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Movers & Shakers: Royal Purple's Show It Off at SEMA Winner; S. Kellie Colf to Lead National Sales for SpeedDirect

Compiled by SEMA Editors

Royal Purple selected Frank Daniels’ ’10 Chevrolet Camaro as the winner of its 2014 Show it Off at SEMA contest. Photo Credit: Super Chevy/Rod Short

Royal Purple Selects 2010 Camaro as its 2014 Show It Off at SEMA Winner

Royal Purple announced that Frank Daniels’ custom ’10 Chevrolet Camaro is the grand-prize winner of the its Show It Off at SEMA contest. As this year’s winner, Daniels’ Camaro will be sponsored by Royal Purple as a feature vehicle on display at the 2014 SEMA Show, November 4–7, Las Vegas.

The Royal Purple Show It Off at SEMA contest was hosted online on Royal Purple’s Facebook fan page throughout July and August. Vehicle owners submitted a photo of their vehicle for the opportunity to display it as a feature vehicle at the SEMA Show. The top-five finalists who received the most votes, from more than 30 entries, were chosen by Royal Purple, with the grand-prize winner selected by an expert panel of five judges.

As part of the grand prize, Royal Purple will handle all SEMA feature vehicle fees and show registration for Daniels. He will also receive two SEMA Show credentials, five nights of hotel accommodations in Las Vegas, a variety of Royal Purple apparel to wear, and a seat at Royal Purple’s VIP dinner in Las Vegas.

S. Kellie Colf


SpeedDirect Announces S. Kellie Colf as National Sales & Marketing Manager

SpeedDirect has announced the addition of S. Kellie Colf as national sales and marketing manager. Colf brings with her 14 years of professional sales and management experience in the wholesale and retail aftermarket. Her background includes positions as corporate sales development manager at Stainless Steel Brakes, market development manager at EATON Detroit Spring, president of Colf Creative Resources and service on several SEMA Select Committees. Colf was awarded the SEMA Businesswomen’s Network Woman of the Year Award in 2010.

Gumout Performance Additives Launches New Website

Gumout Performance Additives has announced the complete redesign of The new website was constructed to align with the brand’s science-focused message and optimized for a consumer-friendly experience. The site includes extensive information with key features to explore, including in-depth science pages that explain how fuel additives work and show the science behind Gumout, a new easy-to-understand product guide, new videos demonstrating the science of fuel additives, completely redesigned product pages focused on the science and benefits, and a motorsports page with videos from The Gumout Gang.

MAHLE Service Solutions Announces Expanded Distribution for West Coast and Canadian Customers

According to Jon Douglas, general manager, MAHLE Aftermarket Inc., the new satellite warehouse in Bell, California, enables the company to quickly fulfill orders to West Coast customers. With the new California facility, MAHLE Aftermarket, Service Solutions can now ship orders up until 6:00 p.m. (EST) to anywhere in the country. Douglas says the new facility in Canada is another positive development for the company. Formerly the RTI Division of MAHLE Aftermarket, the division is now MAHLE Aftermarket, Service Solutions.

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