By John Santos
Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:
Monday, November 1
- 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)
Tuesday, November 2
- 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
- 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
- 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
- 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
- 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
- 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
- 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
- 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
- 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
- 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)
Wednesday, November 3
- 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
- 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
- 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
- 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #23793)
- 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
- 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center, South Hall Skybridge Room S219)
- 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
- 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)
Thursday, November 4
- 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)
Friday, November 5
- 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (North Hall, BOTB Stage)
- 3:00 p.m.–4:00 p.m: SEMA: Battle of the Builders, Top 4 Finalists Announced (North Hall, BOTB Stage)
- 4:00 p.m.–4:30 p.m: SEMA: Battle of the Builders, Winner Announced (North Hall, BOTB Stage)