By SEMA News Editors
Your next big business idea or technical insight could be just one SEMA Education session away.
SEMA Education returns to the 2026 SEMA Show, November 3-6 in Las Vegas, with dozens of expert-led sessions, most included with a SEMA Show registration.
The full education schedule is now available at semashow.com/education-schedule, where attendees can browse sessions and explore SEMA Education tracks. Showgoers can also learn more about partner programs from SCRS, I-CAR and TIA.
Reserving a spot in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering is highly encouraged. Keep in mind that some partner sessions require separate registration or fees, which are noted on the schedule.
SEMA Education: Built Around the Topics That Matter
SEMA Education offers sessions designed for every stage of an automotive aftermarket professional's career across eight education tracks:
- Sales and Marketing (12 sessions): Discover new ways to connect with customers, strengthen your brand and grow your business through proven marketing and sales strategies, including topics featuring AI.
- Small-Business Strategy (8 sessions): Practical advice for owners and managers looking to improve operations, increase profitability and prepare for the future.
- Emerging and Executive Leadership (5 sessions): Develop leadership skills, strengthen communication and prepare yourself or your team for greater responsibility, including sessions presented by Dale Carnegie.
- Vehicle Technology (5 sessions): Stay current on rapidly evolving vehicle systems, aftermarket technologies and technical developments affecting the industry, including advanced fuels, AI-related tools, ADAS and more.
- Aftermarket Updates and Future Trends (3 sessions): Get a clearer picture of where the industry is headed through market insights, research and trend analysis, including the SEMA State of the Industry.
- Legislative and Regulatory (3 sessions): Learn about policy changes, emissions regulations and other government actions that could impact your business, including EPA & CARB compliance, ADAS certification and more.
- Inside the Shop (3 sessions): Hear from experienced builders, technicians and shop leaders tackling the real-world challenges businesses face every day, including sessions powered by SEMA's Councils & Networks.
- Talent Management (3 sessions): These sessions focus on recruiting, developing and retaining the workforce your small business needs to succeed.
Learn From Industry Partners: SCRS, I-CAR and TIA
Collision repair professionals can explore specialized sessions presented by SCRS and I-CAR, covering technical training, repair procedures, emerging vehicle technologies and other topics relevant to today's repair environment.
For tire dealers, installers and service professionals, TIA will once again offer education focused on technical knowledge, business practices and issues affecting the tire industry.
More information about partner programs, individual sessions and registration requirements is available at semashow.com/education-schedule.
Build Your SEMA Education Schedule Before You Arrive
Experienced attendees build their education schedule before arriving in Las Vegas. Setting aside even a few one-hour sessions can help bring new ideas like improving shop operations, preparing for regulatory changes, finding new ways to market business or developing the next generation of leaders.
Review the complete 2026 SEMA Education schedule, reserve your sessions and start planning your week today at semashow.com/education-schedule.
Attendees are encouraged to reserve their seats in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering. Some partner sessions require separate registration or fees, which are noted in the schedule.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
