By Ashley Reyes
Ken Johnson of MuscleKingz shares best practices for enhancing social media and brand presence during the most recently released video from the 2019 SEMA Show STAGE. In addition to his marketing career with Lucas Oil, Johnson is credited with amassing more than 1 million followers on various social media pages.
In this interview, Johnson offers advice for producing content that will engage an audience, shares insight on how to monetize social media channels and discusses the importance of utilizing your brand to tell a story.
“You have to provide good content. You can’t put out content that’s 50% off,” said Johnson. “You have to put stuff on there that people will appreciate and you have to spend the money on great media. Hire the great media guys to take good photos and shoot great videos so you can place on your guy’s page.”
Check out Johnson’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.