By Juan Torres
More Than Words
SEMA regularly partners with media to help members succeed and the automotive aftermarket industry thrive. Just as the industry has changed through the years, so has the media landscape. Traditional media are now joined by online outlets, social-media channels and podcasts—many of which cover SEMA’s different events and services, resulting in an increase in the association’s audience reach. The following are some of the podcasts that have recently hosted SEMA guests and helped spread the word about SEMA’s initiatives.
“The Truck Show Podcast”
When the U.S. Environmental Protection Agency and the California Air Resources Board stepped up enforcement of clean-air laws, hosts Sean Holman and Jay Tilles interviewed SEMA Compliance Center Manager Peter Treydte about the laws and the changing regulatory landscape for emissions-related products.
“Talking About Cars”
Host Randy Kerdoon interviewed SEMA Vice President of Events Tom Gattuso about SEMA360 a couple of weeks before the start of the event. In addition to conducting business with more than 650 manufacturers, attendees of the online event could witness a live 24-hour build by Ryan Friedlinghaus, who also took part in the interview.
“The Muscle Car Place”
Rob Kibbe was among the first journalists to interview Dr. Jamie Meyer when he was hired to take the reins of Performance Racing Industry. Kibbe asked Meyer about his trajectory in the industry, including his time as marketing and program manager at General Motors and his plans as the new president of the largest racing organization.
Heard In The News
“We are elated to have the VP of Events for the SEMA Show, Tom Gattuso, join us on the premier episode of “The Aftermarket Insider Podcast.”—The Aftermarket Insider, via Facebook
“Kevin Oeste and Mike Clarke recap the amazingly huge SEMA Show 2019 in Las Vegas.”—V8 Radio Podcast, via Facebook
“#SEMA #Podcasts will be dropping soon. Get your ears ready!”—FuelCult, via Twitter
“Della Domingo, the director of public relations for SEMA, sat down with FenderBender and offered tips to those attending the 2019 event in Las Vegas.”—CollisionCast, via Twitter