Business Tools

SEMA Virtual Education: February Calendar Filled With Interactive Sessions, Hot Topics

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By Ashley Reyes

SEMA EducationSEMA Virtual Education continues to provide new live, simu-live, and debut webinars that feature leading experts talking about the industry’s most current topics and trends.

New sessions for February are listed below, with more sessions to be announced throughout the year. The program also includes a comprehensive library of on-demand sessions that members are invited to access anytime, anywhere at www.sema.org/virtual-education.

Tuesday, February 9, 2021 – How to Protect Your Brand’s Online Reputation

Track: Marketing & Sales

Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. How should businesses respond when they receive negative feedback? How can you create a process for acquiring more positive reviews? All this and more will be answered in this session.

Register here.

Tuesday, February 9, 2021 – Facebook Live Chat with Kathryn Reinhardt

Track: Industry Talks

Tune into a Facebook Live Chat with Kathryn Reinhart, SEMA Board of Directors and Senior Marketing Manager at 4 Wheel Parts. Named SEMA Person of the Year in 2015 for her dedication and accomplishments in the industry, Reinhardt will share details about her start in the industry, inspirational stories about women she met along the way, and give advice on knowing what you want and how to ask for it.

Location: SBN Facebook page

Wednesday, February 10, 2021 – Replica Car Program Finalized: Everything You Need to Know

Track: Legislative & Regulatory

The National Highway Traffic Safety Administration (NHTSA) has completed a rule that will allow low volume vehicle manufacturers to produce and sell replica cars—vehicles that appear to be at least 25 years old. Join a panel of industry experts as they provide an overview of the new program and practical considerations if selling replica cars, engine packages, or vehicle parts.

Register here.

Wednesday, February 10, 2021 – Facebook Live Chat with Lindsay Hubley

Track: Industry Talks

Hear from Lodestone Events’ managing partner Lindsay Hubley as she talks about challenges in the events industry during Covid-19 and what her company has planned for 2021. Lodestar Events is an event production company that specializes in event planning & logistics, marketing & communications, and sponsorship & exhibitor sales, and oversees the world’s premier overland and adventure travel event, Overland Expo.

Location: YEN Facebook page

Thursday, February 11, 2021 – Empower and Boost Morale With Limited Resources   

Series: Team Management Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Giving a raise or a promotion is a great way to motivate employees, but what can managers do when budgets are tight and promotions are not an option?  This session will provide managers and supervisors with simple strategies and ideas that will boost a team’s morale, particularly with limited resources. This webinar includes an interactive breakout session that will allow participants to work on a practical action plan that they can implement immediately.

Register here.

Tuesday, February 16, 2021 – Classic Cars, Modern Markets  

Series: SEMA Industry Insight Series

Track: Trends & Research

Classic cars and trucks represent a $890 million market. Find out how you may be able to capitalize on this market by learning about new research that shows what types of parts are bought for classic vehicles, what the vehicles are primarily used for and the behaviors of the vehicle owners. Presented by SEMA Market Research, the information represents new data and findings that will help you better understand the opportunities available.

Register here.

February 17, 2021 – Shop & Financial Management: Stocking Strategies

Series: Wheel and Tire Industry Insights, powered by WTC

Track: Industry Segments, powered by SEMA Councils and Networks

With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging. As consumer driving habits evolve and ecommerce continues to impact purchasing behavior, businesses must evaluate their inventory strategies and supply chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving.

Register here.

Tuesday, February 23, 2021 – Résumé Do’s and Don’ts   

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Résumés typically provide the first impression of your qualifications to a prospective employer. With so many people looking for jobs, it’s important to know how to make your resume stand out. Learn the do’s and don’ts of creating a stand-out résumé—including what to focus on, items to highlight and what to leave out during the interview to make sure you get that call back.

Register here.

Wednesday, February 24, 2021 – The Customer Journey: From Digital Onlooker to Repeat Buyer

Track: Marketing & Sales

Today’s customer journey is an ongoing blend of online and offline interactions. In this one-of-a-kind session, you’ll receive practical strategies on how to seamlessly navigate the entire sales process and walk away knowing how to attract customers through a 5-Star digital experience that matches the experience offered in your brick-and-mortar location.

Register here.

Thursday, February 25, 2021 – How To Take Your Digital Marketing to the Next Level    

Track: Marketing & Sales

Geared toward automotive professionals who have some experience in digital marketing and are looking to scale up their efforts and learn new strategies, this two-hour workshop will include group exercises and leave participants with specific tangible strategies that can be applied to their businesses immediately. Attendees will walk away with new businesses tactics to improve SEO, reach more customers and increase sales.

Register here.

Friday, February 26, 2021 – New Policy on Tampering and Defeat Devices Explained

Track: Legislative & Regulatory

Released in December, the U.S. Environmental Protection Agency’s new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices. SEMA members are invited to join a webinar as industry experts and an EPA representative provide an overview of the new Policy, and cover key issues on testing and policy benefits.

Register here.