By Ashley Reyes

Whether you are a veteran SEMA Show attendee or going for the first time, there is always something new to see and a lot to learn at the event.

Wheel and tire members are invited to a webinar, Thursday, October 21, at 12:00 p.m. (PDT) to join Greg Parker, prior SEMA Wheel and Tire Council (WTC) chairman and national account sales, marketing and product management director at WEGMANN; Heather Tausch of Mickey Thompson Tires; and Ryan Fuller of Standard Testing Labs as they share information and tips on what companies in the wheel and tire industry can do to prepare for a successful SEMA Show.

Parker has participated in the SEMA Show for 17 consecutive years as either a booth director, buyer or show participant. He will share his experience and knowledge to help members understand how to make the most out of their experience, from pre-Show prep to onsite activities at the Show. Parker, Tausch and Fuller will also share effective strategies for how to follow up and maintain relationships with new contacts weeks and months after the Show concludes on November 5.

Register here for Wheel and Tire Prep for SEMA Show.

By SEMA Editors

It’s been two years since the sights of the parade of custom vehicles from behind the walls of the trade-only SEMA Show; Formula DRIFT competitors narrowly missing the cement drift box barriers; flames shooting from the chrome headers of vintage dragsters; the smells of nitrous and burning rubber; and the sounds of squealing tires, high-revving engines, the cheering crowd and rocking bands.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas. This year the event will take place at the new LVCC West Hall parking lot.

Credentialed 2021 SEMA Show attendees can access the event for free with their badge. Enthusiasts can access the event by purchasing one of two ticket types—a previously offered SEMA General Admission Ticket or the all-new SEMA Friday Experience that gives the ticket holder Friday access to the SEMA Show and to SEMA Ignited.

SEMA Ignited General Admission Ticket

View hundreds of cars and trucks as they parade out of the Las Vegas Convention Center, drifting by Formula DRIFT, food, music and much more.

What You Get: Includes entry to SEMA Ignited, Friday, November 5, from 3:00 p.m.–10:00 p.m.

Price: $20 if purchased online or at the SEMA Ignited Ticket Office on Friday, November 5.

SEMA Friday Experience Ticket

For the first time ever, SEMA is offering a limited number of enthusiasts entry into the trade-only SEMA Show through the purchase of the SEMA Friday Experience ticket. The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.   

What You Get: Includes Friday entry into the SEMA Show from 9:00 a.m.–4:00 p.m. and SEMA Ignited from 3:00 p.m.–10:00 p.m. on Friday, November 5.

Important Restrictions: Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation. No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Tickets CANNOT be reproduced, transferred or resold. No day of purchases will be permitted.

Price: $60 if purchased by October 8, or $90 if purchased between October 9–November 4. No on-site ticket purchases will be permitted.

Purchase tickets now!

For more information, visit www.semaignited.com.

By SEMA Editors

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of new products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app.

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.SEMAShow.com/esm.

By SEMA Editors

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

By SEMA Editors

The 2021 SEMA Show is about four weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form
• October 8 – New Products Entry (Advance Rate)
• October 15 – Meeting/Function Space Reservation
• October 18 – Booth Catering Order Service (Centerplate)
• October 19 – Tents/Canopies—Full Circle Events
• October 21 – Hanging Sign/Banner Shipments to Advance Freeman Warehouse
• October 22 – Photography Order – Expo Ease
• October 22 – Plant and Floral Order – Expo Ease
• October 22 – Vehicle Detailing (Advance Rate) – Professional Detailers
• November 5 – Members Lounge Conference Room Reservation by 3:00 p.m.

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

By SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• JET Performance
• Kleinn Automotive Air Horns
• LEED Brakes
• McGard
• Outland Automotive
• Pop & Lock
• Racing Head Service
• Sinister Diesel
• Top Street Performance
• USA Standard Gear

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Product Manager
Derive Systems is hiring a product manager responsible for creating highly engaging, intuitive applications, building lasting relationships with customers, gathering their feedback and understanding opportunities for Derive’s Enthusiast product roadmap. This candidate will build features from existing ideas and bring new ideas to the product based on interaction with customers and prospects. A bachelor’s degree and more than five years of product-management experience in an Agile environment are required.

Product Specialist
ECS Tuning is hiring a product specialist responsible for the company’s catalog of products for BMW cars, including maintaining its existing product catalog; ideation, onboarding, and merchandising of new products and brands; and providing product support to customer-facing teams. Candidates should be college graduates and BMV enthusiasts.

Parts Specialist
Pelican Parts is hiring a parts specialist responsible for providing a great customer experience by assisting each customer with any part or vehicle questions they may have. The representative is also responsible for utilizing the tools provided to obtain sales and meet the department conversion rate goals. Candidates must be highly motivated candidate with experience in parts.

By Jason Catullo

The early registration discount for the 2021 SEMA Show ends Friday, October 8, after which, the price increases from $40 to $90 for all attendees. Domestic attendees can have their badges mailed if they register by October 8, otherwise badges can be picked up on-site if attendees register on October 9 or later.

The Las Vegas Convention Center’s (LVCC) halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the LVCC’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By Ashley Reyes

SEMA members and potential members will be able to get a personalize assessment of their business needs and discover the benefits that are most relevant to them, by visiting SEMA Member Central at the 2021 SEMA Show.

Located just outside of N251 on the second floor above the Grand Lobby, the SEMA team will be ready to answer questions and share details about the association’s exclusive market research, year-round education program, product development resources, data support and more.

“Meeting with members and potential members in person is always a treat for us,” said AJ Carney, SEMA director, membership. “Every business is unique and members have different needs. Connecting at the SEMA Show is the ideal time for us to better understand what a company’s needs are, then we can match them up with the benefits that are most relevant to them.”

SEMA Member Central will be open throughout the SEMA Show. In addition to meeting with the SEMA Membership Team to learn about the benefits and resources, exhibitors will be able to pick up their complimentary tickets to the SEMA Industry Awards Banquet.

By Ashley Reyes

For the first time since 2019, the automotive specialty-equipment industry will gather in person at the SEMA Show in Las Vegas. With strong exhibitor and buyer participation confirmed, the SEMA Show provides the SEMA Businesswomen’s Network (SBN) with the ideal opportunity to connect during the event, November 2–5.

SBN members and women in the industry are invited to attend the following SBN-sponsored activities and events throughout the week.

Mark your calendars for the following SBN events:

SEMA Businesswomen’s Network (SBN)-Sponsored Networking

Click here to RSVP in advance.

Gear-Up Girl Networking Event
Date/Time: Wednesday, November 3, 4:30 p.m.–5:30 p.m.
Location: Renaissance Pool Deck

Female automotive professionals will connect with female automotive students in this fun and dynamic Gear-Up-Girl event at the 2021 SEMA Show. Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today’s female youth.

SBN Reception
Date/Time: Wednesday, November 3, 5:30 p.m.–7:00 p.m.
Location: Renaissance Pool Deck

Join the SBN for an evening of celebration and networking. A highly anticipated event, this is the ideal opportunity to celebrate the strides women are making in the automotive aftermarket, connect with the select committee, and learn more about resources for members and getting involved in the SBN.

SEMA Education

Add these sessions to your Show Planner when registering for the SEMA Show.

Women Who Build, Powered by SBN
Date/Time: Tuesday, November 2, 11:15 a.m.–12:15 p.m.
Location: LVCC N259

Female builders are on the rise, inspiring the next generation of women to flex their trade skills and creativity in the garage. During this inspirational panel featuring some of the industry’s top women builders, you’ll hear about their journeys to success and what they see for the future of custom car building. Add this session to your Show planner when registering for the SEMA Show.

Women in Leadership, Powered by SBN
Date/Time: Wednesday, November 3, 1:00 p.m.–2:00 p.m.
Location: LVCC N258

A panel of successful CEOs will discuss the importance of actively developing the future leaders to your company's leadership team. This session will cover the unique perspectives these panelists bring to the table and how you can encourage the advancement of great leaders in your company and our industry. Add this session to your Show planner when registering for the SEMA Show.

Women Who Rule Racing, Powered by SBN
Date/Time: Thursday, November 4, 4:00 p.m.–5:00 p.m.
Location: LVCC N258

Following in the tracks laid by pioneers before them, these women in racing are breaking barriers and records. This session features some of the top names in racing today who just happen to be female. Don’t miss this inspiring conversation about the adversities these women faced to accomplish what they have and how they’re encouraging young women to step into the world of racing. Add this session to your Show planner when registering for the SEMA Show.

Attendees planning on attending the 2021 SEMA Show can see who’s exhibiting and where by visiting the updated floorplan. If you have not yet registered for the SEMA Show, visit www.SEMAShow.com/attendee to register.