Mon, 04/04/2011 - 10:10
ARMO Logo
Visit ARMO's website.

WHAT: ARMO New Products Showcase
WHEN: April 27–May 1, 2011
WHERE: Spring Carlisle, Carlisle, Pennsylvania

The registration deadline for the 2011 ARMO New Products Showcase is Friday, April 15. Have you registered your products?

Product registration is online and easier than ever. Just click “register now.” You can enter as many as four products on one form. No need to fill out a complete form for each product as in years past.

The ARMO New Products Showcase puts your product in front of the largest gathering of automotive-restoration enthusiasts in the country at Spring Carlisle, April 27–May 1. But the product exposure only begins there. Each product is professionally photographed while on display. The photograph will be posted in a gallery on the ARMO website on sema.org, and also shown in a looping video display in the ARMO booth at the 2011 SEMA Show in Las Vegas. Additionally, selected ARMO New Products photos and descriptions will run in the SEMA eNews and SEMA Member News section of SEMA News. For only the cost of shipping, your product effectively gets a full year’s worth of exposure, and this is only available to ARMO-member companies. Everything else is completely free of charge as an ARMO-member benefit.

But time is running out. Click on the link above, and take just a minute or two to secure space in the New Products tent at Spring Carlisle. If you have any questions, please contact Jim Skelly directly at 909/978-6690 or e-mail jimsk@sema.org at your earliest convenience.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees, and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


TORA Logo
Visit TORA's website.

What Can the TORA LRP Do for You?

Find out what some current industry leaders have to say about the importance of participating in the TORA Long-Range Planning (LRP) meeting, then book your room online at Detroit Metro Airport Marriott. The reservation page will already have the “SEMA” rate code imbedded. The LRP is Tuesday, May 10, and includes a tour of an F-150 truck plant in the morning and lunch at the hotel, followed by an afternoon of discussion, interaction and goal setting.

Here's what some past attendees had to say about the TORA LRP:

“Back in the 1990s I attended my first LRP meeting. Our industry was lacking in educational and training information for companies in all segments of the industry. I feel that today we’re miles ahead of where we were, all because I showed up to voice my opinion and the Select Committee took action based on what they heard at that meeting. They say a big part of life is just that…showing up. Anyone that wants to see our industry improve needs to do the same…show up!”
—Chris Ripper, ATC Truck Covers

“This is an outstanding opportunity to network with others who represent all facets of the light-truck industry. I found out that many of my associates were experiencing the same business opportunities as I was, and I also learned about some of the new products and programs that help drive business growth. I find it to be time very well spent!”
—George Lathouris, Keystone Automotive

“I went to an LRP meeting when I was not a member of the Select Committee and I believe that helped me later to get elected, as I got to know the other Committee members and learned more about TORA, how it works and what it provides to its members.”
—David Crockett, National Sales Manager RBP/Rolling Big Power

Shape the Future, Attend the TORA Long-Range Planning Session

The TORA Select Committee holds an annual Long-Range Planning meeting to determine the Committee’s focus for the coming year. The meeting is open to business owners and managers in our industry so they can voice their opinions regarding which issues the TORA leadership should be working on for the coming year. The LRP is a member's best chance to have the issues that concern their business brought into the spotlight so the Select Committee can work on what’s important to you—our members.

Mark your calendar, book your flights and make your reservations to attend this year’s TORA Long-Range Planning meeting on Tuesday, May 10, 2011. A complimentary tour of the Rouge F-150 Truck Plant is scheduled from 9:00 a.m.–11:00 a.m., while the formal planning session runs from 12:00 p.m.–5:00 p.m. at the Marriott Detroit Metro Airport hotel.

“SEMA set up a tour of the truck plant through the Henry Ford Museum,” said TORA chairman Kelly Kneifl of Truxedo. “The tour starts and ends at the museum, so we’ll shuttle from the Marriott over to the museum and back. Watching pickup trucks being assembled, networking during the tour and afterwards during lunch at the hotel, should really put everyone in the right frame of mind for an afternoon of goal setting and project planning.”

The host hotel and location of the planning session is:

Marriott Detroit Metro Airport Hotel
30559 Flynn Dr.
Romulus, MI 48174
734/729-7555

A low, low rate of $109 per night is offered to TORA attendees. Hotel reservations may be made online at Detroit Metro Airport Marriott. This link takes you directly to the hotel reservation page with the “SEMA” rate code already in place. You may also call the Marriott directly at 800/228-9290. Be sure to mention you are part of the “SEMA/TORA” meeting group to be included in the blocked group rate.

Located at the Detroit Metro airport (DTW), the Marriott offers complimentary airport shuttle and complimentary parking. The F-150 truck plant tour is complimentary from SEMA and the Henry Ford Museum, and TORA will provide lunch at the hotel after the tour. The entire day is available to any TORA member. Please RSVP to Gina Ledesma at ginal@sema.org, and indicate if you will attend the entire day or just the afternoon planning session (for shuttle and lunch head count). If you have any questions, contact Jim Skelly at SEMA at 909/978-6690 or jimsk@sema.org.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.


MPMC Logo
Visit MPMC's website.

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Angela Lee.



SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Angela Lee.

Mon, 04/04/2011 - 10:10
ARMO Logo
Visit ARMO's website.

WHAT: ARMO New Products Showcase
WHEN: April 27–May 1, 2011
WHERE: Spring Carlisle, Carlisle, Pennsylvania

The registration deadline for the 2011 ARMO New Products Showcase is Friday, April 15. Have you registered your products?

Product registration is online and easier than ever. Just click “register now.” You can enter as many as four products on one form. No need to fill out a complete form for each product as in years past.

The ARMO New Products Showcase puts your product in front of the largest gathering of automotive-restoration enthusiasts in the country at Spring Carlisle, April 27–May 1. But the product exposure only begins there. Each product is professionally photographed while on display. The photograph will be posted in a gallery on the ARMO website on sema.org, and also shown in a looping video display in the ARMO booth at the 2011 SEMA Show in Las Vegas. Additionally, selected ARMO New Products photos and descriptions will run in the SEMA eNews and SEMA Member News section of SEMA News. For only the cost of shipping, your product effectively gets a full year’s worth of exposure, and this is only available to ARMO-member companies. Everything else is completely free of charge as an ARMO-member benefit.

But time is running out. Click on the link above, and take just a minute or two to secure space in the New Products tent at Spring Carlisle. If you have any questions, please contact Jim Skelly directly at 909/978-6690 or e-mail jimsk@sema.org at your earliest convenience.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees, and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


TORA Logo
Visit TORA's website.

What Can the TORA LRP Do for You?

Find out what some current industry leaders have to say about the importance of participating in the TORA Long-Range Planning (LRP) meeting, then book your room online at Detroit Metro Airport Marriott. The reservation page will already have the “SEMA” rate code imbedded. The LRP is Tuesday, May 10, and includes a tour of an F-150 truck plant in the morning and lunch at the hotel, followed by an afternoon of discussion, interaction and goal setting.

Here's what some past attendees had to say about the TORA LRP:

“Back in the 1990s I attended my first LRP meeting. Our industry was lacking in educational and training information for companies in all segments of the industry. I feel that today we’re miles ahead of where we were, all because I showed up to voice my opinion and the Select Committee took action based on what they heard at that meeting. They say a big part of life is just that…showing up. Anyone that wants to see our industry improve needs to do the same…show up!”
—Chris Ripper, ATC Truck Covers

“This is an outstanding opportunity to network with others who represent all facets of the light-truck industry. I found out that many of my associates were experiencing the same business opportunities as I was, and I also learned about some of the new products and programs that help drive business growth. I find it to be time very well spent!”
—George Lathouris, Keystone Automotive

“I went to an LRP meeting when I was not a member of the Select Committee and I believe that helped me later to get elected, as I got to know the other Committee members and learned more about TORA, how it works and what it provides to its members.”
—David Crockett, National Sales Manager RBP/Rolling Big Power

Shape the Future, Attend the TORA Long-Range Planning Session

The TORA Select Committee holds an annual Long-Range Planning meeting to determine the Committee’s focus for the coming year. The meeting is open to business owners and managers in our industry so they can voice their opinions regarding which issues the TORA leadership should be working on for the coming year. The LRP is a member's best chance to have the issues that concern their business brought into the spotlight so the Select Committee can work on what’s important to you—our members.

Mark your calendar, book your flights and make your reservations to attend this year’s TORA Long-Range Planning meeting on Tuesday, May 10, 2011. A complimentary tour of the Rouge F-150 Truck Plant is scheduled from 9:00 a.m.–11:00 a.m., while the formal planning session runs from 12:00 p.m.–5:00 p.m. at the Marriott Detroit Metro Airport hotel.

“SEMA set up a tour of the truck plant through the Henry Ford Museum,” said TORA chairman Kelly Kneifl of Truxedo. “The tour starts and ends at the museum, so we’ll shuttle from the Marriott over to the museum and back. Watching pickup trucks being assembled, networking during the tour and afterwards during lunch at the hotel, should really put everyone in the right frame of mind for an afternoon of goal setting and project planning.”

The host hotel and location of the planning session is:

Marriott Detroit Metro Airport Hotel
30559 Flynn Dr.
Romulus, MI 48174
734/729-7555

A low, low rate of $109 per night is offered to TORA attendees. Hotel reservations may be made online at Detroit Metro Airport Marriott. This link takes you directly to the hotel reservation page with the “SEMA” rate code already in place. You may also call the Marriott directly at 800/228-9290. Be sure to mention you are part of the “SEMA/TORA” meeting group to be included in the blocked group rate.

Located at the Detroit Metro airport (DTW), the Marriott offers complimentary airport shuttle and complimentary parking. The F-150 truck plant tour is complimentary from SEMA and the Henry Ford Museum, and TORA will provide lunch at the hotel after the tour. The entire day is available to any TORA member. Please RSVP to Gina Ledesma at ginal@sema.org, and indicate if you will attend the entire day or just the afternoon planning session (for shuttle and lunch head count). If you have any questions, contact Jim Skelly at SEMA at 909/978-6690 or jimsk@sema.org.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.


MPMC Logo
Visit MPMC's website.

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Angela Lee.



SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Angela Lee.

Mon, 04/04/2011 - 10:10
ARMO Logo
Visit ARMO's website.

WHAT: ARMO New Products Showcase
WHEN: April 27–May 1, 2011
WHERE: Spring Carlisle, Carlisle, Pennsylvania

The registration deadline for the 2011 ARMO New Products Showcase is Friday, April 15. Have you registered your products?

Product registration is online and easier than ever. Just click “register now.” You can enter as many as four products on one form. No need to fill out a complete form for each product as in years past.

The ARMO New Products Showcase puts your product in front of the largest gathering of automotive-restoration enthusiasts in the country at Spring Carlisle, April 27–May 1. But the product exposure only begins there. Each product is professionally photographed while on display. The photograph will be posted in a gallery on the ARMO website on sema.org, and also shown in a looping video display in the ARMO booth at the 2011 SEMA Show in Las Vegas. Additionally, selected ARMO New Products photos and descriptions will run in the SEMA eNews and SEMA Member News section of SEMA News. For only the cost of shipping, your product effectively gets a full year’s worth of exposure, and this is only available to ARMO-member companies. Everything else is completely free of charge as an ARMO-member benefit.

But time is running out. Click on the link above, and take just a minute or two to secure space in the New Products tent at Spring Carlisle. If you have any questions, please contact Jim Skelly directly at 909/978-6690 or e-mail jimsk@sema.org at your earliest convenience.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees, and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


TORA Logo
Visit TORA's website.

What Can the TORA LRP Do for You?

Find out what some current industry leaders have to say about the importance of participating in the TORA Long-Range Planning (LRP) meeting, then book your room online at Detroit Metro Airport Marriott. The reservation page will already have the “SEMA” rate code imbedded. The LRP is Tuesday, May 10, and includes a tour of an F-150 truck plant in the morning and lunch at the hotel, followed by an afternoon of discussion, interaction and goal setting.

Here's what some past attendees had to say about the TORA LRP:

“Back in the 1990s I attended my first LRP meeting. Our industry was lacking in educational and training information for companies in all segments of the industry. I feel that today we’re miles ahead of where we were, all because I showed up to voice my opinion and the Select Committee took action based on what they heard at that meeting. They say a big part of life is just that…showing up. Anyone that wants to see our industry improve needs to do the same…show up!”
—Chris Ripper, ATC Truck Covers

“This is an outstanding opportunity to network with others who represent all facets of the light-truck industry. I found out that many of my associates were experiencing the same business opportunities as I was, and I also learned about some of the new products and programs that help drive business growth. I find it to be time very well spent!”
—George Lathouris, Keystone Automotive

“I went to an LRP meeting when I was not a member of the Select Committee and I believe that helped me later to get elected, as I got to know the other Committee members and learned more about TORA, how it works and what it provides to its members.”
—David Crockett, National Sales Manager RBP/Rolling Big Power

Shape the Future, Attend the TORA Long-Range Planning Session

The TORA Select Committee holds an annual Long-Range Planning meeting to determine the Committee’s focus for the coming year. The meeting is open to business owners and managers in our industry so they can voice their opinions regarding which issues the TORA leadership should be working on for the coming year. The LRP is a member's best chance to have the issues that concern their business brought into the spotlight so the Select Committee can work on what’s important to you—our members.

Mark your calendar, book your flights and make your reservations to attend this year’s TORA Long-Range Planning meeting on Tuesday, May 10, 2011. A complimentary tour of the Rouge F-150 Truck Plant is scheduled from 9:00 a.m.–11:00 a.m., while the formal planning session runs from 12:00 p.m.–5:00 p.m. at the Marriott Detroit Metro Airport hotel.

“SEMA set up a tour of the truck plant through the Henry Ford Museum,” said TORA chairman Kelly Kneifl of Truxedo. “The tour starts and ends at the museum, so we’ll shuttle from the Marriott over to the museum and back. Watching pickup trucks being assembled, networking during the tour and afterwards during lunch at the hotel, should really put everyone in the right frame of mind for an afternoon of goal setting and project planning.”

The host hotel and location of the planning session is:

Marriott Detroit Metro Airport Hotel
30559 Flynn Dr.
Romulus, MI 48174
734/729-7555

A low, low rate of $109 per night is offered to TORA attendees. Hotel reservations may be made online at Detroit Metro Airport Marriott. This link takes you directly to the hotel reservation page with the “SEMA” rate code already in place. You may also call the Marriott directly at 800/228-9290. Be sure to mention you are part of the “SEMA/TORA” meeting group to be included in the blocked group rate.

Located at the Detroit Metro airport (DTW), the Marriott offers complimentary airport shuttle and complimentary parking. The F-150 truck plant tour is complimentary from SEMA and the Henry Ford Museum, and TORA will provide lunch at the hotel after the tour. The entire day is available to any TORA member. Please RSVP to Gina Ledesma at ginal@sema.org, and indicate if you will attend the entire day or just the afternoon planning session (for shuttle and lunch head count). If you have any questions, contact Jim Skelly at SEMA at 909/978-6690 or jimsk@sema.org.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.


MPMC Logo
Visit MPMC's website.

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Angela Lee.



SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Angela Lee.

Mon, 04/04/2011 - 10:10
ARMO Logo
Visit ARMO's website.

WHAT: ARMO New Products Showcase
WHEN: April 27–May 1, 2011
WHERE: Spring Carlisle, Carlisle, Pennsylvania

The registration deadline for the 2011 ARMO New Products Showcase is Friday, April 15. Have you registered your products?

Product registration is online and easier than ever. Just click “register now.” You can enter as many as four products on one form. No need to fill out a complete form for each product as in years past.

The ARMO New Products Showcase puts your product in front of the largest gathering of automotive-restoration enthusiasts in the country at Spring Carlisle, April 27–May 1. But the product exposure only begins there. Each product is professionally photographed while on display. The photograph will be posted in a gallery on the ARMO website on sema.org, and also shown in a looping video display in the ARMO booth at the 2011 SEMA Show in Las Vegas. Additionally, selected ARMO New Products photos and descriptions will run in the SEMA eNews and SEMA Member News section of SEMA News. For only the cost of shipping, your product effectively gets a full year’s worth of exposure, and this is only available to ARMO-member companies. Everything else is completely free of charge as an ARMO-member benefit.

But time is running out. Click on the link above, and take just a minute or two to secure space in the New Products tent at Spring Carlisle. If you have any questions, please contact Jim Skelly directly at 909/978-6690 or e-mail jimsk@sema.org at your earliest convenience.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees, and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


TORA Logo
Visit TORA's website.

What Can the TORA LRP Do for You?

Find out what some current industry leaders have to say about the importance of participating in the TORA Long-Range Planning (LRP) meeting, then book your room online at Detroit Metro Airport Marriott. The reservation page will already have the “SEMA” rate code imbedded. The LRP is Tuesday, May 10, and includes a tour of an F-150 truck plant in the morning and lunch at the hotel, followed by an afternoon of discussion, interaction and goal setting.

Here's what some past attendees had to say about the TORA LRP:

“Back in the 1990s I attended my first LRP meeting. Our industry was lacking in educational and training information for companies in all segments of the industry. I feel that today we’re miles ahead of where we were, all because I showed up to voice my opinion and the Select Committee took action based on what they heard at that meeting. They say a big part of life is just that…showing up. Anyone that wants to see our industry improve needs to do the same…show up!”
—Chris Ripper, ATC Truck Covers

“This is an outstanding opportunity to network with others who represent all facets of the light-truck industry. I found out that many of my associates were experiencing the same business opportunities as I was, and I also learned about some of the new products and programs that help drive business growth. I find it to be time very well spent!”
—George Lathouris, Keystone Automotive

“I went to an LRP meeting when I was not a member of the Select Committee and I believe that helped me later to get elected, as I got to know the other Committee members and learned more about TORA, how it works and what it provides to its members.”
—David Crockett, National Sales Manager RBP/Rolling Big Power

Shape the Future, Attend the TORA Long-Range Planning Session

The TORA Select Committee holds an annual Long-Range Planning meeting to determine the Committee’s focus for the coming year. The meeting is open to business owners and managers in our industry so they can voice their opinions regarding which issues the TORA leadership should be working on for the coming year. The LRP is a member's best chance to have the issues that concern their business brought into the spotlight so the Select Committee can work on what’s important to you—our members.

Mark your calendar, book your flights and make your reservations to attend this year’s TORA Long-Range Planning meeting on Tuesday, May 10, 2011. A complimentary tour of the Rouge F-150 Truck Plant is scheduled from 9:00 a.m.–11:00 a.m., while the formal planning session runs from 12:00 p.m.–5:00 p.m. at the Marriott Detroit Metro Airport hotel.

“SEMA set up a tour of the truck plant through the Henry Ford Museum,” said TORA chairman Kelly Kneifl of Truxedo. “The tour starts and ends at the museum, so we’ll shuttle from the Marriott over to the museum and back. Watching pickup trucks being assembled, networking during the tour and afterwards during lunch at the hotel, should really put everyone in the right frame of mind for an afternoon of goal setting and project planning.”

The host hotel and location of the planning session is:

Marriott Detroit Metro Airport Hotel
30559 Flynn Dr.
Romulus, MI 48174
734/729-7555

A low, low rate of $109 per night is offered to TORA attendees. Hotel reservations may be made online at Detroit Metro Airport Marriott. This link takes you directly to the hotel reservation page with the “SEMA” rate code already in place. You may also call the Marriott directly at 800/228-9290. Be sure to mention you are part of the “SEMA/TORA” meeting group to be included in the blocked group rate.

Located at the Detroit Metro airport (DTW), the Marriott offers complimentary airport shuttle and complimentary parking. The F-150 truck plant tour is complimentary from SEMA and the Henry Ford Museum, and TORA will provide lunch at the hotel after the tour. The entire day is available to any TORA member. Please RSVP to Gina Ledesma at ginal@sema.org, and indicate if you will attend the entire day or just the afternoon planning session (for shuttle and lunch head count). If you have any questions, contact Jim Skelly at SEMA at 909/978-6690 or jimsk@sema.org.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.


MPMC Logo
Visit MPMC's website.

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Angela Lee.



SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Angela Lee.

Mon, 04/04/2011 - 10:10
ARMO Logo
Visit ARMO's website.

WHAT: ARMO New Products Showcase
WHEN: April 27–May 1, 2011
WHERE: Spring Carlisle, Carlisle, Pennsylvania

The registration deadline for the 2011 ARMO New Products Showcase is Friday, April 15. Have you registered your products?

Product registration is online and easier than ever. Just click “register now.” You can enter as many as four products on one form. No need to fill out a complete form for each product as in years past.

The ARMO New Products Showcase puts your product in front of the largest gathering of automotive-restoration enthusiasts in the country at Spring Carlisle, April 27–May 1. But the product exposure only begins there. Each product is professionally photographed while on display. The photograph will be posted in a gallery on the ARMO website on sema.org, and also shown in a looping video display in the ARMO booth at the 2011 SEMA Show in Las Vegas. Additionally, selected ARMO New Products photos and descriptions will run in the SEMA eNews and SEMA Member News section of SEMA News. For only the cost of shipping, your product effectively gets a full year’s worth of exposure, and this is only available to ARMO-member companies. Everything else is completely free of charge as an ARMO-member benefit.

But time is running out. Click on the link above, and take just a minute or two to secure space in the New Products tent at Spring Carlisle. If you have any questions, please contact Jim Skelly directly at 909/978-6690 or e-mail jimsk@sema.org at your earliest convenience.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees, and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


TORA Logo
Visit TORA's website.

What Can the TORA LRP Do for You?

Find out what some current industry leaders have to say about the importance of participating in the TORA Long-Range Planning (LRP) meeting, then book your room online at Detroit Metro Airport Marriott. The reservation page will already have the “SEMA” rate code imbedded. The LRP is Tuesday, May 10, and includes a tour of an F-150 truck plant in the morning and lunch at the hotel, followed by an afternoon of discussion, interaction and goal setting.

Here's what some past attendees had to say about the TORA LRP:

“Back in the 1990s I attended my first LRP meeting. Our industry was lacking in educational and training information for companies in all segments of the industry. I feel that today we’re miles ahead of where we were, all because I showed up to voice my opinion and the Select Committee took action based on what they heard at that meeting. They say a big part of life is just that…showing up. Anyone that wants to see our industry improve needs to do the same…show up!”
—Chris Ripper, ATC Truck Covers

“This is an outstanding opportunity to network with others who represent all facets of the light-truck industry. I found out that many of my associates were experiencing the same business opportunities as I was, and I also learned about some of the new products and programs that help drive business growth. I find it to be time very well spent!”
—George Lathouris, Keystone Automotive

“I went to an LRP meeting when I was not a member of the Select Committee and I believe that helped me later to get elected, as I got to know the other Committee members and learned more about TORA, how it works and what it provides to its members.”
—David Crockett, National Sales Manager RBP/Rolling Big Power

Shape the Future, Attend the TORA Long-Range Planning Session

The TORA Select Committee holds an annual Long-Range Planning meeting to determine the Committee’s focus for the coming year. The meeting is open to business owners and managers in our industry so they can voice their opinions regarding which issues the TORA leadership should be working on for the coming year. The LRP is a member's best chance to have the issues that concern their business brought into the spotlight so the Select Committee can work on what’s important to you—our members.

Mark your calendar, book your flights and make your reservations to attend this year’s TORA Long-Range Planning meeting on Tuesday, May 10, 2011. A complimentary tour of the Rouge F-150 Truck Plant is scheduled from 9:00 a.m.–11:00 a.m., while the formal planning session runs from 12:00 p.m.–5:00 p.m. at the Marriott Detroit Metro Airport hotel.

“SEMA set up a tour of the truck plant through the Henry Ford Museum,” said TORA chairman Kelly Kneifl of Truxedo. “The tour starts and ends at the museum, so we’ll shuttle from the Marriott over to the museum and back. Watching pickup trucks being assembled, networking during the tour and afterwards during lunch at the hotel, should really put everyone in the right frame of mind for an afternoon of goal setting and project planning.”

The host hotel and location of the planning session is:

Marriott Detroit Metro Airport Hotel
30559 Flynn Dr.
Romulus, MI 48174
734/729-7555

A low, low rate of $109 per night is offered to TORA attendees. Hotel reservations may be made online at Detroit Metro Airport Marriott. This link takes you directly to the hotel reservation page with the “SEMA” rate code already in place. You may also call the Marriott directly at 800/228-9290. Be sure to mention you are part of the “SEMA/TORA” meeting group to be included in the blocked group rate.

Located at the Detroit Metro airport (DTW), the Marriott offers complimentary airport shuttle and complimentary parking. The F-150 truck plant tour is complimentary from SEMA and the Henry Ford Museum, and TORA will provide lunch at the hotel after the tour. The entire day is available to any TORA member. Please RSVP to Gina Ledesma at ginal@sema.org, and indicate if you will attend the entire day or just the afternoon planning session (for shuttle and lunch head count). If you have any questions, contact Jim Skelly at SEMA at 909/978-6690 or jimsk@sema.org.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.


MPMC Logo
Visit MPMC's website.

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Angela Lee.



SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Angela Lee.

Mon, 04/04/2011 - 10:07
Fri, 04/01/2011 - 17:33

SEMA News—April 2011

The 2010 SEMA Show provided the collision repair industry with an expanded program that featured larger and more prominent floor space, targeted educational programs (such as the Society for Collision and Repair Specialists’ Repairer Driven Education—RDE—series) and close collaboration with groups (including the SCRS, ICAR and Collision Industry Conference—CIC).

The collision repair market flocked to Las Vegas and left with new ideas, an understanding of how they might profit from and work with the traditional accessory market, and inspiration into ideas that will help them better run their businesses. Several publications reported on the events and activities that took place to help the industry fully understand the opportunities.

Fender Bender

   

Automotive Body Repair News



This magazine reported on the SEMA Show and the developments of the Paint, Body & Equipment market from the moment the announcement was made that the section was expanding. Likewise, the magazine is already reporting on developments for the 2011 SEMA Show, with an article noting that the CIC voted to hold its annual meeting at the event. This decision by CIC, coupled with commitments from SCRS and ICAR to continue to produce industry education opportunities at the 2011 Show, will likely determine where much of the industry will choose to be this November.  
     

This Advanstar publication delved into the issues that matter most. While reporting on the 2010 SEMA Show, the RDE series, and the Paint, Body & Equipment section, the magazine noted that “one of the most significant events that took place in Las Vegas recently has great potential to shape the industry’s future.” The event that the writer was referring to was a CIC open meeting that took place on the first day of the Show. It was one of several activities that the CIC had planned for the week after collaborating with SEMA Show organizers to provide the market with valuable programs and ensure that their time was well spent.
       

Autobody News

   

The New Zealand Collision Repairer



News from the 2010 SEMA Show filled the pages of the December issue of Autobody News, with reports featuring the National Auto Body Council, CIC and SCRS. Several pages were dedicated solely to SCRS’ RDE educational program, with articles highlighting sessions that dealt with social media.
     

The collision repair industry throughout the world took notice of the 2010 SEMA Show, with The New Zealand Collision Repairer dedicating several pages to features about the event. Editor David Newton-Ross spent four full days at the event and noted, after visiting other floor sections, that there were a lot of interesting things to see. Covering the entire automotive specialty-equipment market, the SEMA Show helps attendees to discover related markets and potential businesses. 
       
Fri, 04/01/2011 - 14:09

SEMA News—April 2011

Writers and Editors Candid Feedback on the MPMC Media Trade Conference: What They Think and Why

By John Stewart

An unusually popular event, the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC), brings together writers and editors from all over the world with racing and high-performance parts manufacturers
Held at the Embassy Suites in El Segundo, California, the 14th annual 2011 MPMC Media Trade Conference brought together media from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings.
An unusually popular event, the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC), brings together writers and editors from all over the world with racing and high-performance parts manufacturers.

Those not familiar with the MTC event can think of it as “speed dating” between manufacturers and media. It’s designed to facilitate rapid exchange of information between the parties at hand.

One hundred manufacturers—all MPMC members—and hundreds of media attendees gather in the same hotel, and every 30 minutes, a bell rings to end the current meeting and start a new one. That leaves room for 14 meetings a day. The event runs for three days, meaning that as many as 42 meetings can take place for each manufacturer or media attendee, plus lunchtime networking.

Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings. Likewise, nowhere else can editors and writers gather so much technical and new product material in one place.

By interviewing media attendees, we uncovered an unexpected piece of information about the MPMC MTC: Everyone loves it.

Ken Freund, a freelancer who writes for a variety of outlets, attends the MTC
Ken Freund, a freelancer who writes for a variety of outlets, attends the MTC to get the latest info on parts that might be right for his audience and arrange test opportunities.
  Drew Hardin, editor of Muscle Car Review, finds value in the MPMC conference
Drew Hardin, editor of Muscle Car Review, finds value in the MPMC conference because he can get access to company principals who can green-light big editorial projects.
Manufacturers seem to love it because it’s an inexpensive, practical and highly productive way of bringing media attention to their newest products. Manufacturer attendance is limited to 100 businesses, and every year, there is a waiting list to get in.

For the manufacturers, it’s educational. The meetings tend to improve a manufacturer’s understanding of what media outlets are available, and which ones might be best suited for targeted marketing. Manufacturers find out which magazines may have shifted their editorial focus and which new media outlets have grown the most, and can also collect business cards to update their media mailing lists.

That exchange of information works for the media as well. “It really makes a difference to be able to discuss back and forth,” said Travis Noack, “what we’re trying to accomplish with the magazine—the directions we’re taking with content—compared to what their mission is as a company and the products that are in line with that.” Noack is editorial director for the Beckett Media titles Street Trucks, MuscleCar Power, Drag Racer and DRIVE! magazines.

Through their conversations, editors can quickly identify those products that their readership will be most excited about, which will help them sell more magazines and increase their audience. In essence, attending the MTC gives them a leg up on their competition.

Enhanced Editorial Access

That’s one reason why, as popular as the event may be with participating manufacturers, it seems to be even more popular with the media attendees.

All the writers and editors we talked to pointed to the fact that MTC meetings create one-on-one conversations between manufacturers and media that could not take place any other way.

“I’ve been a SEMA member since the mid-’70s,” said Dave Wallace, editor of the Source Interlink Media title Hot Rod Deluxe, “and for me, as a freelancer and a journalist, I think this is the best single member benefit I have ever gotten.”

The MTC is unique for the media because it provides quality time with key decision-makers.

“In the old days at SEMA—my first show was probably 1972 or 1973, I guess it was Anaheim then—in those days, when someone walked past my booth, I knew who they were,” Wallace said. “The SEMA Show is still a great thing, but we lost that one-on-one connection. There are so many demands on the exhibitors’ time; you can’t expect much more than a handshake, even if they’d like to talk product with you. They’re trying to do business.”

In short, the MTC—following closely on the heels of SEMA Show—has become a must-attend event for the media because it offers completely different benefits from the big show in Las Vegas.

“The networking opportunities are terrific,” Wallace noted. “You have the principals of the company right there. You can sit down with the people who actually design these products and have a technical discussion for 30 minutes—and an exclusive conversation.”

Noack echoed Wallace’s thoughts. “You don’t get the displays that we have at the SEMA Show, but what I like is the one-on-one personal time that is scheduled with each exhibitor,” Noack said. “We go because it’s a great opportunity to see 30–40 companies all in one place. We actually have scheduled time to sit down and find out what new products they are producing, what they’re excited about and why.”

To make the best schedule possible, media are asked to indicate which manufacturers they would prefer to see when they sign up. Meetings are assigned in advance. It’s a three-day event, but if attending all three days is not possible, SEMA staff try to make the best schedule for writers who can only commit one or two days. There is no registration fee for media, and lunch is free for all.

For Media, a Lot to Like

At the MTC, the freelancers have the same access, the same privilege, as the editors of major magazines
Meetings take place in the individual suites, which allows participating manufacturers to set up their products and offer catalogs, press releases, even snacks. Editors can easily gather up information and high-resolution images as they find out about the newest parts.
The MTC works because, especially for a freelancer, access is everything. Chief editors at major magazines may be able to reach key manufacturer principals on their own schedule, but freelancers have a much harder time getting inside a busy manufacturer’s organization.

“At the MTC, the freelancers have the same access, the same privilege, as the editors of major magazines,” Wallace pointed out. “Any other time, as a freelancer without an assignment, I don’t have a good reason to go bother a Ron Coleman or a Chris Alston, or any of the principals of these companies… In this situation, you have this incredible opportunity to ask questions and learn the technical stuff.

“At the end of the day, I am bursting with information,” Wallace continued. “It gives me story ideas so I can pick up the phone or e-mail different editors, and very often, they would come back with ‘why don’t you do the story?’ For a freelancer, who doesn’t even have to be a SEMA member, it’s an unbelievable opportunity.”

Being able to find time for freelance writers is an equal benefit to the manufacturers. Unlike a staff editor, a freelancer may be able to take a story idea and adapt it for publication in several outlets, using his or her contacts with multiple editors.

Ken Freund, another freelance writer who regularly contributes to three titles in the RV category and four titles in the motorcycle category, put it this way: “My hope is to get a scoop on some new products, to try to find out about stuff before anybody who I compete against—or at least, make sure I get it at the same time.”

Another veteran writer and editor, Drew Hardin, edits Muscle Car Review for Source Interlink Media, among other media outlets. He attended this year not so much for the new product information, but because it allowed him to set-up big project builds and get sign-off from the people who can make it happen.

“At Muscle Car Review, we’ve been talking about doing a comparison test between bias-ply and radial tires. And my meeting with the folks at Coker Tire made that happen,” Hardin explained. “We had not been able to solidify the plan or make progress, really, until I got into that room with those guys and had the conversations we needed to have. We talked about the parameters of the test, about how many pages we would need, the vehicle we were going to use—and everybody became comfortable enough with the concept to green-light it. And I don’t know if that would have happened with just phone calls and e-mails.”

    Rodder Senior Tech Editor Ron Ceridono; Flex-a-lite President Lisa Chissus; and Street Rodder Editorial Director Brian Brennan.
Lunchtime provides another chance to network. For both parties, it’s an opportunity to create a relationship-driven business communications channel that can last for years. Pictured here (from left) are Street Rodder Senior Tech Editor Ron Ceridono; Flex-a-lite President Lisa Chissus; and Street Rodder Editorial Director Brian Brennan
  Denis Snow and TMR Enterprises’ Trent Riddle compare notes on the morning session at lunch.
Some editors attend to cross-network and discuss story ideas. The conference is particularly valuable for freelancers, who can get story ideas and place them with media outlets, sometimes all in one day. Here, Off-Road Adventures’ Denis Snow and TMR Enterprises’ Trent Riddle compare notes on the morning session at lunch.
So it seems that there is a lot to like for media in attendance. That said, MTC event planners are always looking for ways to refine and improve the format of the event. Matching up the perfect manufacturer with the ideal media is not an easy task, but most attendees told us, most of the time, it works pretty well.

“We probably get about 80%–90% of the people we want to see on our schedule,” Noack told us. “This year I didn’t; I think it was probably a function of trying to jam everything into two days. So I came back on Thursday and popped in on a few people. I found I was able to get together with people at the bar for a drink, at lunch or for dinner to tighten up some of those loose ends.”

It’s worth noting that those media who sign up before the December deadline have the advantage when it comes to
getting meetings with the manufacturers they choose.

To facilitate last-minute changes, appointment grids are made available in a separate suite. The grids are kept up-to-the-minute by SEMA staff to allow media and manufacturers to compensate for late arrivals or unavoidable cancellations. Using these grids, SEMA staff tries to shift available media toward available manufacturers, and vice-versa, on the fly.

Planning for next year’s conference, which will be the 15th consecutive meeting, is already under way. Under consideration are such issues as how to involve new media bloggers or to what extent that would be appropriate. These ideas will be discussed on the council level during the months leading up to next year’s conferences. “We’re always looking for ways to improve the format,” said SEMA Council Director Jim Skelly, “but we really don’t want to change the core of the event.” Based on the feedback from media in attendance this year, we think everyone would agree.

Readers who would like more information about the MPMC Media Trade Conference may visit www.sema.org and pull down the “Events” tab.

Fri, 04/01/2011 - 12:10

SEMA News—April 2011

LEGISLATIVE AND TECHNICAL AFFAIRS

  Steve McDonald 
   
By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

Arizona Emissions Test Exemption:

     


Consumer Rebates Available for Installation of Running Boards

Many automakers provide consumer rebates to help seniors install running boards when purchasing a new vehicle. The rebates may range up to $1,000 or even $1,200 for certain vehicle models based on a doctor’s prescription and appropriate paperwork. Each manufacturer has its own program. The National Mobility Equipment Dealers Association (NMEDA) has compiled a list of participating manufacturers with links to the individual programs. For more information on what rebates are available, visit http://nmeda.org/how-to-buy/rebates.

 
         
         
         
A SEMA-supported bill has been introduced in Arizona to exempt all vehicles more than 25 years old, without condition, from the state’s mandatory biennial emissions inspection and maintenance program. Existing law in Arizona only exempts pre-’67 model year vehicles and those vehicles designated as “collectible,” which are used primarily for hobby activities, insured under a collector car insurance policy and whose owners have registered an additional vehicle for general transportation.

Arkansas Inoperable Vehicles:

SEMA is opposing Arkansas legislation that would allow cities to remove inoperable vehicles from private property if the vehicle is deemed a “nuisance” under a local ordinance. The bill provides no reasonable safeguards for legitimate automotive hobbyists that choose to work on inoperable collector vehicles on private property and establishes no provisions that would enable vehicles located out of public view to avoid being classified as abandoned.

Connecticut Emissions Inspections:

Legislation has been introduced in Connecticut to extend the emissions inspection exemption to vehicles five model years old or newer. Current law exempts vehicles that are four model years old or newer. The measure acknowledges that it is senseless to test newer vehicles, the results of which demonstrate no significant air quality benefits. The idea behind exempting any class of vehicles is to reduce costs while not losing appreciable emissions reductions. This strategy builds support for emissions inspection programs but also directs finite resources to where they will be most valuable in cleaning the air.

Iowa Antique Motor Vehicles:

    A SEMA-supported bill has been reintroduced in Iowa to allow ’64 or older motor vehicles to be registered as “limited-mileage” antique vehicles for an annual fee of $10 
     
A SEMA-supported bill has been reintroduced in Iowa to allow ’64 or older motor vehicles to be registered as “limited-mileage” antique vehicles for an annual fee of $10. Vehicle owners taking advantage of this registration class are permitted to drive these vehicles up to 2,500 miles annually. Currently, antique vehicles undergoing the registration process in Iowa for the first time are required to pay an annual $50 registration fee. The bill also allows the owner of a “limited mileage” antique vehicle to display authentic model-year registration plates that are registered with the department as the vehicle’s current and valid registration plates.

Maine Aftermarket Exhaust Systems:

In 2003, a version of SEMA-model legislation to create an enforceable motor-vehicle exhaust noise standard was signed into law in Maine. Prior to 2003, Maine deemed illegal all modifications that increased noise levels above that emitted by the vehicle’s original muffler. Under the SEMA model, an exhaust system modification is legal if it results in a sound level of 95 decibels or less as measured by the Society of Automotive Engineers (SAE) test standard J1169. Last year, the law was again amended to clarify the statutory language and to require the Department of Public Safety to convene a working group to study issues relating to all road noise, including noise created when an exhaust system is not properly installed or maintained or is altered. In its recommendations to the Joint Standing Committee on Transportation, the group indicated that recent efforts have resulted in reducing road noise and has urged that monitoring be undertaken as well as educational efforts by the stakeholders before any additional measures are considered to further restrict the installation of aftermarket exhaust systems.

Maryland Specially Constructed Vehicles:

    A version of SEMA-model legislation to create a vehicle titling and registration classification for specially constructed vehicles, including kits and replicas, has been introduced in Maryland.  
     
A version of SEMA-model legislation to create a vehicle titling and registration classification for specially constructed vehicles, including kits and replicas, has been introduced in Maryland. The bill defines a specially constructed vehicle as a vehicle that was constructed from any combination of new or used parts; was not originally constructed by a generally recognized vehicle manufacturer; and has not been materially altered. The measure allows for the use of non-original materials, exempts specially constructed vehicles from standard equipment requirements and emissions inspections and provides for special license plates for these vehicles.

New York “Gas Guzzlers”:

In another misguided attempt to reduce greenhouse gas emissions, legislation has been reintroduced in New York to establish a progressive purchase surcharge for some new motor vehicles based on state calculations of carbon emissions. Depending on the vehicle purchased, this surcharge could require owners to pay up to $2,500 more for the vehicle. Funds collected under the program would be used in part to fund discounts for hybrids and electric cars. If this effort is successful, the effects on a consumers’ ability to purchase the vehicle of choice, not to mention vehicle safety, would
be dramatic.

New York Historic Vehicles:

SEMA-supported legislation has been reintroduced in New York to provide that historical vehicle owners only pay a one-time registration fee of $100 upon initial registration. The reduced registration fee would be available to owners of historical vehicles owned and operated as an exhibition piece or collector’s item and used for club activities, exhibits, tours, parades, occasional transportation and similar uses. Under current New York law, a historical motor vehicle is either a vehicle manufactured more than 25 years ago or one which has unique characteristics and which is determined to be of historical, classic or exhibition value. The $100 one-time fee would replace the current annual fee of $28.75.

North Dakota Vehicle Modifications:

     
     
A bill has been introduced in North Dakota to prohibit the modification of any motor vehicle that alters the manufacturer’s original suspension, steering or brake system unless the state highway patrol issues an inspection certificate. Current law permits modification if the equipment meets “SEMA standards.” The bill adds that modifying equipment may also meet Federal Motor Vehicle Safety Standards (FMVSS). Among other things, the bill also would require fenders on all motor vehicles. In a letter to the committee, SEMA informed legislators that SEMA does not set standards. Further, the National Highway Traffic Safety Administration only issues FMVSS to regulate equipment that is required on all new motor vehicles. An aftermarket part may only be regulated if it takes a vehicle out-of-compliance with a required piece of safety equipment when installed.

Texas Street Rods/Customs:

SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles has been reintroduced in Texas. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The measure also allows for the use of non-original materials and creates a titling and registration criterion that assigns these vehicles the same model year designation as the production vehicle they most closely resemble.

Washington State Registration Fees:

       
       
       
       
       
SEMA-opposed legislation to require annual renewal fees for collector vehicle and horseless carriage license plates will not receive committee consideration this year. Under the bill, the initial $35 license plate fee for these vehicles would have remained and a new annual $30 renewal fee would have been added. Under Washington law, a collector vehicle is any motor vehicle that is more than 30 years old, while a horseless carriage is defined as a vehicle that is more than 40 years old.

Washington Inoperable Vehicles:

SEMA-model legislation has been reintroduced in Washington state to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents automobile collectors from pursuing their hobby. Junked, wrecked or inoperable vehicles, including parts cars, stored on private property would only require screening from public view if required by local law.

Washington Street Rods/Customs:

SEMA-model legislation to create a vehicle titling and registration classification for street rods and custom vehicles has been introduced in the Washington State Legislature. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Under the bill, kit cars and replica vehicles will be assigned a certificate of title bearing the same model-year designation as the production vehicle they most closely resemble. The measure also exempts street rods and customs from a range of standard equipment requirements (only that equipment required in the model year that the vehicle resembles) and emissions inspections.

West Virginia Exhaust Systems:

SEMA-model legislation that would allow vehicle hobbyists to install and use aftermarket modified exhaust systems that meet a 95-decibel limit under a fair and predictable test was introduced in West Virginia. Current state law only allows a muffler originally installed by the manufacturer or an equivalent. Among other things, the bill would remedy the enforcement policy currently used by police officers in which nearly all exhaust system modifications are considered illegal, even where noise levels are not excessive or unusual. Meanwhile, a bill to provide that the noise from a motor-vehicle exhaust system that has been deemed “disturbing or unreasonably loud” constitutes the crime of disturbing the peace has been reintroduced for consideration in West Virginia. Under the bill, violators could be fined up to $1,000 per occurrence, jailed for six months or both.

West Virginia Antique Motor Vehicles:

Identical bills in the West Virginia Legislature to provide owners of antique motor vehicles with a fair and equitable personal property tax assessment have been introduced. The bills seek to address recent unfair valuation practices which have negatively impacted many hobbyists. West Virginia law defines an “antique motor vehicle” to mean any motor vehicle which is more than 25 years old and owned solely as a collector’s item. Both measures provide that for the purposes of the property tax, the assessed value of an antique vehicle cannot exceed $200.

Federal Update

1099 Reporting Rule:

     
     
     
     
     
President Obama has called on Congress to eliminate the costly 1099 reporting requirement from the health care law. Removing the mandate is a top SEMA priority. The rule will require businesses to issue 1099 forms to all vendors from whom they buy more than $600 of goods or services in any year, beginning in 2012. Democrat and Republican leaders in both the House and Senate support the repeal effort. The only stumbling block to eliminating the provision is finding an offset to recoup lost revenues. The requirement was intended to prompt vendors receiving 1099 forms to declare and pay taxes on the income.

SEMA contends that it will fail to collect much under-reported income, but it will succeed in punishing small-business taxpayers that already comply with U.S. tax law.

Regulatory Review:

President Obama issued an Executive Order directing all federal agencies to review their regulations in an attempt to eliminate rules that hinder economic growth. In Congress, Rep. Darrell Issa (R-CA), the new Chairman of the House Oversight Committee, has asked the business community, trade groups and research organizations to identify federal regulations that are restraining the nation’s economic recovery. In the coming months, House leaders will schedule committee hearings to review various regulations. There have already been two actions in response to the Executive Order. OSHA has rescinded a proposed rule to require businesses to install soundproofing and make other workplace changes before relying on ear plugs to comply with noise standards. It also rescinded a proposal to require employers to record repetitive-motion injuries. 

Fri, 04/01/2011 - 11:43

SEMA News—April 2011

Gazing Into the Crystal Ball (With Some Educated Guesses)

    The base LS version comes with a 312hp V6, and the high-end SS is powered by a 426hp 6.2L V8
Perhaps the most obvious car on SEMA manufacturers’ radar screen is the ’11 Chevrolet Camaro. The base LS version comes with a 312hp V6, and the high-end SS is powered by a 426hp 6.2L V8 and is equipped with a host of add-ons, including Brembo brakes, leather trim, a heads-up display and built-in Bluetooth and USB ports. The Camaro won the SEMA Award in the car category at this year’s SEMA Show in Las Vegas, and by all indications, will continue to be the focus of considerable investment among specialty parts manufacturers.
     
     
Each year, a few vehicles dominate the automotive landscape. It stands to reason that the most popular vehicles among consumers and specialty-equipment manufacturers would also be among the most profitable for all SEMA members. To help sort the vehicular wheat from the chafe, we examined a series of forward-looking “SEMA Indicators” to see what they might suggest about the crop of cars and trucks that are likely to make the biggest sales impact in 2011.

Foremost among our fortune-telling tools is the SEMA Show itself. Those who attended last November may be aware that SEMA bestowed a series of awards on select vehicles at the 2010 event. The awards for Hottest Car, Hottest Truck and Hottest 4x4-SUV of the Show were actually selected by the exhibitors based on the number of each model displayed in the exhibit spaces. As SEMA President and CEO Chris Kersting put it: “A booth space is a ballot, and the models these exhibitors selected represent their votes.”

The 2010 SEMA Show featured more than 1,900 exhibiting companies, and the three awards were bestowed upon the Chevrolet Camaro, Ford F-Series and Jeep Wrangler. Those are three perennial all-stars for the specialty-equipment industry, and they have been at or near the top of their categories in sales for decades, in some cases. But, we also wanted to dig further into the list of SEMA Indicators to see if there might be other candidates that automotive retailers ought to be conscious of as the year progresses.

Technology Downloads

     
    Ford’s F-Series pickups were the best-selling vehicles in America for 24 consecutive years and the best-selling trucks for more than three decades.
The winner and still champion, Ford’s F-Series pickups were the best-selling vehicles in America for 24 consecutive years and the best-selling trucks for more than three decades. The perennial all-star not only ranked high in downloads from the SEMA Tech Transfer program and was the subject of the best-attended SEMA Measuring Session last year, but it also won the 2010 SEMA Award in the truck division. With so many units out there and so many variations on how a pickup can be customized, it’s a good bet that the F-Series will stay hot among manufacturers in 2WD, 4x4 and heavy-duty work-truck categories.
     
    The Jeep Wrangler is another perpetual favorite among enthusiasts as well as the general public, and it took the 2010 SEMA Award for being the most ubiquitous 4x4-SUV at the SEMA Show
The Jeep Wrangler is another perpetual favorite among enthusiasts as well as the general public, and it took the 2010 SEMA Award for being the most ubiquitous 4x4-SUV at the SEMA Show. The Wrangler can be ordered with either of two 4WD systems and heavy-duty axles. The 3.8L V6 may be mated to a six-speed manual or a four-speed automatic transmission. The Wrangler caters to enthusiasts who require off-road equipment, not to mention drivetrain upgrades, so it has been a strong source of parts sales in spite of dips in the economy.
     
    The Chevrolet Corvette—America’s Sports Car—has been an enthusiast favorite since the first one rolled off the assembly line in 1953.
The Chevrolet Corvette—America’s Sports Car—has been an enthusiast favorite since the first one rolled off the assembly line in 1953. The latest version has been the subject of numerous inquiries to SEMA’s Technology Transfer program. This factory hot rod has turned 190 mph on the track. It’s fitted standard with a 6.2L LS3 aluminum-block V8 and is a slick beast, with a drag coefficient of only .286. Corvette owners, while smaller in number than some cars, are typically enthusiastic about performance upgrades.
     
     
The SEMA Technology Transfer program is one of the most popular tools available to manufacturing companies. It allows members to request data, such as CAD files, from the SEMA website. The files can be processed directly into the manufacturers’ computers and production machinery, allowing them to eliminate reverse engineering and proceed directly to prototyping components and assemblies. Companies that utilize Tech Transfer shorten their design time, save thousands of dollars and get their products into the marketplace quicker. By counting the number of requests for each vehicle, we get a kind of poll about the way members plan to spend their R&D dollars. Oscar Muñoz, who administers the program, said that the association received 522 requests from 164 members during the final quarter of 2010.

“Without doubt, data for the Camaro, the Corvette and the Mustang were the most requested,” Muñoz said. “New engines are very popular, and the data being requested included cylinder blocks, the intake tract from the air intake to the cylinder heads, internal parts and engine accessory drives. We’ve seen requests from all of the supercharger companies for the engines and surrounding body panels in those three cars. At the moment, I would gauge musclecars and trucks—both light-duty and heavy-duty—among the vehicles of greatest interest to SEMA members.”

Muñoz said that there have also been a number of truly unique requests that may be indicative of vehicle trends. For instance, several producers of electric and hybrid vehicles have asked for files on complete frame and suspension assemblies as well as drivetrain parts for the ’10 Camaro, ’10 Corvette, ’10 Mustang, ’06 E-250, ’08 Focus and ’08 F-150.

Another SEMA Indicator comes from a program that is a companion piece to Tech Transfer. SEMA Measuring Sessions allow member companies to gain hands-on access to near-production prototype vehicles directly from participating automakers in order to collect surface data. These sessions are generally held at the automaker’s facilities and provide attendees with the opportunity to talk directly with original-equipment manufacturer (OEM) engineers.

SEMA holds about 20 Measuring Sessions each year. By looking at how many manufacturers send measuring teams, we get a sense of where industry interest is focused. According to Bill Wolf, SEMA’s senior director of OEM relations, the companies that attend Measuring Sessions tend to be manufacturers of wheels, suspensions, interior and body accessories, mobile electronics and performance powertrain parts.

“These companies are interested in time savings and engineering and design cost savings,” Wolf said. “They can spend more time with a vehicle at a Measuring Session than if they were to borrow it from a dealer. The sessions that were the most well attended were those for vehicles such as the Camaro, Mustang, Scion tC and Mazda2, along with Ford, Ram, Chevy/GMC trucks.”

The best attended of the most recent sessions were those for the ’10 Camaro in the musclecar category, ’11 Ford F-Series in the truck field, ’12 Ford Explorer in the SUV group, Honda CR-Z in the sporty-car class, and Chevrolet Cruze compact sedan. The best-attended gathering of all is no surprise—it was a two-day session in Dearborn, Michigan, that featured the new Ford F-Series.

The New Product Launch Data and Buyer Interest

Another relevant statistic comes from the SEMA Show New Products Showcase, where manufacturers highlight their newest products. By counting the relative frequency of brand-specific product launches, and looking at which categories were most clicked on, we can get a picture of R&D investments made in 2010, and what retailers will be selling in 2011 and beyond. It’s an inexact measurement because so many products are offered without mentioning any specific application, and it ignores entire categories such as street rods and restoration parts. Still, the results confirm the other indicators.

     
   
     

For example, there were at least 83 Ford Mustang-specific product offerings, and 76 product descriptions that mentioned the word “Camaro.” Jeep Wrangler was third with 31 applications. The fullsize pickups were all about the same in terms of new applications: the F-Series had 15 new products; Ram had 14; and a search for Chevy Silverado turned up 14 new products. The somewhat lower numbers for the pickups suggests there are many products that are generic, such as bed boxes, lights or winches. Other models that turned up frequently in product descriptions were Toyota FJ Cruiser, Nissan 370Z, BMW, Range Rover, Corvette, Subaru WRX and Honda Civic.

Another more exact insight comes from buyer card-swipe data, indicating which categories were of greatest interest to buyers at the Show. Among registered buyers at the 2010 Show, the top 10 hot categories were, in order: wheels; exterior accessories; suspension and steering; waxes and polish; engines and engine parts; brake systems; tires and tire accessories; exhaust systems; interior accessories; and lubricants. This represents a bit of a shift from 2009, when engines and engine parts were the number one category among buyers.

By combining the two observations, it seems clear that wheels, suspension components and engine parts for musclecars, Jeeps and pickups will be fertile ground for manufacturers and retailers in 2011.

 

Spy Shot Clicks

     
    www.coverking.com
     
     
New vehicles that are near release or are on the horizon also pique interest as SEMA Indicators. A feature called “Spy Photos” in the association’s SEMA eNews weekly electronic newsletter has developed a devoted following. Each week, Brenda Priddy and her band of surreptitious shooters capture a few unauthorized frames of test vehicles that the automakers have out on the roads but aren’t quick ready for the general public to see. Jason Catullo, the newsletter’s associate editor, said that five such shots created considerable spikes in viewership in the last year. Logically, these are the vehicles that specialty manufacturers find most interesting.

The Ford Taurus SHO tallied top interest, followed by the announcement that the Chevy Malibu would be receiving a turbocharger, an Australian version of the Ford Falcon, the Chevrolet Volt and the Acura TL.

“On a general note, our readers are most interested in domestic models,” Catullo said. “Ten domestic models that scored higher than average in the last year included the Chevrolet Camaro Z/28, an SRT8 development vehicle, the Jeep Grand Cherokee, the Cadillac CTS Wagon, the Ford F-150 Raptor, the Volt, the Australian Ford, the Malibu with Turbo and the Taurus SHO. Even though only four truck or SUV photos ran during the entire year, they all scored higher than average and were all domestic.”

     
    The Cruze is touted by Chevrolet as having the “spaciousness and amenities of a midsize car with the fuel economy of a compact
The Chevrolet Cruze led in Measuring Session attendance for its compact sedan class. The Cruze is touted by Chevrolet as having the “spaciousness and amenities of a midsize car with the fuel economy of a compact.” It’s powered by either a 1.4L Ecotec turbocharged engine or the standard 1.8L Ecotec and includes electronic stability control with rollover sensing and traction control.
     
    The Mustang GT is equipped with a 412hp 5.0L V8 engine and a six-speed manual transmission, while the base V6 delivers 305 hp and 31 mpg.
Tech Transfer data on the Mustang was also among the most requested, and the GT500 version ranked very high in auction searches on eBay. The Mustang GT is equipped with a 412hp 5.0L V8 engine and a six-speed manual transmission, while the base V6 delivers 305 hp and 31 mpg. There was a large number of customized Mustangs at the SEMA Show in 2010, and a significant factor in parts launches as seen in the New Products Showcase.
     
     
Our final specific-vehicle indicator comes from eBay. We asked the highly trafficked auction site to let us in on the top makes and models viewed in the past six months, and this time, the results were surprising. The top search topic was the high-zoot Maybach, with replicas and kits based on Porsches and Corvettes in second place. When we asked about views for domestic vehicles, eBay’s experts told us that the top five most-viewed vehicles were the Tesla Roadster, Shelby GT 500, Galatea kit car, Hummer line and various Cadillac models.

In a more general sense on the international front, Reuters reported in February that the global auto market was on an upswing. Of course, that was prior to the latest unrest in the Middle East and the resulting uncertainty in fuel prices, but it’s worth noting that the emerging markets were looking more positive and U.S. sales were stronger, both of which affect total global sales. Toyota, the world’s number-one auto manufacturer, raised its expectations based on stronger projections and cost-cutting measures, and Reuters said that Toyota was forecasting better-than-expected sales in Asia, Japan and Russia.

Reuters also reported that BMW unit sales rose 28% in January and expected to reach its target of selling more than 1.5 million units in 2011. Daimler, meanwhile, was aiming to sell the highest number of cars in the company’s history, with Mercedes-Benz sales rising 23.1% in January. And Audi posted a global sales increase of 22.6%, continuing to grow in both China and the United States. That tells us that the luxury side of the market is coming back, after a long dormant period.

Fuel Prices: The Wild Card

Another indicator that may trump the rest is the price of fuel. We’ve been seeing a steady climb over the past few months, and there is nothing in the near future that portends a shift back southward. In fact, the U.S. Energy Information Administration (EIA; U.S. Department of Energy) said in February—even before the revolutionary goings-on in the Middle East—that the average price of a barrel of crude oil would rise from about $93 in 2011 ($14 higher than the average in 2010) to $99 in the fourth quarter of 2012. That translates to $3.17 per gallon for regular-grade gas this year ($.39 higher than last year) and $3.29 per gallon in 2011 but about $.05 higher in the peak driving season of April through September. Things are so uncertain, however, that the EIA is hedging its bets with a further 25% probability prediction that prices could exceed $3.50 per gallon in the 2011 peak period and an 8%–10% probability that they could exceed $4 per gallon during the peak, with diesel prices rising even higher in each forecast.

If you believe fuel prices are going up, you might expect the sales of fullsize SUVs and pickups to go down. According to a National Automobile Dealers Association (NADA) used-car guide industry update in January, if fuel prices continue to increase, consumer demand may again shift toward smaller, more fuel-efficient vehicles, which could lead to a softening of prices for larger, more fuel-inefficient ones. “While it doesn’t appear that we’ll experience significant fuel-related shocks over the course of the next 12 months,” the NADA guide said, “the anticipated increases in the cost of fuel will most likely be enough to stifle the two-year explosion in prices enjoyed by certain truck segments.”

         

The Explorer comes with the very popular MyFord Touch driver-connect technology and SYNC integrated communications and entertainment system

The best-attended SEMA Measuring Session for an SUV in 2010 was the one held for the Ford Explorer. The Explorer comes with the very popular MyFord Touch driver-connect technology and SYNC integrated communications and entertainment system as well as stability and curve control technology, and it lays claim to best-in-class fuel economy, which could be an increasingly bigger deal as oil prices continue to escalate. The Explorer is likely to become a high-volume SUV, which could lead to significant demand for upgrades in 2012 and beyond.

 

The CR-Z two-passenger coupe is a gasoline-electric hybrid that pairs a 1.5L i-VTEC four-cylinder engine and a compact and lightweight Integrated Motor Assist system

The Honda CR-Z made our list of hottest vehicles for 2011 by virtue of leading the Measuring Session attendance in the sporty-car class. The CR-Z two-passenger coupe is a gasoline-electric hybrid that pairs a 1.5L i-VTEC four-cylinder engine and a compact and lightweight Integrated Motor Assist system. It’s available with a six-speed manual transmission or an automatic continuously variable automatic.

 

Super High Output (SHO) vehicle, which is powered by an EcoBoost twin-turbocharged engine that generates an estimated 365 hp at 5,500 rpm and 350 lb.-ft. of torque at 3,500 rpm

The Ford Taurus SHO tallied the greatest number of clicks in the popular “Spy Photos” SEMA eNews feature. The weekly electronic newsletter’s subscribers were obviously interested in the renewal of the Super High Output (SHO) vehicle, which is powered by an EcoBoost twin-turbocharged engine that generates an estimated 365 hp at 5,500 rpm and 350 lb.-ft. of torque at 3,500 rpm. Though it’s early in the year, the Taurus SHO has already won several awards, and as a high-performance car, it’s logical to predict popularity among enthusiasts who will customize.

         

The Tesla Roadster electric supercar was the most-viewed domestically produced vehicle on the eBay online auction site over a six-month period

The Tesla Roadster electric supercar was the most-viewed domestically produced vehicle on the eBay online auction site over a six-month period from September 2010 to February 2011. The Roadster is hand built and skinned in carbon fiber. Its electric powertrain, which produces zero emissions, propels the car to a top speed of 125 mph and accelerates to 60 mph from a standing start in 3.7 seconds. Its onboard charger can be plugged in to any 110- or 220-volt electrical outlet. Given time, it could be a player in the “driving green” segment of the aftermarket.

 

The Toyota Corolla/Matrix was the top-selling car in the United States during January 2011

Sheer popularity: The Toyota Corolla/Matrix was the top-selling car in the United States during January 2011, according to Automotive News. All models are equipped with the 1.8L DOHC four-cylinder engine, which can be ordered with a five-speed manual transmission or a four-speed automatic. Corollas are also equipped with an electronic stability control system and traction control. The Corolla shares platform components with the more enthusiast-oriented Matrix; between the two, specialty parts manufacturers can expect a high-volume market.

 

Although the ’10 F-Series pickups seemed to generate the most interest, Chevy Silverado/GMC Sierra and Ram pickups are high-volume opportunities with higher-than-average rates of adaptation using specialty equipment

Pickups, perhaps the ultimate generic automotive commodity, will continue to be ripe for lowering, lifting and outfitting for towing. Although the ’10 F-Series pickups seemed to generate the most interest, Chevy Silverado/GMC Sierra and Ram pickups are high-volume opportunities with higher-than-average rates of adaptation using specialty equipment. Approximately equal numbers of new products were launched in 2010 for each of the three models.