By SEMA News Editors

The SEMA Businesswomen's Network (SBN) has named Frank Vasquez of KW Automotive North America Inc., as its newest allyship honoree.

Learn how Vasquez supports women in the industry and promotes the ally mindset in the SEMA News interview below. 

SEMA News: What do you do to support the ally mentality and women's empowerment?

Frank Vasquez: I try to understand the perspectives of others and empathize with their feelings about a task or situation. I try to provide clear communication so that I am willing to lend a helping hand or answer any questions, regardless of how big or small. Often, we forget how long we've been around certain areas, and while the answers may seem simple or obvious to me, it may not be something others have considered or fully understand. Breaking down that apprehension to talk through things or ask questions is a great way to empower someone to take things into their own hands and know you are there to fall back on if they hit a roadblock or need help.

SN: Why do you feel that being an ally is important? 

FV: It's important to share your experience and encourage others so they feel comfortable learning and asking questions. Looking back on mentors I've had, I realize how valuable their knowledge was that they shared with me and how much of a jumpstart it gave me by not having to directly learn on my own.

SN: What have you found to be the most important/valuable part of being an ally?

FV: I think the value in being an ally comes from letting others know they have a place to go when they need guidance or assistance. I believe that empowerment gives others a lot of confidence to get things done and builds a stronger working relationship within the team.  

SN: How long have you been in the industry?

FV: 18 years.

SN: What advice do you have for those who want to become an ally?

FV: You have a lot to share and learn from those around you every day. Capitalize on the opportunity to do so and it will not only enrich your life, but others as well.

SN: How does someone spread the ally mentality?

FV: This is a difficult question to answer because it certainly becomes a subconscious act. If you see others embodying characteristics that contradict the ally mentality, talk to them about it. By reacting with curiosity in a genuine way, you can understand their reasoning and educate them on how others may perceive or respond to their behavior. They may not understand that their position is intimidating or that they seem unapproachable but sharing those insights may help them understand and react or behave differently in a positive manner next time. Lead by example, treat everyone with kindness and respect.

Fill out an SBN Ally Spotlight form to highlight how you or a colleague is being an ally to women in the automotive specialty-equipment industry. Selected candidates are eligible to be featured on SBN's social media and in SEMA News.

By SEMA News Editors

Leading vehicle builders, motorsports champions and entertainment figures will connect with attendees at the 2026 SEMA Show, November 3–6 in Las Vegas, adding high-profile appearances and vehicle reveals to a week centered on new products, industry innovation and business connections. (Still need to register for the 2026 SEMA Show? Get started here).

Renowned builders Chip Foose and Dave Kindig; motorsports icons Richard Petty, Mario Andretti and Ivan "Ironman" Stewart; and entertainment figures Billy Gibbons, T-Pain and Gabriel "Fluffy" Iglesias are among the personalities scheduled to participate. 

Throughout the week, attendees can see these personalities at vehicle unveilings, autograph sessions, demonstrations and other exhibitor activities across the Show floor. 

"The SEMA Show brings together the people, products and ideas shaping automotive culture," said SEMA Vice President of Events Tom Gattuso. "These appearances highlight the broad reach and creativity of the aftermarket while inspiring the next generation of builders and innovators." 

Builders and Vehicle Debuts 

Chip Foose will join Coulson Autosports to unveil a '55 Chevrolet Bel Air rebuilt after the Eaton Fire nearly destroyed it. The vehicle will be featured at the TMI Products booth. Foose is also scheduled to appear with MagnaFlow. 

Dave Kindig and Kevin Schiele of Kindig-It Design will present the shop’s '68 Pontiac Bonneville at the Dynamat booth. At the same booth, Steve Strope of Pure Vision Design will unveil a 1967 Chevrolet Corvette, and Rick Dore of Rick Dore Kustoms will present a '36 Ford roadster. 

Additional debuts include TJ Hunt's Aston Martin Vantage GT3 project car and a custom '56 Ford F-100 from Jason Noel and Fat Fender Garage, both appearing with Meguiar's. Rodger Lee and Ironworks Speed & Custom will unveil a 1978 Mercedes-Benz SEL "Euromod" with SPAL USA, while Ringbrothers will debut a '65 Pontiac GTO convertible at the Gentex booth. 

Motorsports Legends and Racing Personalities 

The 2026 lineup includes personalities representing multiple generations and disciplines of motorsports. Their participation reflects the longstanding connection between competition, product development and innovation across the automotive aftermarket. 

Motorsports champion Mario Andretti, stock-car racing legend Richard Petty and off-road racing icon Ivan "Ironman" Stewart are scheduled to appear with MagnaFlow.  

Additional motorsports guests include NHRA drivers Clay Millican (with CRC Industries) and Cruz Pedregon (with Speed Dawg Shift Knobs and KICKER) and Formula Drift Pro racer Dan Burkett (with Henkel Corporation.  

Entertainment and Automotive Personalities 

The Show will also welcome entertainers, actors and media figures whose connections to cars extend beyond their professional careers. 

Billy Gibbons (with KICKER), guitarist and frontman for ZZ Top, is known for his collection of distinctive custom vehicles and longstanding involvement in automotive culture. Grammy Award-winning artist and drifting enthusiast T-Pain (with VP Racing Fuels) is also scheduled to appear. 

Comedian and Volkswagen enthusiast Gabriel "Fluffy" Iglesias will return to the Show as an exhibitor, giving attendees an opportunity to experience his connection to automotive culture firsthand. Automotive television host Courtney Hansen, known for "Overhaulin'," "Powerblock" and "Ride of Your Life with Courtney Hansen," is also scheduled to appear with Dynamat and California Car Duster. 

SEMA Hall of Famer Jay Leno will exhibit at the Show, where Jay Leno's Garage will host a Rumblebee activation. Automotive host Rutledge Wood will participate in a Toyota vehicle walkaround. 

The Show will also bring together familiar faces from the "Fast & Furious" franchise. Actor Sung Kang, known for portraying Han Lue, will appear with MagnaFlow, while Noel G., who portrayed Hector, and Luis Da Silva, known for his role as Diogo, will appear with RDMBUILDS. 

"Attendees come to the SEMA Show to discover new products, inspect standout builds and form  valuable business connections," said SEMA Trade Show Director Andy Tompkins. "These appearances add energy to that experience and connect attendees with people who influence automotive culture." 

Appearance dates, locations and participants are subject to change. Attendees and media should consult the official Events & Celebrity Appearances Schedule and the SEMA Show mobile app for the latest information.  

The SEMA Show is open to qualified industry professionals throughout the week and to the general public with paid admission on Friday, November 6. Registration and additional Show information are available at semashow.com. 

Election Day Reminder: The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information. 

About SEMA and the SEMA Show 

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides and two-wheel vehicles. 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

The SEMA Show, November 3-6 in Las Vegas, is where the specialty-equipment market comes together. This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors. 

Get ready for an unforgettable evening celebrating the people, companies and innovators driving the industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, the evening puts the spotlight on those making a lasting impact.

The evening is more than an awards ceremony. SEMA Industry Honors begins at 6:00 p.m. PT with a cocktail reception, giving guests the opportunity to connect with peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar. At 7:30 p.m. PT, attendees will take a seat as some of the industry's biggest names are recognized on stage.

Getting Your 2026 SEMA Industry Honors Wristbands: Pickup Begins Monday, Nov. 2

Wristbands are required for entry into the 2026 SEMA Industry Honors. Wristbands will be available for on-site pickup or purchase beginning Monday, November 2, at the Industry Honors Ticket Counter in the Las Vegas Convention Center (LVCC), located on the second floor of North Hall outside of Room N251. Pickup will be available daily from 8:00 a.m. to 5:00 p.m. through Wednesday, November 4.

Those unable to pick up their wristbands by Wednesday can visit the Fontainebleau Box Office beginning at 4:30 p.m. Thursday, the day of the event.

Seating sections will be assigned upon pickup on a first-come, first-served basis, so organizers recommend getting wristbands early. 

Additional tickets can be purchased in the Registration Resource Center.

2026 SEMA Industry Honors Schedule (All Times PST)

• 6:00 p.m.: Cocktail Reception – Mix and mingle with industry peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar.
• 7:30 p.m.: Awards Ceremony – Celebrate the brightest stars of the automotive aftermarket as industry leaders and innovators take the stage.

Getting to the 2026 SEMA Industry Honors

The SEMA Industry Honors will take place at the BleauLive Theater at Fontainebleau Las Vegas. The venue is within walking distance of the LVCC West Hall, the Westgate Las Vegas Resort & Casino and Resorts World Las Vegas. Rideshare services, including Uber and Lyft, are also options for reaching the venue.

The entrance to the multi-level BleauLive Theater is on the second level of the resort. It is accessible by walking through the casino and taking the escalators, adjacent to the food court, to the second floor. For more information, including parking, visit Fontainebleau's website at fontainebleaulasvegas.com/information/parking-travel/.

SEMA Industry Honors Dress Code

The dress code for the 2026 SEMA Industry Honors is cocktail attire.

Still Need Tickets?

Attendees who want to join the 2026 SEMA Industry Honors celebration can purchase tickets for $50 through the Registration Resource Center. Each ticket includes hors d'oeuvres and access to an open bar throughout the evening.

Questions? Visit the Industry Honors Ticket Counter at the LVCC, located outside of N251.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

The SEMA Show, November 3-6 in Las Vegas, is where the specialty-equipment market comes together. This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors. 

Get ready for an unforgettable evening celebrating the people, companies and innovators driving the industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, the evening puts the spotlight on those making a lasting impact.

The evening is more than an awards ceremony. SEMA Industry Honors begins at 6:00 p.m. PT with a cocktail reception, giving guests the opportunity to connect with peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar. At 7:30 p.m. PT, attendees will take a seat as some of the industry's biggest names are recognized on stage.

Getting Your 2026 SEMA Industry Honors Wristbands: Pickup Begins Monday, Nov. 2

Wristbands are required for entry into the 2026 SEMA Industry Honors. Wristbands will be available for on-site pickup or purchase beginning Monday, November 2, at the Industry Honors Ticket Counter in the Las Vegas Convention Center (LVCC), located on the second floor of North Hall outside of Room N251. Pickup will be available daily from 8:00 a.m. to 5:00 p.m. through Wednesday, November 4.

Those unable to pick up their wristbands by Wednesday can visit the Fontainebleau Box Office beginning at 4:30 p.m. Thursday, the day of the event.

Seating sections will be assigned upon pickup on a first-come, first-served basis, so organizers recommend getting wristbands early. 

Additional tickets can be purchased in the Registration Resource Center.

2026 SEMA Industry Honors Schedule (All Times PST)

• 6:00 p.m.: Cocktail Reception – Mix and mingle with industry peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar.
• 7:30 p.m.: Awards Ceremony – Celebrate the brightest stars of the automotive aftermarket as industry leaders and innovators take the stage.

Getting to the 2026 SEMA Industry Honors

The SEMA Industry Honors will take place at the BleauLive Theater at Fontainebleau Las Vegas. The venue is within walking distance of the LVCC West Hall, the Westgate Las Vegas Resort & Casino and Resorts World Las Vegas. Rideshare services, including Uber and Lyft, are also options for reaching the venue.

The entrance to the multi-level BleauLive Theater is on the second level of the resort. It is accessible by walking through the casino and taking the escalators, adjacent to the food court, to the second floor. For more information, including parking, visit Fontainebleau's website at fontainebleaulasvegas.com/information/parking-travel/.

SEMA Industry Honors Dress Code

The dress code for the 2026 SEMA Industry Honors is cocktail attire.

Still Need Tickets?

Attendees who want to join the 2026 SEMA Industry Honors celebration can purchase tickets for $50 through the Registration Resource Center. Each ticket includes hors d'oeuvres and access to an open bar throughout the evening.

Questions? Visit the Industry Honors Ticket Counter at the LVCC, located outside of N251.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By Ashley Reyes

There's still time to nominate deserving individuals for the SEMA Motorsports Parts Manufacturers Council (MPMC) Hall of Fame Award and Robert E. Petersen Media Award. As two of the most prestigious honors in aftermarket motorsports, these awards recognize the leaders, innovators and storytellers whose contributions have helped shape and advance the industry.

"The success of the motorsports industry relies on people who are willing to lead and give back because they are passionate about the industry and want to see it succeed," said MPMC Chair Brian Bohlander. "The MPMC Awards Program honors those whose contributions are making a significant impact, whether they are driving innovation and progress within a business or sharing that stories that inspire and connect our community."

There is still time to recognize an industry leader or storyteller whose dedication has made a lasting impact on motorsports. Submit your nomination for one of the following awards before the deadlines arrive. 

MPMC Hall of Fame Award

Presented at the PRI Show in Indianapolis, December 10-12, the Hall of Fame honors individuals who have made a lasting impact on motorsports parts manufacturing and/or the MPMC. Nominees should demonstrate unparalleled leadership and achievement, with a career spanning more than 10 years in the industry. Eligible nominees must be current or past employees of an MPMC member company and have made contributions to the growth and advancement of the motorsports parts market. 

Nomination Deadline: Monday, November 9 

Robert E. Petersen Media Award 

Presented at the MPMC Media Trade Conference in Orlando, Florida, in January 2027, the Robert E. Petersen Media Award honors a member of the media--whether in print, online or broadcast--who has made a significant contribution to the motorsports industry. Honorees must be active journalists whose published work positively supports the industry while showcasing their ongoing commitment to telling the stories that move motorsports forward.  

Nomination Deadline: Friday, December 11 

Why Your Nomination Matters 

By honoring their contributions, MPMC can highlight the great work being done by its members, inspire others to follow in their footsteps and celebrate the enthusiasm and passion that drives the motorsports community. 

Don't miss this chance to shine a light on a deserving member. Nominate here today or click below.

By SEMA News Editors

The 2026 SEMA Show officially starts next Monday, kicking off four full days of business, connection and innovation in Las Vegas with a day packed with special events, product and vehicle reveals, exciting announcements and more.

Like it does every year, the SEMA Show begins bright and early with the SEMA Show Kickoff Breakfast, which will not only celebrate the winners of the annual New Product Award competition and recipients of the Channel Partner and Manufacturer of the Year Awards, but also feature appearances from an exclusive fireside chat featuring Jay Leno and Harley-Davidson President and CEO Artie Starrs, setting the tone before Show doors officially open. 

Hosted in the Westgate Ballrooms, the Kickoff Breakfast doors open at 7:00 a.m. PST, with the program beginning at 7:20 a.m. PST, and concluding at 8:45 a.m. PST, just before the SEMA Show officially opens at 9:00 a.m. PST.

Between vehicle debuts, celebrity appearances, education sessions and more, there's plenty to see and do at the SEMA Show once the Show floor opens. For a full breakdown of the week's events, visit semashow.com/schedule-of-events.
 

Plan for These Must-See Moments: Vehicle Reveal Schedule

One of the highlights of any SEMA Show is the numerous builds unveiled on-site at the Show. This year is no different, with jaw-dropping builds, custom creations, OEM debuts and first-look vehicle unveilings all planned for SEMA week.

From high-horsepower performance machines to innovative conversions and one-of-a-kind custom projects, the vehicle reveals showcase the creativity, craftsmanship and engineering that define the SEMA Show experience. Attendees will be among the first to see the industry's most anticipated builds as they make their public debut on the world's biggest automotive stage.

Whether you're looking for the next trend, the latest inspiration or simply want to experience the excitement of a live reveal, vehicle unveilings deliver can't-miss moments throughout Show week. To help keep you on top of each new vehicle making its debut on the Show floor, SEMA has put together a full schedule of planned reveals.

Click here to see the full 2026 SEMA Show Vehicle Reveal schedule.
 

Don't Miss an Announcement: Press Conference Schedule

Along with vehicle builders and customizers, industry manufacturers, suppliers and service providers across the Show floor are also revealing new products, making exciting announcements and sharing ground-breaking innovations with the industry all week.

Attendees will have a front-row seat to the news, technologies and trends set to shape the future of the automotive aftermarket. From cutting-edge tools and performance products to groundbreaking vehicle builds and industry-first innovations, the press conferences offer an early look at the developments that will generate buzz long after the Show concludes.

Click here to see the full 2026 SEMA Show Press Conference Schedule.
 

Show Tools to Improve Your Experience

In addition to the tools above that can help you plan your Show, SEMA also offers a number of tools to help you navigate your week on site and maximize your time at the SEMA Show.

One of many valuable tools offered for 2026 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event. Download here.

Need to find an exhibitor? Check out the floorplan. Want tickets for special events or looking to register for an education session? Visit the Registration Resource Center. Have questions? Just ask our AI-powered chatbot, Bessie. Available 24/7, chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.
 

The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.

For information about the 2026 SEMA Show or to register, visit semashow.com.

By SEMA News Editors

The 2026 SEMA Show, November 3-6 in Las Vegas, is where the automotive specialty-equipment industry comes together to discover new products, build relationships and find opportunities for growth. It's also one of the best places to sharpen business skills, explore emerging trends and learn from experts who understand the challenges facing the industry. (Still need to register for the 2026 SEMA Show? Get started here).

With more than three dozen free SEMA Education sessions included with Show registration, plus specialized training and professional development from industry partners, attendees have plenty of opportunities to bring home more than new products and contacts. From improving shop profitability and strengthening marketing strategies to understanding regulatory changes and emerging vehicle technologies, the right session could spark an idea that makes a difference long after the Show ends.

The education schedule kicks off Tuesday, November 3, the first day of the 2026 SEMA Show in Las Vegas. Attendees can choose from sessions covering business strategy, sales and marketing, leadership, vehicle technology, industry trends and more.

Tuesday's 2026 SEMA Education Schedule

All SEMA Education sessions listed below are free with SEMA Show registration. Sessions are first-come, first-served, so arrive on time to secure a seat.

Tuesday, November 3 (all times PST)

• 11:00 a.m. | Legislative and Regulatory | N253 | Legislative and Regulatory Update for 2026 will cover the latest tax, legislative and regulatory changes affecting businesses and individual owners. Register here.
• 11:00 a.m. | Aftermarket Updates and Future Trends | N255 | Driving Smarter Decisions: Insights Into Today's Vehicle and Consumer Trends will explore the latest data on vehicle populations, ownership patterns and consumer behavior. Register here.
• 11:00 a.m. | Inside the Shop | N257 | The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA brings TORA Council members together to discuss business strategies and build practices for today's truck and off-road market. Register here.
• 11:00 a.m. | Small-Business Strategy | N259 | Full-Throttle Profits: How to Earn More Without Working More will show detailers, installers and aftermarket professionals how to improve pricing, sales, cash flow and repeat business. Register here.
• 1:00 p.m. | Sales and Marketing | N253 | Measuring What You Can't Click--Analytics for AI-Driven Discovery will examine how marketers can measure brand visibility and influence when customers encounter information through AI-generated search results instead of traditional website clicks. Register here.
• 1:00 p.m. | Talent Management | N255 | Talent Is the Constraint: How Aftermarket Companies Must Rethink Leadership, Engineering and Frontline Skills to Compete will explore strategies for developing talent and building teams capable of supporting modern vehicles and technologies. Register here.
• 1:00 p.m. | Small-Business Strategy | N259 | Five Ways to Make Your Small Business More Successful will offer practical strategies for improving visibility, strengthening teams, managing time and getting more value from customers. Register here.
• 3:00 p.m. | Sales and Marketing | N253 | The Art of Leveraging AI as a Competitive Advantage will explore practical applications for AI and small language models, including workflow integration, security and domain-specific uses. Register here.
• 3:00 p.m. | Legislative and Regulatory | N255 | Inside the Rulebook: EPA and CARB Compliance for the Modern Aftermarket will provide an update on emissions regulations, enforcement trends and compliance strategies. Register here.
• 3:00 p.m. | Emerging and Executive Leadership | N257 | SEMA Women's Leadership Symposium: Own the Room will provide practical tools for executive presence, leadership transitions and strategic influence. Register here.
• 3:00 p.m. | Inside the Shop | N259 | Hot-Rod Builders' Panel, Powered by HRIA will give attendees an opportunity to hear directly from leading hot-rod builders and shop owners. Register here.

SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Running November 3-6 in Upper South Hall, booth #31200, the Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.

More Education Opportunities From Industry Partners

SEMA Education is only part of the learning opportunities available during Show Week. Industry partners SCRS, I-CAR and the Tire Industry Association (TIA) are also bringing specialized programming to Las Vegas, covering collision-repair business operations, technical training, tire service, vehicle safety systems and more. Some partner sessions require separate registration or fees.

SCRS: Business and Technical Education for Collision Repairers

The Society of Collision Repair Specialists (SCRS) returns with its Repairer Driven Education (RDE) classroom program Tuesday, November 3, and Wednesday, November 4. The sessions address the business, technical and operational challenges facing modern collision-repair facilities, with topics including digital marketing, repair planning, training effectiveness, mechanical labor, estimator capacity, financial management, leadership and communication.

Attendees can also explore related topics in greater depth through sessions addressing mechanical repair opportunities and the business considerations involved in bringing additional repair capabilities in-house. The RDE Full Series Pass provides access to RDE classroom education, the IDEAS Collide Showcase, the OEM Collision Repair Technology Summit sessions and the Thursday night SCRS Sky Villa After-party.

Registration: Add SCRS education during SEMA Show registration or visit the Registration Resource Center and select "Add/View Education and Events."

I-CAR: Training for Today's Increasingly Complex Vehicles

I-CAR returns with technical education designed to help collision-repair professionals meet the demands of modern vehicles. Its 2026 lineup includes training in advanced driver assistance systems (ADAS) calibration and diagnostics, GMA/MIG welding, blueprinting and glue pull repair.

New courses include Introductions to Diagnostics and Scan Tools, Understanding the Blueprinting Process and Glue Pull Repair (GPR). Returning options include Requirements and Considerations for ADAS Calibration, GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features. Specially priced course bundles are also available, with attendees who complete both sessions in a bundle and pass the post-test eligible to receive two I-CAR course credits toward annual training.

Registration: Explore I-CAR education sessions and register through SEMA Show registration or the Registration Resource Center.

TIA: Tire Service, TPMS and ADAS

The Tire Industry Association (TIA) will present six educational sessions during the Show, covering tire service, tire-pressure monitoring systems (TPMS), commercial tire service, safety, government affairs and business management.

Tuesday's programming includes Truck Tires TPMS at 10: TPMS in Commercial Truck Tires, Tires at 10: Passenger and Light-Truck Tire Conditions Analysis and Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments. All six TIA sessions are free, giving tire and service professionals opportunities to learn from industry experts about issues affecting their businesses.

Registration and details: Visit TIA's Global Tire Expo 2026 page.

Plan to Attend Education Sessions and Start the Show Strong

The SEMA Show moves quickly, and a little planning can help attendees get more out of every day. Before heading to the Show floor, review the education schedule and identify sessions that align with current business priorities, whether that's increasing profitability, reaching new customers, building a stronger team or preparing for changes in vehicle technology and regulation.

Explore the complete 2026 SEMA Education schedule and create a plan during SEMA Show registration or through the Registration Resource Center after registering. Partner programs may have separate registration requirements and fees, as detailed on the full schedule.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Sponsored by Race Ramps

After their facility was destroyed by a blaze in October 2025, Race Ramps was forced to rebuild from the ground up. They emerged stronger, sharper and ready for action.

In the fall of last year, Race Ramps faced one of the greatest challenges in their history when a devastating fire took out their manufacturing facility in Escanaba, Michigan. The loss had a significant impact.

Although it was the end of a long chapter, it was not the closing of the book. The fire forced them to reforge every part of their business, and it quickly became apparent that there was one factor that could not, and would not, be affected: Their commitment to quality, innovation and the customers who have supported them every step of the way.

More than 20 years ago, Race Ramp pioneered the product category for lightweight solid foam ramps and was proud to set the standard with their award-winning automotive loading and service solutions.

The commitment to building products that customers trust wasn't extinguished by the fire; it became the foundation for the decisions that followed.

"The fire didn't consume us. It tempered us."

Much like steel, Race Ramps tempered under the intense heat of adversity and came out stronger and more determined than ever. They weren't simply replicating their old business; they were forging a better one.

Race Ramps took on the challenge of rebuilding from the ground up and asked themselves the question, "What can we improve?" The answer: modernizing their manufacturing operations and strategically relocating closer to their headquarters in Germantown, Wisconsin, for faster, more efficient shipping.

The new manufacturing process allowed them to invest in even higher quality materials and refine every step of production, all with the goal of delivering better performance, refined craftsmanship, and the durability that their customers have come to expect. They didn't want to merely come back. They wanted to continue being the leader that customers depend on for premium solid foam automotive solutions.

Today, Race Ramps remains committed to American manufacturing and thoughtful engineering. They continue to deliver quality products that make loading, lifting and working around vehicles safer and more efficient.

Most importantly, Race Ramps remains committed to the people who helped them get here. Their customers, dealers, partners and supporters stood with them through an incredibly difficult part of their story. Their encouragement gave the team another reason to keep moving forward and reminded them why the work matters.

Partnering With Mac's Custom Tie-Downs at the 2026 SEMA Show

Mac's Custom Tie-Downs is joining the Race Ramps booth this year at SEMA. A natural fit for auto customers looking for the best tie-down solutions for the vehicles they load and transport, Mac's has more than 30 years of experience in the automotive and powersports industry. In fact, many exhibitors have used Mac's straps in their booths at SEMA in previous years. Mac's Custom Tie-Dowms hand-sews straps for customers all over the United States and has the same pride in their workmanship that is visible in all Race Ramps products.

Come check out their products in action at 2026 SEMA Show

Experience the next chapter of Race Ramps firsthand at the 2026 SEMA Show! Visit them in Central Hall, Booth #20047, to see innovative products in action and discover how they are coming back stronger than ever to help you load, lift and protect the vehicles you love. The company can't wait to reconnect with the automotive community and show you what's ahead!

Built for professionals. Trusted by everyone.

By SEMA News Editors

The 2026 SEMA Show, November 3-6 at the Las Vegas Convention Center (LVCC) in Las Vegas, is nearly here. Before heading to the automotive aftermarket's premier industry event, attendees can use a variety of tools and resources to plan their schedules, find exhibitors, discover new products and prepare for arrival. (Still need to register for the 2026 SEMA Show? Get started here).

Download the Official 2026 SEMA Show Mobile App

The SEMA Show mobile app is a must-have for exhibitors and attendees looking to maximize their time at the Show. The app puts essential information at users' fingertips, including:

• Interactive floorplans and turn-by-turn directions: Find exhibitor booths and navigate the LVCC without GPS or a cellular signal.
• Exhibitor listings: Search companies by name, Show section or product category.
• Personalized schedules: Keep track of education sessions, networking events, vehicle reveals and other activities.
• New Products Showcase: Preview new products, review photos and details, and identify where products and their manufacturers are located.
• Show updates and transportation information: Access official SEMA Show social media accounts and information about getting to and from the LVCC.

Download the SEMA Show app.

SEMA Show Floorplan: Find Exhibitors and Booths

The SEMA Show website is the central hub for planning and navigating the event. Attendees can use the interactive floorplan to locate exhibitors and booth on the Show floor.

Registration Resource Center: Manage SEMA Show Itineraries

Registered attendees can use the Registration Resource Center to update contact information, print registration receipts, add a spouse's registration, register for education sessions and purchase tickets to special events. Attendees can also print a custom SEMA Show itinerary to organize their schedules.

Know Before You Go: SEMA Show Badge Pickup

Attendees can pick up their 2026 SEMA Show badges at the West Hall Express Registration or Lower South Hall Main Registration (on the East side of the building) of the LVCC.

What to bring and know before arriving:

• Bring a government-issued photo ID: A driver's license or passport is acceptable. Copies, photos and digital versions of IDs will not be accepted.
• Match your registration: The name on your ID must match the name on your badge. Attendees may only collect their own badges.
• Already received your badge by mail? If you lose your mailed badge, you can get it reprinted on-site for a fee. Standard attendee and buyer badges are $100.
• Not registered yet? On-site registration is available at the Main Registration area in the Lower South Hall of the LVCC. Lines may be lengthy, so online registration is encouraged. Attendees registering on-site must also bring qualification documentation and a government-issued photo ID.

For additional details, visit the 2026 SEMA Show Attendee FAQ.

Bessie: The 2026 SEMA Show AI Chatbot

Need help finding Show information? Bessie, the SEMA Show's AI-powered chatbot, is available 24/7 to answer frequently asked questions and help attendees access information throughout the event.

Connect with Bessie by texting 833-338-3101, using the SEMA Show mobile app, visiting SEMAShow.com or scanning a QR code located throughout the LVCC campus.

Before arriving at the 2026 SEMA Show, download the mobile app, review the interactive floorplan and save the Registration Resource Center for quick access to registration and itinerary tools.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.  

 By SEMA News Editors

With the 2026 SEMA Show approaching November 3-6 in Las Vegas, exhibitors are announcing new automotive products, vehicle builds, partnerships and other company news ahead of the event.

The SEMA Show Exhibitor Press Release portal brings these announcements together in one place, helping attendees, buyers and media discover the latest news before the Show.

Read the latest from 2026 SEMA Show exhibitors at semashow.com/press.

Latest 2026 SEMA Show Exhibitor News and Product Announcements

• ZIVENT Introduces Automotive Window Film Portfolio at SEMA Show 2026
• Ecoological Offers a Behind-the-Scenes Look at Its SEMA F-150 Build
• Stinger Showcases 70+ Vehicle-Specific HEXCORE Lighting Kits and Debuts HEXCORE COLOR at SEMA 2026
• AudioControl Expands EPIC and Altitude Speaker Lines with New Drivers and Big Subwoofers
• Autofiber Brings SKORP Hook-Handle Detailing Brushes to the 2026 SEMA Show
• Meet racing favorites and automotive personalities at the Edelbrock booth during the 2026 SEMA Show
• Fyresite to host Hot Rod Legend Art Himsl Pinstriping Demo and Autograph Session in His Last SEMA Appearance
• Classic Design Concepts Unveils Next Level Truck Gear Brand and Patented Impulse Truck Bed System at SEMA 2026 
• Roberlo to exhibit at SEMA Show Las Vegas together with Briolf’s coatings brands
• 3-Pc. Lug Off / Lug On Set Removes and Reinstalls Damaged Lug Nuts and Bolts

Visit the SEMA Show Exhibitor Press Release portal for additional product announcements, company news and updates as the 2026 SEMA Show approaches.

Exhibitors: Want to Announce Company News?

Exhibitors can submit press releases to the SEMA Show Online Media Center to share product launches, company announcements and other Show-related news with journalists and industry media.

Submit a press release at semashow.com/press-release.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.