SEMA News—January 2021

ETTN Lunch & Learn Delivers Distance-Learning Experience

When ramping up for the 2020 SEMA Show, the Emerging Trends & Technology Network (ETTN) initially planned to host its annual in-person Lunch & Learn, but once the Show was cancelled and SEMA360 was put into play, ETTN pivoted and moved ahead with plans to present a virtual version of the popular event.

From the get-go, Lunch & Learn was designed to serve as the culmination of a year-long series of Facebook Live Chats. According to ETTN Chair Ian Lehn, the Live Chats were aimed at providing members with distance-learning opportunities during the pandemic. Each session was presented by a different subject-matter expert.

“During this time when we’ve been forced to stay within our own walls and our normal business activities are limited, we wanted to provide members with an educational series they could binge watch and that would give them a roadmap on how to get product to market,” Lehn said. “What made our Live Chats unique was that we were not just presenting one-off topics. It was a series, with each one building on the next. Our goal through the course of the year was to have subject-matter experts present ideas on how to bring products to market, using topics such as product ideation, innovation, prototyping and marketing alignment.”

Engaging With Industry Pros

To carry the theme forward during SEMA360, ETTN invited two presenters who had participated in the Live Chats. Tom Burden is the inventor of Grypmat and the winner of the 2017 SEMA Launch Pad competition; Rod Emory of Emory Motorsports is known for Outlaw Porsche 356 custom conversions. The third speaker, Bob Morreale, is president and founder of The Tuning School, a leader in high-performance tuning training, and Kelleigh Ash of KW Automotive North America served as moderator.

Burden spoke about the important role that research and competitive analysis play during the product-development process. Emory focused on the complex processes and innovation his company employs in developing and testing prototypes and bringing products to market. Morreale addressed the importance of learning and understanding the basics of electronic fuel injection and the hands-on resources offered by The Tuning School.

“SEMA360 gave us the opportunity to bring the SEMA Show to technical professionals and industry engineers who would otherwise not have the opportunity to attend the Show in person or be part of Show content,” he said. “That was ETTN’s overarching goal. Through SEMA360, these folks had the capability to be involved and gain value for their businesses.”

So what’s in store for 2021?

“ETTN plans to roll out a new Live Chat series on another topic, building on the success of our first season,” Lehn said

Stay tuned for more information, or contact Nicole Bradle, SEMA council director, via email at nicoleb@SEMA.org.

SEMA News—January 2021

Leaders and Legends Headline ARMO Builders Panel

In preparation for the SEMA Show, the Automotive Restoration Market Organization (ARMO) lined up several high-profile programs. With the onset of COVID-19 and the Show cancellation, the select committee focused instead on a virtual ARMO Builders Panel during the SEMA360 event.

“I’ve attended every Builders Panel at the SEMA Show,” said ARMO Chair Ben Tucker. “They’re always interesting and fun. Amy Fitzgerald [Cool Hand Customs] had been our moderator and did a fantastic job.”

But when Fitzgerald withdrew, ARMO needed a stand-in. Select committee member Sabra Johnson of City Classic Cars stepped up to the plate.

“Sabra was super pumped, and we were excited,” Tucker said. “He wanted to take it to the next level and really acquired a super-star panel. Not only that, but he also went for diversity by including people from different geographic areas and with different perspectives. I thought that was cool.”

Star-Studded Panel

As chair of the Builders Panel task force, Johnson’s aim was “to build on the panel’s legacy of offering insights and information” by taking it up a notch with a three-person panel from across the restoration spectrum.

“When I think of diversity, it’s regional and cultural as well as diversity of businesses,” Johnson said. “They were builders from different markets or regions who run different types of businesses, so members could be exposed to diverse viewpoints and experiences.”

To determine the regions, Johnson carved the country into three segments: East Coast, West Coast and what he called the Third Coast, which runs from Texas to the Great Lakes. Armed with a network of contacts, Johnson lined up three industry legends.

The trio included Dan Short, famed classic car restorer, TV personality and owner of Fantom Works based in Norfolk, Virginia; Steve Cook, whose Oklahoma City company, Steve Cook Creations, is known for its award-winning restomods and more traditional restorations; and Art Morrison of Art Morrison Enterprises, whose company in Fife, Washington, is considered the premier chassis manufacturer.

To kick off the session, Johnson asked the panelists what inspired their passion and how they got involved in the industry. From there, the free-flowing conversation shifted to talk about industry trends and directions, new manufacturing and design processes, and how their businesses are overcoming challenges in an evolving industry.

“From the start, I wanted it to be a premier panel—the guys are living legends,” Johnson said. “It was not just about sharing information to help people build better cars; it was also about helping people build more profitable businesses. As builders and industry leaders, they shared information and insights to help our member companies do that.”

“Sabra filled it with the best panel he could get,” Tucker added. “It was the perfect group. We’ve got wide diversity within the builder community, from the mega-shop to the smaller ultra-custom shop, and an open discussion with real answers from real builders was invaluable. We try to make the program better every year. Sabra killed it.”

SEMA News—January 2021

SBN Swivels to Online Platform

Undaunted by challenges posed by the pandemic and the cancellation of the SEMA Show, the SEMA Businesswomen’s Network (SBN) refocused on hosting women-driven networking and educational forums during the SEMA360 virtual event.

In keeping with its mission to empower women employed in the aftermarket—and to mentor and inspire young women seeking to further their careers—SBN assembled a slew of virtual offerings. From morning meeting at the SBN Café to networking and learning experiences and close-of-day wind-down conversations, the program was aimed at helping women chart their career paths.

“Whether it was our morning meet-ups, daily wind-downs or the live chats, the theme throughout the week was helping women navigate their careers,” said SBN Chair Lana Chrisman.

Format Expands Reach, Builds Momentum

SBN packed its schedule with nine sessions, some of which were live while others were prerecorded. Rebecca Olavarrieta, chair of the network’s communications subcommittee, kicked off the week by presenting “Social Media for Small Business.” Another session by the resource committee tackled the topic of “Getting Your Résumé Noticed: Tips for a Standout Résumé.”

The Tuesday lineup included “Social Media for Your Personal Preference,” presented by select committee member Charlene Bower, and “Continuing the Conversation,” an SBN live chat with SEMA Hall of Famer Marla Moore.

Wednesday’s format also featured two highlights. On the SBN Showcase, Jenna Jefferies was named 2020 SheIsSEMA Woman of the Year. Jefferies, a former SBN select-committee member and a SEMA Cares select-committee member, was honored for her leadership and industry involvement.

The Jessi Combs Rising Star Award went to Sydney McQueary, who attends the University of Tennessee. She was recognized as a young woman in the industry who is making significant strides in advancing her career.

Virtual Gear-Up Girl–New to the Industry Event replaced the traditional live gathering. The Zoom event featured six women speakers. Each represented a unique role—engineer, designer/builder, racer, sales, marketing and business owner—and spoke about opportunities for women in different career pathways.

“The idea for Gear-Up Girl was to bring in industry veterans who would share their experiences and present opportunities to younger women just getting started in their own careers,” Chrisman said.

In summing up the experience, Chrisman said: “Our program was ambitious. Typically, we hold events in Las Vegas. With SEMA360, we covered a lot more ground and reached women who aren’t able to attend the Show.

SEMA News—January 2021

REQUIRED READING

By Juan Torres

More Than Words

SEMA regularly partners with media to help members succeed and the automotive aftermarket industry thrive. Just as the industry has changed through the years, so has the media landscape. Traditional media are now joined by online outlets, social-media channels and podcasts—many of which cover SEMA’s different events and services, resulting in an increase in the association’s audience reach. The following are some of the podcasts that have recently hosted SEMA guests and helped spread the word about SEMA’s initiatives.

“The Truck Show Podcast”

When the U.S. Environmental Protection Agency and the California Air Resources Board stepped up enforcement of clean-air laws, hosts Sean Holman and Jay Tilles interviewed SEMA Compliance Center Manager Peter Treydte about the laws and the changing regulatory landscape for emissions-related products.

“Talking About Cars”

Host Randy Kerdoon interviewed SEMA Vice President of Events Tom Gattuso about SEMA360 a couple of weeks before the start of the event. In addition to conducting business with more than 650 manufacturers, attendees of the online event could witness a live 24-hour build by Ryan Friedlinghaus, who also took part in the interview.

“The Muscle Car Place”

Rob Kibbe was among the first journalists to interview Dr. Jamie Meyer when he was hired to take the reins of Performance Racing Industry. Kibbe asked Meyer about his trajectory in the industry, including his time as marketing and program manager at General Motors and his plans as the new president of the largest racing organization.

Heard In The News

“We are elated to have the VP of Events for the SEMA Show, Tom Gattuso, join us on the premier episode of “The Aftermarket Insider Podcast.”—The Aftermarket Insider, via Facebook

“Kevin Oeste and Mike Clarke recap the amazingly huge SEMA Show 2019 in Las Vegas.”—V8 Radio Podcast, via Facebook

“#SEMA #Podcasts will be dropping soon. Get your ears ready!”—FuelCult, via Twitter

“Della Domingo, the director of public relations for SEMA, sat down with FenderBender and offered tips to those attending the 2019 event in Las Vegas.”—CollisionCast, via Twitter

SEMA News—January 2021

EVENTS

By Douglas McColloch

Builder Showcase 2020

38-Plus Exhibition Vehicles from SEMA360

While the annual SEMA Show in Las Vegas has been postponed to November 2021, SEMA’s alternative “virtual” event, SEMA360, aroused widespread interest among the automotive specialty-equipment aftermarket when it was first announced last September. More than 700 companies signed up to participate in the event, held online November 2–6, 2020, and more than 300 exhibitor vehicles registered as well. What follows in these pages is a representative sampling of the vehicles that were in attendance at SEMA360.

’20 Land Rover Defender
Submitted By: Ashley Lazarus

This Defender is proof that building a capable overlander (or, in this case perhaps, a weekend camper) can be done simply and on a budget. In this case, it comes courtesy of a raft of products from Front Runner Outfitters, including a Slimline II roof rack kit for storage and an Easy-Out awning and roof-top tent for added shelter. A 42L Wolfpack water tank with mounting system transfers water to a rack-mounted shower arm, and a Braai spare tire mount also serves as a BBQ grate for camp cooking.

’05 Acura RSX
Submitted By: Joshua Contreras

Riding on a set of Toyo Proxes tires, this RSX boasts a ton of underhood mods and add-ons. A Skunk2 Ultra manifold with a full dress-up kit works with the Skunk2 composite fuel rail and a 70mm throttle body to feed the engine. Downstar provided upgrades with new gold-powdercoated motor mounts and bolts and a full-engine bay kit sporting black washers throughout. A Garage 16 custom crossmember brace bar keeps everything stable in the engine bay, and the vehicle’s dipstick, oil filler cap, clutch slave cylinder and radiator hoses were sourced from Hybrid Racing. A Mishimoto radiator and fans keep things cool.

’68 Chevrolet Camaro
Submitted By: Alfredo Rios

A shiny red ’68 Camaro, “Imposter” hosts a slew of parts sourced from Chevrolet Performance and All American Billet. Arizona musclecar builder Fesler USA contributed to the project, and Texas Speed engine internals provide a horsepower boost. The car rides on a RideTech suspension and rolls on a set of GFG Wheels rims and Toyo tires. A set of Brembo brakes is on call for stopping power, and a fuel tank from Rick’s Tanks allows for extra fuel capacity. A Kenwood audio system plays tunes inside, and the ride is adorned with a coat of Glasurit BASF paint outside.

’59 Chevrolet Truck
Submitted By: Brad and Mike Swaney

A Battle of the Builders finalist in 2019, this team brought this clean-looking resto to SEMA360. Under the hood are a host of performance parts from Billet Accessories and Eddie Motorsports, and a MagnaFlow exhaust expels the spent gases. Components from American Autowire provide electrical upgrades, and parts from Classic Instruments, Vintage Air and Lokar enhance the driving experience inside. The Chevy rides on a custom-engineered chassis, and a coat of Axalta red metallic adorns bodywork kept pristine with Wizards Products.

’70 Dodge Challenger
Submitted By: JD Davis

This blue softtop Challenger is equipped with a Ray Barton-prepped Hemi and rides on a Magnum Force modular suspension. The rolling stock is comprised of a set of color-matched American Racing wheels and Pirelli tires, and a Wilwood brake kit brings it all to a stop. Inside, Dakota Digital gauges keep the driver informed on underhood vitals, and exterior modifications include Kindig-It handles and Ringbrothers hinges.

’70 Chevrolet C10
Submitted By: Chad Whitlock

The recipient of a Duramax diesel swap, this ’70 C10 rides on a Roadster Shop chassis fitted with a set of Nitto Tires wrapped around Rotiform wheels that are halted by a Baer Brake kit. Under the hood, Wehrli Fab turbos feed the engine, Profab Performance headers handle the exhaust chores, and an American Autowire harness runs the electrical system with the aid of an Optima battery. Billet Rides mirrors, Oracle lights and BASF paint provide exterior dazzle, and Dakota Digital gauges, Relicate Leather and Vintage Air A/C enhance creature
comforts inside.

’18 Jeep Wrangler JL Rubicon
Submitted By: Rebecca Olavarrieta

Built to four-wheel as well as to show, this Wrangler boasts suspension and underbody upgrades courtesy of JKS Manufacturing components, Fox coil-over shocks, beefy HD Dana axles, bead-locked Raceline wheels and Nitto tires. Poison Spyder Customs provided ample body armor, and Rigid Industries provided exterior LED lighting. Inside, a Z Automotive JL module allows the driver to recalibrate the electronics on the fly. An Alpine audio system provides music, and a Warn winch is on hand should an extraction be required.

’69 Dodge Charger
Submitted By: Rick Fragnoli

This ’69 Dodge is built for performance, starting with the 6.2L Hemi Hellcat under the hood. It’s equipped with Kooks’ Headers and a 3-in. exhaust, and an ATI Performance Products damper helps to smooth out internal vibrations. The Dodge rides on a KW coil-over suspension and rolls on CCW Wheels rims and Pirelli P-Zero tires, with the combination damped by Brembo brake components. Inside, Moore and Giles Leather seating and G-Force Racing Gear harnesses keep occupants comfortable and secure. The exterior features custom one-off bodywork, and the Charger is coated with custom PPG Strangler Green paint.

’21 Rat Rod “Excalibur”
Submitted By: Sean Puz

A ground-up custom sporting aluminum bodywork, this one-off utilizes an aluminum link suspension equipped with Ohlin coil-over shocks. An AED Competition carburetor handles intake duties, while a Stainless Works exhaust handles the spent gases and Derale Performance cooling components keep the engine under control. Power flows to a Frankland Racing rearend, which turns a set of Hoosier tires on Vahlco rims guided by steering components from ididit and Borgeson. Additional support for the build came from Baileigh Industrial, Toolco and Bob Lipinski Racing.

’19 Ford F-150 SuperCrew
Submitted By: Don Sneddon

Standing atop a set of Mickey Thompson Baja Pro XS tires wrapped around OMF bead-lock rims, this Ford rides on a Bulletproof Suspension kit that’s supplemented by Atlas replacement springs and King shocks. Exterior mods abound, including parts sourced from KC HiLites, Bushwacker, Go Rhino and AMP Research. The F-150’s engine is aided by an aFe intake, and Duval Off-Road Designs provided additional build assistance.

’50 Chevrolet Suburban
Submitted By: Zac Love/Love Kustoms

This restomodded Chevy sits on a RideTech suspension and rolls down the road on BFGoodrich tires and US Mags wheels. Under the hood, Edelbrock parts handle the intake, while the exhaust is comprised of MagnaFlow and Pypes components. Flex-a-lite aids with cooling, and a Visual Impact 6061 drive belt kit keeps the motor-driven ancillaries functioning properly. Inside the cab, parts from Vintage Air, Classic Instruments and Lokar bring new-tech performance with an old-school look, and Bed Wood & Parts flooring enhances the aesthetics. Hagan Street Rod Necessities provided exterior trim, and the Chevy sports PPG off-white and candy-brown paint with custom graphics.

’67 Chevrolet Camaro
Submitted By: Jeremy Miranda

Rolling on Michelin tires and ADv1 rims, this Chevy sits on a Roadster Shop SPEC chassis and is halted by Wilwood brakes. Under the hood, a GM LS3 that’s equipped with a Magnacharger TVS2300 supercharger and a Concept 1 front-drive kit sends power to a 9-in. rearend. Inside the custom interior by Avant-Garde Design, Auto Meter gauges monitor engine vitals, Vintage Air provides climate control, Alpine and KL audio components deliver crisp sounds, and Speartech harnesses keep passengers secure. Outside, the Chevy has been treated to a coat of lustrous PPG paint.

’64 Chevrolet Corvette
Submitted By: Kyle Kuhnhausen

This Ballistic Beige ’64 rides on an Art Morison chassis and is powered by an LT4 engine and a 4L75 transmission engaged by a Lokar shifter. Michelin tires and Forgeline wheels comprise the rolling stock, JRI shocks damp the ride, and Wilwood discs slow it down. Inside, parts from Auto Meter, Sparco and Dakota Digital provide functional upgrades. ARP supplied the fasteners, C&R Cooling assists under the hood, and K&N filters help keep the engine free of contaminants. Prismatic Powders provided powdercoating, and Axalta paint and Cerakote ceramic coating keep the exterior looking like new.

’72 Ford Bronco
Submitted By: Maxlider Brothers

Finalists at last year’s Battle of the Builders, this team returned this year with this ’72 two-door. A Ford Performance 5.0L Coyote sends motive power to a Bowler racing transmission and an Atlas II transfer case, which helps turn BFGoodrich tires that are steered by ididit and braked by Wilwood. The interior boasts gauges from Classic Instruments, climate control from Vintage Air, and two-tone seating courtesy of Twin Cities Upholstery. The custom blue paint is from PPG and was applied by the experts at A&B Paint Supply.

’08 GMC Sierra
Submitted By: Jonas Neels

This tall-riding GMC sits atop an custom Machine Tech suspension that’s outfitted with remote-reservoir King coil-over shocks. Under the hood, aFe headers and up pipes assist with exhaust, and Wehrli Custom Fabrication provided the turbo piping. PSC hydro-assist steering makes directing the large tires easier, and
Powerstop brakes bring the truck to a stop. Royal Hooks bumper hooks adorn the front end, and a Gen-Y hitch rests in back. Seating from leatherseats.com provide comfort, and a set of Horn Blasters air horns lets you know when the truck is near.

’20 Jeep Gladiator
Submitted By: Murray Pfaff

The Jeep JT is already a capable vehicle, but a few add-ons can improve power and performance, as “Outkast” shows. The Magnuson supercharger helps the 3.6L to make an estimated 440 hp and 380 lb.-ft. of torque, and the engine gets additional help from an MRT Performance cat-back exhaust. The suspension was replaced by an Eaton Detroit Spring lowered setup, which gets an assist from Hellwig swaybars and Bilstein shocks. Baer brakes bring the Jeep to a stop, and KC HiLites provide illumination. Axiom Graphics designed the wrap and signage, and Katzkin leather trim provides comfort inside.

’71 Ford Ranchero
Submitted By: Randy Borcherding

A division winner at 2019’s Battle of the Builders, this entrant returned for SEMA360 with this Ford that’s sporting a coat of custom-mixed PPG Maroondy Pearl paint. A Ford Performance powertrain gets assistance with components from Holley, Optima, Doug’s Headers and Pypes Exhaust, and the engine stays cool with the aid of Heatshield Products. The truck rolls on a RideTech suspension. Inside, Dakota Digital gauges monitor the engine and electrical system, and Restomod Air keeps the cabin comfortable. A set of Mac’s Tie-Downs resides in the bed, and Sata spray guns assisted in paint application.

’57 Studebaker Roadster
Submitted By: Paul Jurewicz

A Hot Wheels Legends Tour winner last year, this roadster is truly a hybrid car. Its bodywork is a composite that incorporates a ’60 Pontiac nose section and a ’59 Thunderbird hood. The rear sheetmetal was taken from a ’63 Corvair, the trunk uses parts sourced from an ’88 Quattro wagon, and the headlights are courtesy of Harley-Davidson. (The Studebaker windshield was retained, however.) House of Kolor Sunrise Pearl paint provides visual dazzle, and other components found in the build come from MSD, Ron Francis Wiring, Diamondback Tires, Griffin, Weld and Wilwood.

’64 IH Loadstar 1700
Submitted By: Rod Neilson

This unique forward-cab, which is coated in Sherwin-Williams candy orange and silver paint, rides on a set of Mickey Thompson tires that are braked by a Wilwood disc kit. An AEM cold-air intake aids the engine with aspiration, while an RCI fuel cell stores the go juice that’s delivered via an Aeromotive fuel pump. Painless Wiring provides an electrical upgrade, and Flaming River components handle the steering chores. Inside, Arc Audio and JW speakers supply tunes on demand, Dakota Digital gauges monitor underhood functions, and parts from Energy Suspension help ensure that the ride is quiet and rattle-free.

’63 Chevrolet Chevy II Nova
Submitted By: Zip Simons

This silver and matte-grey ’63 runs a Dart Industries 427 stroker that’s outfitted with Brodix heads and an Eddie Motorsports serpentine drive belt, and it’s backed by a Tremec T56 transmission that sends power to the Michelin tires wrapped around Forgeline wheels. Suspension is courtesy of TCI Engineering, with the aid of QA1 coil-over shocks. Inside, a Vintage Air climate system keeps passengers cool on hot days, and Dakota Digital gauges keep an eye on the underhood activity. The exterior has a number of nice touches, including door hinges from Ringbrothers.

’70 Chevrolet K20
Submitted By: Darren Sammartino

A multi-year project, this Grabber Blue 3/4-ton runs a swapped-in ’92 Cummins 12-valve diesel that works in tandem with an Industrial Injection fuel pump, a K&N intake, a Mishimoto radiator and an MBRP 3-in. exhaust. Backing it are a Getrag 360M transmission and an NP 205 transfer case. A Dana 60 front and a 14-bolt rear turn RBP Cobra bead locks and Interco Cobalt tires. KC HiLites provide illumination, and a Smittybilt winch residing in a Chassis Unlimited bumper can provide extraction. Interior upgrades include products from Auto Meter, BS Sand Seats and Hornblasters.

’70 Chevrolet Chevelle
Submitted By: Cary Kissner

This ’70 packs a punch underhood, starting with the Borowski Race Engines LS7 sporting All Pro heads and a custom billet serpentine system. It’s topped by a Whipple 2.9 supercharger and backed by a Hughes Custom 4L80E transmission that sends power to a Dana 60 rear that’s equipped with a Positraction limited-slip. The vehicle rides on a custom-powdercoated Art Morrison chassis that’s outfitted with a JRI coil-over suspension. Chip Foose rims and Hankook tires comprise the rolling stock. Inside, components from Alpine, Dakota Digital and Vintage Air are on hand, as is pushbutton start and keyless entry.

’59 Pontiac Bonneville
Submitted By: Christian Borucki

Wearing a coat of Riviera Blue paint, this classic ’59 rests atop a one-off Art Morrison chassis that hosts a LS376 engine sporting a Flowmaster exhaust and backed by a 4L70 automatic transmission. Power flows to a Strange 9-in. rearend that turns American Racing rims and BFGoodrich tires. Wilwood disc brakes reside at all four corners, and the wheels are turned courtesy of ididit steering components. The suspension is coil-overs in front and a four-link in the back. Redline Lumtronix LED headlights light up the road, Ogden Chrome lends exterior shine, and Rockford Fosgate audio components provide on-road entertainment inside.

’68 Chevrolet Camaro
Submitted By: Cody Medeisis

Built to race, this ’68 Camaro is equipped a Dart SHP short-block that’s outfitted with Frankenstein Monster-series heads, a Crower camshaft and hydraulic lifters, JE Pistons, a Holley throttle body, a Vortech V-7 YSi-B Supercharger and a custom stainless-steel exhaust equipped with MagnaFlow mufflers and Granatelli Motorsports exhaust cutouts. A Pro Series 5.5 Powerglide transmission transfers power to a modified 9-in. rearend. Mickey Thompson tires and wheels are braked by Wilwood discs and located by QA1 suspension components. Other performance parts include products from Aeromotive, ATI Performance, Derale and Optima.

’20 Jeep Gladiator 6x6
Submitted By: Graham Adams

Designed for serious backcountry travel, this Gladiator 6x6 conversion is home to some crucial parts for overlanding, including a Warn winch, Road Armor bumpers, Maxtrax safety mats, Factor 55 recovery gear, a Cascadia tent, a Viair portable air compressor, and Lock’erDown storage solutions. A Jamo Performance exhaust helps with aspiration under the hood. The Jeep’s suspension receives an assist from a set of Fox remote-reservoir coil-over shocks, and the lift accommodates a set of big Black Rhino wheels. KC HiLites provided auxiliary lighting, a Kicker audio system resides in the cab, Hornblasters air horns make a loud statement, and Keg Media supplied the original rendering.

’78 Chevrolet C10
Submitted By: Finish Line Speed Shop

This purple and white square body is home to a massive array of performance parts, starting with a Fi-Tech-injected LS engine that replicates an original small-block. It’s equipped with a Crower cam and a set of Hedman ceramic-coated headers, and it’s backed by a 4L65 automatic transmission. The vehicle rides on an AccuAir air suspension system that utilizes QA1 components, and Budnik wheels and Toyo Tires grace the wheelwells. The custom black/aluminum interior is home to an 800-watt Kicker sound system, and extensive sheetmetal work is abundant throughout. Other performance products incorporated into the build include parts sourced from B&M, Eaton, Trans-Dapt and Painless Wiring.

’50 Ford Panel Truck
Submitted By: Shannon Waltz

Used originally by a bakery for deliveries of fresh bread, this ’50 panel has been reborn as a one-of-a-kind restomod. Under the hood is a Cummins 4BT diesel four-cylinder backed by a TH400 automatic transmission. Power flows to a narrowed Ford 9-in. rearend, which is located by a triangulated four-link. The front suspension was grafted from a Mustang II, and disc-braked Detroit Steel wheels reside at all four corners. An Accuair air suspension with CVT management is also in the mix, as are custom glass and moldings from Service Auto Glass and a headliner and custom leather seating from J&J Upholstery.

’33 Ford Coupe
Submitted By: Greg Friedrich

Small in size, this ’33 Ford is big on power, thanks to a 541 Chevy big-block that runs an 8/71 supercharger as well as performance parts from Holley, Weiand, Aeromotive, Eddie Motorsports and Fragola Performance Systems. Backing the massive mill is a 700-R4 automatic that transfers power to a Winters quick-change rearend. The front suspension is from Kugel’s, while the three-link rear was custom fabricated. Afco double-adjustable coil-overs at all four corners damp the ride, and Brembo GTR brakes provide stopping power. The Ford rolls on a custom-fabbed chassis from Gizmo’s Custom Car Shop.

’03 Nissan 350Z
Submitted By: Kerry Brown

A Formula Drift competitor, this 350Z is equipped with a Vortech supercharger, AFR cylinder heads, CP Carrillo pistons and Callies connecting rods as well as an ARE dry-sump lubrication system and a Nitrous Outlet NO2 system. A MoTec 150 ECU works in tandem with a MoTec PDM 30 power distribution module to send engine output to an RTS 6XD sequential transmission and a Winters quick-change rearend. The GT Radial tires are halted by Powerstop brakes, and the ride is damped by a Wisefab racing suspension and Feal coil-over shocks. Inside, Sabalt seats keep the driver comfortable, and a quick-release NRG steering wheel directs the car.

’57 Chevrolet Bel Air
Submitted By: John Wargo

Mixing the classic and the contemporary, this ’57 sports a GM Performance 406 under the hood. It’s been bored and stroked and fitted with a Vortech supercharger and a set of Hooker headers. A Bowler-prepped automatic resting behind the engine turns Billet Specialties wheels and BFGoodrich tires that are stopped by Wilwood discs. The chassis was boxed and smoothed to accommodate a custom four-link suspension that uses Alton coil-over shocks. Inside the Enduratex-adorned interior is a Sony audio system, and the bodywork has been coated in ProSpray orange pearl paint.

’20 Jeep Gladiator
Submitted By: Kim Tremelling

This Gladiator can work as well as four-wheel, as evidenced by the Truck Covers USA roll cover/rack-mount system atop the truck bed. A Yakima rack lends extra space for cargo, Road Armor bumpers provide protection and style, and a Warn winch rests inside the front bumper in the event of the need for extraction. The suspension gets a boost from a set of King shock absorbers, and Toyo Tires ride on Fifteen 52 cast-alloy wheels.

’15 Dodge Charger SRT Hellcat
Submitted By: Jorge Geo Ramos Jr.

You’d think 707 hp would be plenty for most, but this SRT ups the ante with a host of underhood performance parts. A BWoody cold-air intake handles the inhalation duties, and a Fore Fuel pump and a set of Injection Dynamics injectors keep the cylinders fed with VP Racing Fuels X85 racing gas. A Nitrous Outlet NO2 system is on hand for still more oomph, and a BMR ice tank keeps intercooler temps down during races. All that power turns (smokes?) a set of Mickey Thompson tires mounted on Race Star wheels.

’05 Subaru WRX-STi/WRC
Submitted By: Mike Pateras

Built to drift, this WRX sports a full wide-body conversion utilizing custom-fabricated body panels and interior cage work. The 2.8L engine sports a Garrett G35 GTX Gen II turbocharger with an intercooler, a Turbosmart 45mm wastegate, a Race Port blow-off valve and an ALV 40 anti-lag valve. It’s kept cool by a C&R Custom radiator, and the six-speed transmission uses a Tilton Engineering cerametallic clutch. The car runs a Cusco USA Competition Zero3X coil-over suspension and is halted by a set of Essex/AP Racing brakes. Inside, a six-point harness keeps the driver in place during high-g cornering.

’69 Chevrolet Camaro SS/RS
Submitted By: Luis Zschocke

This classic Camaro gets its motive power from a Holley-fed GM Performance Parts 396 V8 that’s been outfitted with a Comp cam and is assisted by Mallory electrical components. Power is transferred to a set of BFGoodrich tires wrapped around Vintage Wheels rims. Inside the cab, many of the original components such as lap belts are still utilized, but many other have been replaced by OE replacement parts, including a Vintage Air HVAC system and a Classic Industries steering wheel, while a Hurst shifter engages the four-speed transmission. Outside, the vehicle sports Pilkington glass and coat of Glasurit BASF Hugger Orange paint.

’67 Chevrolet Nova SS
Submitted By: Mike Rutter

Originally planned as a straight-up resto, this Arctic White ’67 evolved over time into a complete ground-up restomod. The car sits on an Art Morrison chassis, and between the framerails rests an engine bay sporting components from Holley, MSD, Flowmaster and SPAL Automotive. A Currie-built rearend sports a PML diff cover and spins BFGoodrich tires that are slowed by Wilwood brakes and steered by Flaming River components. Inside, parts from Vintage Air, Classic Instruments and Lokar bring new technology to classic iron, and the paint came courtesy of Axalta.

’03 Ford F-250 XLT 4x4
Submitted By: ProTech Industries

Wearing a custom wrap, this build makes an already-capable 4x4 an even more versatile performer on-road and off. The stock PowerStroke engine and drivetrain were left alone in favor of a raft of exterior parts from ProTech Industries, including the aluminum flatbed that utilizes 6061 T6 alloy crossmembers. Also riding in the back are a set of underbody boxes, a dog box, storage boxes for tools, rear fenders, running boards and a removable and configurable lumber rack with an integrated storage basket. A Warn M12-S winch provides entrée into the far backcountry, and the Ford’s front end has been retrofitted to accommodate a set of Warn premium manual-locking hubs.

’70 Plymouth Sport Satellite
Submitted By: Randy Weaver

This pristine ’70’s exterior sports a number of unique touches, including a custom hood, custom bumpers and flush-mounted glass. Under the hood sits an engine that’s been equipped with a Texas Speed cam, Speed Engineering headers, K&N filters and Flowmaster exhaust. Electrical upgrades are afforded by American Autowire, and a fuel tank from Rick’s Tanks provides extra fuel. The suspension comes courtesy of RideTech coil-overs, with tires sourced from Mickey Thompson and brakes from Wilwood. Inside, Dakota Digital gauges monitor engine functions, and a Kicker audio system provides entertainment.

’68 Ford Mustang
Submitted By: Tony Arme

Want to stand out in crowded stable of musclecars? Try swapping in a twin-turbo Ferrari V8 sourced from an F430 and mate it to a T56 transmission and a 9-in. rearend. Suspension chores are handled by RideTech coil-overs and a four-link rear, while Wilwood brakes stop the Toyo R888R tires mounted on Avant Garde rims. Additional underhood upgrades are from Holley, AEM, Odyssey, Heatshield Products and Vibrant Performance. Inside the cab, Vintage Air provides cooling and Dakota Digital gauges keep an eye on the F430. Outside, the largely custom bodywork has been treated to a coating of Glasurit BASF Silver paint.

’19 Ram 1500 Sport
Submitted By: Jared Grossman

This Ram rides on a Superlift suspension that clears a set of 20-in. Rebel Racing Off Road wheels and 38-in. Atturo Trail Blade Boss tires that are halted by an R1 Concepts brake kit. Beefy Magnum bumpers ride at both ends of the truck, with Grote light bars and custom Hercule LED headlights providing illumination. The truck is covered in a Radioactive Green vinyl wrap from Avery-Dennison, and other sources for the build include Rhino Linings, Tonno Pro, Billet Badges, Katzkin and QuietRide Solutions.

SEMA News—January 2021

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

’22 Ford Maverick Back In July, we caught our first look at a mystery SUV, but it has now been confirmed that it was actually a disguised Bronco Sport-based Ford Maverick. One photo shot straight through the windshield shows a small rear window at the end of the prototype’s cab (a feature generally associated with pickups), confirming that this is a pickup and not an SUV, as the camo designers would have us believe. The Maverick will slot below the Ranger in Ford’s expanding pickup lineup. It will be smaller and less expensive while also utilizing unibody construction. Expect an official debut near the end of 2021, with an on-sale date in 2022.
Corvette C8 Z06 Here’s another prototype for the upcoming Corvette C8 Z06. It features a staggered wheel/tire configuration, with the rear tires being particularly wide. Compared to a “regular” Stingray, the eighth-generation Z06 has a wider stance. There’s camouflage covering what is imagined to be carbon-fiber wheels. Also note that this prototype is missing the center-exit dual exhaust seen on an earlier C8 Z06 prototype, which makes us wonder if GM may have scrapped the idea or if this just an older prototype. The high-pitched revs produced by the car were very distinct and are like nothing else ever heard from the Corvette lineup throughout its history. It’s expected that a high-revving DOHC 5.5L V8 is under the hood, based around the racing engine introduced in the C8.R last year.
’21 Jeep Wrangler Rubicon Half-Door Jeep has been promising fans of the Wrangler JL a half-door solution since the model launched in November 2017. With added pressure from the upcoming Ford Bronco, it now appears that Jeep is looking at bringing a half-door option to the market. Unlike the Wrangler JK half-door design in the past generation, the doors feature fabric windows with a large opening in the middle and front quarter windows. They appear to be the same design showcased on the Rubicon 392 Concept and are the first time we have seen half-doors on a Wrangler JL other than the unveiling and on concept vehicles.

SEMA News—January 2021

INDUSTRY NEWS

Fast Facts

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Icahn Automotive announced the appointment of two senior executives: Elisa Bannon-Jones as chief people officer, and Deborah Brundage as chief marketing officer. Bannon-Jones will lead the overall human resources strategy, overseeing compensation, benefits, talent acquisition and performance and development. Brundage will direct the company’s marketing, communications and customer-experience strategies, with a strong focus on consumer insights and digital engagement.

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TMI Automotive Products Inc. hired Ross Berlanga as its marketing director. He will be responsible for TMI’s overall marketing efforts, including product marketing and marketing communications. Berlanga brings more than two decades of automotive experience, having held roles in marketing, advertising and graphic design. Starting in publishing, he worked on well-known titles, including Hot Bike, Sport Compact Car and Custom Rodder. He later contributed to the growth of Edelbrock, MagnaFlow, JE Pistons and KTC Media Group. Berlanga was most recently the director of advertising at Race Winning Brands.

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Bed Wood Parts announced that B.J. Elmore was named vice president and COO. Bedwood founder and CEO Jeff Major will continue his role and involvement in the business, according to the company. Elmore has more than 20 years of experience in the automotive industry, including a decade of senior management and strategic development, most recently serving as vice president and general manager of RideTech.

Idea Ranch announced a North American agency partnership with Australia-based Redarc Electronics. Redarc has more than 40 years’ experience developing a range of electronics for on- and off-road adventures, such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers. Redarc Electronics adds to Idea Ranch’s growing portfolio in the outdoor vehicle and adventure sector market, joining Toyota, Yakima and B&W, among others.

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Lucas Oil Products Inc. announced the promotion of Melissa Wonser to vice president of marketing. Wonser first joined the company in 2011 and served as the digital marketing manager, art director, marketing manager and, in 2019, director of marketing. She also plays an instrumental role in the daily management of Lucas Oil’s marketing and creative direction, leading the graphics department, website development team and media/public relations efforts, among other responsibilities.

General Motors announced the appointment of Mark Stielow as its new director of motorsports competition engineering, where he will be responsible for overall engineering and will be technical director for NASCAR, IMSA, NHRA and IndyCar operations. A 75,000-sq.-ft. facility is expected to open later this year and will focus on “transferring knowledge and resources from the racing programs to core vehicle engineering.” Also planned are aero development, an advanced new driver-in-the-loop simulator and more.

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Honda Performance Development (HPD), which leads all Honda and Acura high-performance racing programs in North America, announced David Salters as its new president. He will become the seventh president in HPD history and will succeed Ted Klaus, who will retire from HPD on December 1 after a 30-year career with Honda. Salters joined HPD in 2015 as a chief engineer and engine technical leader, serving as technical director since 2019. As president, he will have responsibility for overseeing Honda’s racing and engineering activities and working directly with the company’s racing teams and sponsors.

Universal Technical Institute Inc. (UTI) announced two additions to its executive leadership team. Bart Fesperman joined the company in the newly created role of senior vice president/chief commercial officer, while Sonia Mason was named senior vice president/chief human resources officer. Both report to Jerome Grant, UTI’s CEO. In his new role, Fesperman is accountable for UTI’s marketing and student recruitment functions and leads the company’s integrated approach to student engagement, with a focus on optimizing interactions with students from lead generation through graduation.

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Speedmaster, a manufacturing and distribution company with offices in Sydney, Los Angeles and Shanghai, announced the appointment of Vic Wood as its North American vice president of sales. He brings four decades of experience to his new role. He will be the “face of Speedmaster” in the United States and will represent the Speedmaster brand at all levels of sales and distribution.

NPW Companies, based in Miami, announced the acquisition of All Products Automotive, headquartered in Chicago. The acquisition strengthens NPW’s professional customer coverage and expands its penetration across the United States, particularly in the upper Midwest. Both companies are family owned and operated. Greg and Jane Wintroub have successfully operated All Products Automotive for nearly half a century since, 1972. NPW Companies celebrated 50 years in operation in 2019. Both companies are shareholder owners of the Aftermarket Auto Parts Alliance Inc.

After helping to establish Mahindra Automotive North America and being instrumental in developing a multinational powersports sales and service dealer network for the launch of the Mahindra Roxor off-road vehicle, Luc De Gaspe Beaubien elected to leave his position as vice president of business development to pursue other interests. Beaubien was a part of the senior management team at Mahindra Automotive North America and held multiple senior positions over the years.

Dirtvision, a provider of dirt track racing live stream broadcasts, announced Jim Chiappelli as the new Dirtvision general manager. A veteran broadcast executive with extensive racing knowledge, Chiappelli joins Dirtvision after stints with Speed and Fox Sports, where he held positions that included coordinating producer, news director and studio producer.

SEMA News—January 2021

LEGISLATIVE AND TECHNICAL AFFAIRS

Law & Order

By Stuart Gosswein

FEDERAL UPDATE

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PPP Loan Forgiveness: The U.S. Treasury issued a new loan forgiveness application form for Payroll Protection Program (PPP) loans of $50,000 or less, intending to simplify the loan review process for smaller loan amounts. While the new form was reduced from five to two pages, it still requires the borrower to submit significant documentation (bank statements, tax forms, payment receipts, employee benefit statements, etc.). While welcoming the revised form, SEMA has joined a coalition of companies and organizations seeking a more streamlined process so that small-business owners can invest in jobs and supporting their local economies rather than spending time and resources on paperwork. The PPP has provided 5.2 million loans worth $525 billion to American small businesses, according to the U.S. Treasury.

The U.S. Congress is considering SEMA-supported legislation that would further simplify the PPP forgiveness process, especially for loans of up to $150,000, while also protecting against fraud and misuse of funds. More than 86% of issued loans are for $150,000 or less, according to the U.S. Small Business Administration (SBA). Lenders have said that the current forgiveness application process is too onerous and time-consuming. Under the program, a lender has 60 days to process and submit applications to the SBA once they are received from the borrowers. The SBA has 90 days to make a final decision and send the forgiven funds to the lender. Applications granted less than the anticipated full forgiveness by the SBA will be problematic for both lenders and borrowers.

Definition of Independent Contractor: The U.S. Department of Labor (DOL) issued a proposed rule to clarify whether a worker is deemed an independent contractor under the Fair Labor Standards Act’s (FLSA) definition of employee. The rule would seek to streamline the federal government’s test for identifying independent contractors while not overriding laws enacted by California or any other states or local jurisdictions. The DOL rule would adopt an “economic reality” test to consider whether workers are in business for themselves (independent contractors) or are economically dependent on presumed employers for work (employees). The rule would identify two “core factors” for making decisions: the workers’ control over the work and the workers’ opportunity for profit or loss. Three factors would also be considered: the amount of skill required for the work; how permanent the relationship is between the worker and employer; and whether the work is part of an integrated unit of production. Finally, the actual day-to-day relationship between the worker and the employer would be considered more relevant than contract terms.

STATE UPDATE

Michigan—Liability Protection: The Michigan legislature passed a SEMA-supported bill that provides liability protections for businesses and healthcare providers if proper safety protocols are in place. The legislation currently awaits approval or veto by Governor Gretchen Whitmer.

Michigan—Military Vehicles: The Michigan Senate Committee on Transportation and Infrastructure passed SEMA-supported legislation to allow for the titling and registration of historic military-surplus vehicles. Currently, such vehicles are not able to be titled or registered for use on highways in the state. The bill awaits consideration by the full Senate.

Virginia—Vehicle Modifications: The Virginia General Assembly passed SEMA-supported legislation that includes provisions changing certain traffic infractions from primary to secondary offenses. A secondary offense is one for which a citation can be issued only if the driver is stopped for another, separate offense. If signed into law, the following traffic infractions would be changed to secondary offenses: operating a motor vehicle without an exhaust system that prevents excessive or unusual levels of noise; without a light illuminating a license plate; or with certain sun-shading materials and tinting films. The bills currently await approval or veto by Governor Ralph Northam.

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Michigan—License Plates: The Michigan legislature introduced SEMA-supported legislation to create legacy license plates that resemble the blue and black tags that were available from ’79–’07. The new legacy plates would be available for display on all motor vehicles. Currently, authentic vintage plates may be displayed only on historic vehicles 26 years old or older, owned solely as collectors’ items, and used only for parades and certain other events. If enacted into law, the bill would not impact the state’s current specialty license plate offerings. The bill currently awaits consideration in the Senate Committee on Transportation and Infrastructure.

SEMA News—January 2021

LEGISLATIVE AND TECHNICAL AFFAIRS

Law & Order

By Stuart Gosswein

FEDERAL UPDATE

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PPP Loan Forgiveness: The U.S. Treasury issued a new loan forgiveness application form for Payroll Protection Program (PPP) loans of $50,000 or less, intending to simplify the loan review process for smaller loan amounts. While the new form was reduced from five to two pages, it still requires the borrower to submit significant documentation (bank statements, tax forms, payment receipts, employee benefit statements, etc.). While welcoming the revised form, SEMA has joined a coalition of companies and organizations seeking a more streamlined process so that small-business owners can invest in jobs and supporting their local economies rather than spending time and resources on paperwork. The PPP has provided 5.2 million loans worth $525 billion to American small businesses, according to the U.S. Treasury.

The U.S. Congress is considering SEMA-supported legislation that would further simplify the PPP forgiveness process, especially for loans of up to $150,000, while also protecting against fraud and misuse of funds. More than 86% of issued loans are for $150,000 or less, according to the U.S. Small Business Administration (SBA). Lenders have said that the current forgiveness application process is too onerous and time-consuming. Under the program, a lender has 60 days to process and submit applications to the SBA once they are received from the borrowers. The SBA has 90 days to make a final decision and send the forgiven funds to the lender. Applications granted less than the anticipated full forgiveness by the SBA will be problematic for both lenders and borrowers.

Definition of Independent Contractor: The U.S. Department of Labor (DOL) issued a proposed rule to clarify whether a worker is deemed an independent contractor under the Fair Labor Standards Act’s (FLSA) definition of employee. The rule would seek to streamline the federal government’s test for identifying independent contractors while not overriding laws enacted by California or any other states or local jurisdictions. The DOL rule would adopt an “economic reality” test to consider whether workers are in business for themselves (independent contractors) or are economically dependent on presumed employers for work (employees). The rule would identify two “core factors” for making decisions: the workers’ control over the work and the workers’ opportunity for profit or loss. Three factors would also be considered: the amount of skill required for the work; how permanent the relationship is between the worker and employer; and whether the work is part of an integrated unit of production. Finally, the actual day-to-day relationship between the worker and the employer would be considered more relevant than contract terms.

STATE UPDATE

Michigan—Liability Protection: The Michigan legislature passed a SEMA-supported bill that provides liability protections for businesses and healthcare providers if proper safety protocols are in place. The legislation currently awaits approval or veto by Governor Gretchen Whitmer.

Michigan—Military Vehicles: The Michigan Senate Committee on Transportation and Infrastructure passed SEMA-supported legislation to allow for the titling and registration of historic military-surplus vehicles. Currently, such vehicles are not able to be titled or registered for use on highways in the state. The bill awaits consideration by the full Senate.

Virginia—Vehicle Modifications: The Virginia General Assembly passed SEMA-supported legislation that includes provisions changing certain traffic infractions from primary to secondary offenses. A secondary offense is one for which a citation can be issued only if the driver is stopped for another, separate offense. If signed into law, the following traffic infractions would be changed to secondary offenses: operating a motor vehicle without an exhaust system that prevents excessive or unusual levels of noise; without a light illuminating a license plate; or with certain sun-shading materials and tinting films. The bills currently await approval or veto by Governor Ralph Northam.

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Michigan—License Plates: The Michigan legislature introduced SEMA-supported legislation to create legacy license plates that resemble the blue and black tags that were available from ’79–’07. The new legacy plates would be available for display on all motor vehicles. Currently, authentic vintage plates may be displayed only on historic vehicles 26 years old or older, owned solely as collectors’ items, and used only for parades and certain other events. If enacted into law, the bill would not impact the state’s current specialty license plate offerings. The bill currently awaits consideration in the Senate Committee on Transportation and Infrastructure.

SEMA News—January 2021

INDUSTRY NEWS

By Douglas McColloch

SEMA Receives Grant to Help Manufacturers Boost Export Sales

SEMA was presented with a 2020 Market Development Cooperator Program (MDCP) Award, which will allow SEMA to expand its programs to assist its member manufacturers in exporting products to growing international markets.

The award marks the third time SEMA has received an MDCP grant. Presented by the Department of Commerce’s International Trade Administration, the MDCP Award includes financial and technical assistance to help U.S. companies compete in international markets. SEMA uses the award to introduce new initiatives that address trade barriers hindering American specialty-equipment companies’ ability to sell overseas.

“International sales provide SEMA members and the automotive specialty-equipment market with valuable opportunities to grow and expand their sales,” said Linda Spencer, SEMA senior director of international and government affairs. “Having the financial and technical support of the International Trade Administration will significantly aid in providing the industry with the programs and services that will allow it to be successful. We’re excited to be able to utilize the grant and introduce meaningful new programs.”

For more information about MDCP, visit www.trade.gov/mdcp. For more information about SEMA’s international programs, visit www.sema.org/international.

SEMA Industry Indicators: Auto Sector Sees Strong Growth as U.S. Economy Continues Its Recovery

The U.S. economy continues to recover what was lost in the early months of the pandemic. Much of the pent-up demand from April and May has likely been satisfied, and now the economy settles into a period of smaller month-over-month growth as it works to regain what was lost in those early months.

The auto sector, one of the hardest hit early in the pandemic, has experienced one of the better recoveries so far. It has recovered 74% of the jobs lost during April and May, compared to just 47% for overall American manufacturing. New-vehicle sales are on track to reach just over 14 million units in 2020—18% below 2019 levels but 60% higher than in April.

Consumer confidence is down but remains higher than the lows seen during the recession from 2007–2009. The end of stimulus and pandemic unemployment payments are currently headwinds against that confidence, but consumers will gain more assurance and increase their spending as the virus situation improves.

Want more information on the trends affecting the specialty-equipment industry? Download the September 2020 “SEMA Industry Indicators” report—available for free at www.sema.org/research.

GM Announces Plan for ’22 Hummer EV Launch

A number of exciting new high-performance vehicles aimed at the enthusiast market are in the pipeline, including GM’s innovative electric GMC Hummer EV, recently scheduled for production as a ’22 model.

Enabled by a GM-designed three-motor e4WD system and advanced selectable driving modes, the ’22 GMC Hummer EV will be the first full-electric vehicle in GMC’s portfolio and is powered by GM’s new Ultium battery system. The battery cells will be produced as part of a joint venture with LG Chem at a new facility in Lordstown, Ohio.

Initial production begins in late 2021 at GM’s Factory Zero Detroit-Hamtramck Assembly Center—a nearly 40-year-old facility repurposed and retooled with a $2.2-billion investment devoted to electric vehicle production. Future production vehicles out of the factory will offer zero emissions.

At launch, the Hummer EV will be offered exclusively in an Edition 1 model, featuring a full range of off-road-driving technologies that will include an Extreme Off-Road Package. The truck is said to be able to produce 1,000 hp and offer a 350-mi. cruising range.

California Air Resources Board Issues Enforcement Advisory for Noncompliant Performance Aftermarket Parts

The California Air Resources Board (CARB) has issued an enforcement advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The advisory notes that:

• CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or that installs an illegal part on an emissions-controlled vehicle operated on a public highway.
• CARB has authority to enforce against individual vehicle owners who have violated the law by tampering with, modifying or installing illegal parts on public-highway vehicles.
• Penalties may range up to $37,500 per violation.
• CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public-highway vehicle, which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles.

For more information, visit www.semagarage.com.