

Fast-pressed paninis, etc.

Starbucks North

Coffee and espresso drinks

Walla Pao Express

Asian-American fusion meals to go

Grand Plaza and Central Plaza

Big Daddy’s BBQ 1

American BBQ, Mexican food, hot dogs, etc.

Five Spot Coffee Cart

Coffee, espresso, tea, quick bites

Sabrett’s Hot Dog Cart (two locations)

All-beef hot dogs, chili cheese dogs, etc.

North Hall

East Ocean Stand

Chinese food

Five Spot Coffee Cart

Coffee, espresso, tea, quick bites

Fremont Grill Stand

American food, burgers, etc.

Mobile Vendor

Vegas Street Eats North

Fast food

North Road

5 Spot Coffee Cart

Coffee, espresso, tea, quick bites

Truk-n-Yaki Food Truck

Japanese BBQ plates

Orange Lot

Big Daddy’s BBQ 4

American BBQ, Mexican food, hot dogs, etc.

Silver Lot 1–3

Addonis Cart

Gyros, falafel, baklava, etc.

Big Daddy’s BBQ 3

American BBQ, Mexican food, hot dogs, etc.

Quizno’s Cart

Sandwiches, etc.

Skybridge

Five Spot Coffee Cart

Coffee, espresso, tea, quick bites

Mobile Vendor

South Hall

Aces Restaurant

High-end food court

Butcher’s Block Stand

American BBQ, sandwiches, salads

Capriotti’s

Six-inch submarine sandwiches, snacks

Five Spot Coffee Cart

Coffee, espresso, tea, quick bites

Gourmet Grill Stand

Burgers and beyond

Mobile Vendor

Jose’s Taco Tijuana

Mexican food, combos, chips and salsa

Namaste Indian Stand

Chicken tikka, gulab jamun, tandoori

Sabroso Stand

Pizza, BBQ sandwiches, parfaits

SEMA Members Lounge–South, Booth #49031

Grab ’n’ go meals, charging stations (members only)

Vegas Street Eats South

Fast food

South Plaza

Curbside Café Food Truck

BBQ bacon burgers, Hawaiian burgers, etc.

Freshfest Food Truck

Lobster rolls, salads, shrimp po’boys, etc.

Sabrett’s Hot Dog Cart

All-beef hot dogs, chili cheese dogs, etc.

Sausagefest Food Truck

Breakfast burritos, variety sausage, chorizo fries, etc.

West Hall

Brand Burgers & Fries

Hamburgers, french fries, etc.

Dunkin’ Express

Donuts, muffins, Munchkins, eclairs, hot coffee, iced coffee, iced tea, etc.

The Fancy Wok

Asian food

Go Natural

Healthy fast food

Metro Pizza

Pizza, pasta, salads, calzones, etc.

The Roost

Farm-fresh fried chicken

Banquets and Receptions

Special events are a great way to combine a meal or a cocktail with productive networking and learning. All of the events below will have something edible available and offer a host of different learning and networking opportunities.

New Products Breakfast

Tuesday, November 2

7:30 a.m.

Westgate Paradise Event Center

TORA Happy Hour

Tuesday, November 2

4:00 p.m.–5:30 p.m.

TORA Booth #56155

WTC Industry Reception

Tuesday, November 2

5:00 p.m.–7:00 p.m.

Members Lounge, South Hall
Booth #49031

PRO Industry Awards Reception

Tuesday, November 2

5:00 p.m.–7:00 p.m.

LVCC West Hall Third Floor Terrace

YEN Awards Reception

Tuesday, November 2

5:30 p.m.–7:30 p.m.

Renaissance Hotel Garage Rooftop

ARMO Awards Reception

Tuesday, November 2

5:30 p.m.–7:00 p.m.

Westgate Ballroom B

Breakfast With ARMO

Wednesday, November 3

7:30 a.m.–9:00 a.m.

Westgate Conference Rooms 7–9

NHRA Breakfast

Wednesday, November 3

7:30 a.m.–9:00

Westgate Paradise Event Center

PRO Happy Hour

Wednesday, November 3

4:00 p.m.–5:30 p.m.

PRO Booth #50185

Banquets and Receptions

International Happy Hour

Wednesday, November 3

5:00 p.m.–6:30 p.m.

LVCC West Hall, W228

TORA Awards Reception

Wednesday, November 3

5:00 p.m.–7:00 p.m.

West Hall Third Floor Terrace

WTC Happy Hour

Wednesday, November 3
5:00 p.m.–6:00 p.m.

Members Lounge, South Hall Booth #49031

HRIA Awards Reception

Wednesday, November 3

5:30 p.m.–7:30 p.m.

Westgate Paradise Event Center

SBN Reception

Wednesday, November 3

5:30 p.m.–7:30 p.m.

Renaissance Hotel Pool Deck

WTC Coffee and Conversation

Thursday, November 4

8:00 a.m.–9:00 a.m.

Entrance to Global Tire Expo, Lower South Hall

Student Program Industry Networking Breakfast

Thursday, November 4

8:00 a.m.–9:30 a.m.

LVCC West Hall W322

ETTN Tech ’N’ Toast

Thursday, November 4

8:00 a.m.–9:00 a.m.

LVCC North Hall N235

Lunch With the PROs

Thursday, November 4

11:30 a.m.–1:00 p.m.

LVCC West Hall W219

ETTN Lunch ’N’ Learn

Thursday, November 4

12:30 p.m.–2:00 p.m.

LVCC North Hall N235–N239

SEMA Industry Awards Banquet

Thursday, November 4

6:00 p.m.–11:00 p.m.

Westgate Paradise Event Center

By Della Domingo

While many exhibitors, builders and partners are keeping the specifics of their plans confidential so that they can make formal announcements during the event, some exhibitors have begun to tease their news. Here are some the stories making headlines:

“Two Guys Garage” Podcast: Road to SEMA: Ringbrothers

• “Everyone in the automotive industry is amped up.”

Diesel Army: SEMA’s First Tractor? Twin Turbo, 7.3L Swapped Ford 8N Tractor Build

• “This has to be one of the coolest tractors every. I don’t know about you, but the first thing I would do is hook it to a sled and hear that 7.3 scream!”

Modern Tire Dealer: Hunter to Showcase Mobile Equipment at SEMA Show

• “Hunter Engineering Co. is partnering with Bush Specialty Vehicles to showcase a mobile tire service van outfitted with Hunter equipment at the 2021 Specialty Equipment Market Association (SEMA) Show.”

CarScoops: Chevy Bringing More Than A Dozen Models to SEMA Including Concepts

• “The SEMA Show has always been an important event for the Chevrolet team to show off our vehicles with our latest accessories and performance parts — including compelling concepts that are sure to spark enthusiasts’ imaginations.”

The SEMA Show is the only place to meet with thousands of businesses in the automotive specialty equipment industry in person, and see custom vehicle builds up close. Learn more about the 2021 SEMA Show, taking place November 2-5, in Las Vegas, visiting www.semashow.com.

  

  

By John Santos

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:

Monday, November 1

• 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)

Tuesday, November 2

• 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
• 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
• 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
• 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
• 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
• 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
• 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
• 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)

Wednesday, November 3

• 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
• 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
• 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
• 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #23793)
• 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
• 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center, South Hall Skybridge Room S219)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
• 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)

Thursday, November 4

• 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)

Friday, November 5

• 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (North Hall, BOTB Stage)
• 3:00 p.m.–4:00 p.m: SEMA: Battle of the Builders, Top 4 Finalists Announced (North Hall, BOTB Stage)
• 4:00 p.m.–4:30 p.m: SEMA: Battle of the Builders, Winner Announced (North Hall, BOTB Stage)

By Della Domingo

Find out what to expect from SEMA Show exhibitors by visiting the SEMA Show Online Media Center, where exhibitors have posted press releases announcing their Show-related news. The site is filled with releases highlighting the new products that will debut, vehicle that will be unveiled and more.

Below are some of the latest announcements you will find in the Online Media Center:

• Spark Lines Inc. Will Showcase New Products at SEMA 2021
• REDARC’s Ultimate Off-Grid Tacoma Build
• Maxxsonics USA Celebrates 20th Anniversary
• Hunter Engineering Previews Wheel and Tire Service of the Future at SEMA in Las Vegas

All exhibitor Press releases can be found at www.semashow.com/press.

Exhibitors are welcome to upload releases free of charge.

 

 

 

By SEMA Editors

Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

Booking through the SEMA Show block not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.

See below for the list of hotels offering discounted nightly resort fees.

Hotel Name	onPeak Resort Fee	Hotel Resort Fee	Savings Difference
Aria Resort and Casino Las Vegas	$35	$45	$10
Ballys Las Vegas	$35	$37	$2
Bellagio	$35	$45	$10
Caesars Palace	$45	$45	$0
Circus Circus Hotel	$20	$36.28	$16.28
Conrad Las Vegas at Resorts World	$39	$45	$6
Courtyard by Marriott—Convention Center	N/A	N/A	N/A
Downtown Grand	$23	$29.95	$6.95
Elara, Hilton Grand Vacations	$25	$25	$0
Embassy Suites Convention Center	N/A	N/A	N/A
Encore at Wynn Las Vegas	$25	$45	$20
Excalibur	$30	$35	$5
Flamingo Las Vegas	$35	$37	$2
Golden Nugget	$25	$34	$9
Harrah's Las Vegas	$35	$37	$2
Hilton Grand Vacations Club at the Flamingo	$25	$25	$0
Hilton Grand Vacations  – Las Vegas CC	$25	$25	$0
Hilton Grand Vacations on the Strip	$25	$25	$0
Las Vegas Hilton at Resorts World	$39	$45	$6
Las Vegas Marriott	N/A	N/A	N/A
Luxor Hotel and Casino	$30	$35	$5
MGM Grand Hotel Casino	$35	$39	$4
New York New York Hotel and Casino	$35	$37	$2
OYO Hotel and Casino	$20	$37	$17
Palace Station	$22	$39.67	$17.67
Paris Las Vegas	$37	$39	$2
Park MGM	$35	$39	$4
Planet Hollywood Resort and Casino	$37	$39	$2
Renaissance Las Vegas	$20	$30	$10
Residence Inn Convention Center Las Vegas	N/A	N/A	N/A
SAHARA Las Vegas	$29	$39.95	$10.95
SpringHill Suites Convention Center	N/A	N/A	N/A
The Cosmopolitan of Las Vegas	$39	$51.02	$12.02
The Cromwell	$37	$45	$8
The LINQ Hotel & Casino	$35	$37	$2
The Mirage Hotel and Casino	$30	$39	$9
The Palazzo Resort Hotel Casino	$27	$45	$18
The Venetian Resort Hotel Casino	$27	$45	$18
The Signature at MGM Grand	$35	$39	$4
The STRAT Hotel	$15	$37	$22
The Westin Las Vegas	$24	$32	$8
Treasure Island	$29	$39	$10
Tropicana LV—A Doubletree by Hilton	$25	$37	$12
Trump Hotel Las Vegas	$10	$39.68	$29.68
Tuscany Suites and Casino	N/A	N/A	N/A
Vdara Hotel and Spa	$35	$45	$10
Westgate Las Vegas Resort (fmr. LVH)	$35	$36.99	$1.99
Wynn Las Vegas	$25	$45	$20

Note: Rates listed on the onPeak website do not include the resort fee.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.

By Ashley Reyes

Automotive restylers are increasing their sales profits and building successful dealer-direct strategies through the help of the SEMA Professional Restylers Organization (PRO) Sales Training Manual and SEMA Accessory Sales Professional (SASP) Exam.

Developed by PRO to help restylers, trimmers and accessory retailers expand their businesses, the program outlines proven tactics that can help restylers get their foot in the door of any dealership. The manual covers how to structure a sale, the rules of sales success, tips for refining negotiation skills, and the importance of product knowledge—all of which are essential traits that can help restylers build a client base and develop strong partnerships with their customers.  

“I made it mandatory for all of our current and future employees to take the course and become certified,” said Rod Bennett, general manager at Chrome Enhancements. “This has resulted in a nationwide salesforce that have become more confident and better prepared to understand the inner workings of car dealerships. It has improved their ability to identify the key decision maker, and has helped them develop better sales strategies, which has resulted in a significant increase of our customer base.”

His thoughts were echoed by Evan Cook, COO at Trim Illusion Inc. “Understanding the inner workings of a dealership and the interactions our customers have daily can be crucial. This is not always easy when you are involved in the operations and supply-chain side of the business. The SEMA Accessory Sales Professional program has greatly improved my ability to relate to our customers and given me insight on the obstacles they face. The SASP has been vital in improving our customer relations and learning how we can help our customer close the deal.”

To date, 190 PRO-member company employees have passed the course, qualifying their expertise and setting their businesses apart from competitors. An accessory sales professional certificate and badge is awarded to restylers who pass the exam, earning them recognition for their achievement and providing business owners with a valuable marketing edge. Bill North, account executive at Reputation.com, also notes that SEMA members who have attained this accreditation take pride in showing what they have learned about selling into the automotive dealership environment.

“Selling vehicle accessories is one thing; selling vehicle accessories to car dealers is a whole different level,” added Josh Poulson of Auto Additions Inc. “Passing the PRO SASP Exam proves a person‘s true understanding of the current market and trends, and the how to successfully navigate the car dealer arena.”

PRO members can order a free electronic copy of the manual by contacting Denise Waddingham at deniselw@sema.org.

Learn more about the PRO Sales Training Manual and SEMA Accessory Professional Exam.

By Ashley Reyes

Members of the SEMA Truck and Off-Road Alliance (TORA) and SEMA Young Executives Network (YEN) are invited to a cross-council mixer, Saturday, October 16 at the Holcomb Valley Ranch Archery Range in Big Bear, California.

This event is the ideal opportunity for members to meet new contacts and strengthen existing connections while winding down from a busy day at the OLAF Octoberfestivus event. Attendees will learn about resources available in the industry, openly network with other professionals, and connect directly with select committee members who can help them get more involved in the industry.

OLAF Octoberfestivus attendees who are not current YEN or TORA members but are interested in getting more involved are invited to attend, as it is a great way to introduce yourself and learn about what SEMA councils and networks have to offer.

Registration, although not required, is encouraged so that the councils can plan accordingly. Drinks and barbecue will be available. Learn more and RSVP here.

 

 

 

 By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

By Ashley Reyes

Whether you are a veteran SEMA Show attendee or going for the first time, there is always something new to see and a lot to learn at the event.

Wheel and tire members are invited to a webinar, Thursday, October 21, at 12:00 p.m. (PDT) to join Greg Parker, prior SEMA Wheel and Tire Council (WTC) chairman and national account sales, marketing and product management director at WEGMANN; Heather Tausch of Mickey Thompson Tires; and Ryan Fuller of Standard Testing Labs as they share information and tips on what companies in the wheel and tire industry can do to prepare for a successful SEMA Show.

Parker has participated in the SEMA Show for 17 consecutive years as either a booth director, buyer or show participant. He will share his experience and knowledge to help members understand how to make the most out of their experience, from pre-Show prep to onsite activities at the Show. Parker, Tausch and Fuller will also share effective strategies for how to follow up and maintain relationships with new contacts weeks and months after the Show concludes on November 5.

Register here for Wheel and Tire Prep for SEMA Show.

By Ashley Reyes

Whether you are a veteran SEMA Show attendee or going for the first time, there is always something new to see and a lot to learn at the event.

Wheel and tire members are invited to a webinar, Thursday, October 21, at 12:00 p.m. (PDT) to join Greg Parker, prior SEMA Wheel and Tire Council (WTC) chairman and national account sales, marketing and product management director at WEGMANN; Heather Tausch of Mickey Thompson Tires; and Ryan Fuller of Standard Testing Labs as they share information and tips on what companies in the wheel and tire industry can do to prepare for a successful SEMA Show.

Parker has participated in the SEMA Show for 17 consecutive years as either a booth director, buyer or show participant. He will share his experience and knowledge to help members understand how to make the most out of their experience, from pre-Show prep to onsite activities at the Show. Parker, Tausch and Fuller will also share effective strategies for how to follow up and maintain relationships with new contacts weeks and months after the Show concludes on November 5.

Register here for Wheel and Tire Prep for SEMA Show.