People Places & Racing News

SEMA Council & Committee News

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)




Visit ARMO's website.

ARMO Presents Awards at “New” Reception

The ARMO SEMA Show reception task force made good on its promise to deliver a revised venue and format for this year’s ARMO Industry Awards Reception at the SEMA Show. Attendees entered a much larger space than in previous years, with Bret Voelkel’s “48-Hour Camaro” on display to greet them and add atmosphere.

“We really wanted to emphasize networking for this reception, since our members tell us that is their No. 1 desired ARMO-member benefit,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “SEMA and the Hilton came through with additional space, Jason Tolleson did a fantastic job condensing our program, John Menzler secured Brett’s car for the affair, and it all came together for a very enjoyable evening.”

The 2011 ARMO Chairman’s Award was presented to Steve McDonald and the SEMA Legislative and Government Affairs office for their tireless efforts on behalf of the restoration market. In addition to keeping watch over scrappage and titling issues, Car Collector Appreciation Day is regarded as an unprecedented milestone for car enthusiasts everywhere.

The 2011 ARMO Business of the Year was awarded to Steele Rubber Products. This award is highly coveted by restoration companies because it is voted on by the general ARMO membership.

Special Thanks to our Sponsors!

Platinum Sponsors:
Auto Custom Carpets
PUI Interiors
Hemmings Motor News
Classic Industries

Gold Sponsors:
Auto Trader Classics
Hotrod & Restoration
Source Interlink Media
Steele Rubber Products

Silver Sponsors:
American Autowire
SEIA Alliant

Special Thanks

ARMO extends a sincere thanks to the four car owners who were gracious enough to lend their cars for display in the ARMO/HRIA booth and at the ARMO reception. We cannot have a successful SEMA Show without the support of members like these.

Brett Voelkel brought his ’67 Camaro, dubbed the “48 Hour Camaro” because it was built in just two days, to display inside the ARMO reception. The car is a perfect example of how modern running gear can be mated to a restored vehicle without compromising the appeal of its classic looks.

Gregg Blundell completed a beautiful ’69 Camaro just in time for display in the ARMO booth. Another example of relatively untouched classic body lines mated to modern running gear, Blundell took the upgrades a step further by grafting a complete late-model Camaro interior into the ’69 and making it look factory fresh.

Art Goldstrom loaned us his Boyd Coddington-built ’34 Lincoln two-door sedan, complete with a 460hp V8 engine, C6 transmission and 9-in. Ford rearend.

Lindsay Bradley brought his ’65 Mustang Fastback all the way from Texas just to spend some time in the ARMO booth. The “Silver Fox” is equipped with a Ford Racing Boss 302 engine and a TCI 4R70W AOD automatic transmission.

ARMO also extends a special thanks to ARMO Select Committee member John Menzler of COMP Performance Group for securing the vehicles for display and to HRIA Select Committee members Rick Love and John McLeod for their efforts to organize the delivery and parking of the vehicles. McLeod also made the beautiful display signs for each vehicle. The combined ARMO/HRIA booth is a great example of council collaboration to make a successful event.

ARMO Licensing Guide Now on SEI

ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

ARMO Licensing Overview:

Ever wonder how a company gets a restoration product officially licensed by an original equipment manufacturer (OEM) carmaker? ARMO members can now find introductory information from three OEMs, including preliminary application forms, in one document.

Obtaining a trademark license is one of the few remaining processes that cannot be accomplished "online" or with a simple application. OEM carmakers are very proud and protective of their trademarks. There are many steps involved in order to display an "Officially Licensed" logo on your product. Just finding out where to begin can be a daunting task.

The Trademark Licensing Overview provides ARMO-member companies with the information they need to begin the oftentimes lengthy process in one handy reference document. Ford, GM and Chrysler have supplied contact information, application forms and general process overviews. While the Overview is not a complete guide to trademark licensing, it does provide you with information necessary for all those important first steps.

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide real-world examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the November/December issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

Influence Decisions That Impact the Rodding Industry

Join the Hot Rod Industry Alliance in Detroit for its Annual Long Range Planning (LRP) Meeting. Held in conjunction with Championship Auto Shows Detroit Autorama, the seminal meeting will take place February 24, 2012, at Detroit’s COBO Center. In addition to a great Show, guests of HRIA will be treated to a catered lunch and be provided with the opportunity to help influence policy that directly impacts the hot rodding industry.

Topics are diverse and range from legislation and regulatory implications to youth awareness and maximizing growth markets. If you have ever wondered what exactly the SEMA councils are all about, wanted to get more involved or expand your network of industry contacts, come to Detroit and participate in the HRIA Long-Range Planning Meeting.

For more information contact Zane Clark at

The Hot Rod Bucket List

1. Lucas Oil Stadium—home to the Indianapolis Colts and host to Super Bowl XLVI.
2. 40 industry leading manufacturers.
3. One location.
4. Free world-class education.
5. 2012 HRIA Education Day.

Check them all off your list at the same time. The Hot Rod Industry Alliance will once again hold its annual Education & Training Day in conjunction with the 14th Annual Hotrod & Restoration Trade Show in Indianapolis, March 22, 2012.

hria education
Forty educational sessions will be offered at the 2012 HRIA Education Day in Indianapolis.

This is truly an event you must experience for yourself. Manufacturer seminars start at 8:00 a.m. and run through 6:30 p.m. The 40 sessions offer something for everyone and are designed to help your business grow. Beyond the actual educational seminars, you will find an environment full of networking opportunities fueled by enthusiasts, not just sales guys. Take a look the lineup of participating manufacturers and you will understand why you need to be there:

  • Advanced Clutch Technology
  • American Autowire
  • Art Morrison Enterprises
  • Borgeson Universal Co. Inc.
  • Bowler Performance Transmissions
  • Classic Instruments
  • COMP Cams
  • CON2R
  • Crane Cams
  • Custom Autosound Manufacturing Inc.
  • Dakota Digital
  • Detroit Speed Inc.
  • Dynamat
  • Eaton Detroit Springs
  • Eaton Performance Products
  • Edelbrock LLC
  • FAST (Fuel Air Spark Technology)
  • Fatman Fabrications
  • Flaming River Industries
  • Hedman Performance Group
  • HushMat
  • Ididit Inc.
  • Inland Empire Driveline Service Inc.
  • Lokar
  • Meguiar’s
  • Painless Performance
  • Planet Color
  • Powermaster Performance
  • Powertrain Control Solutions
  • RideTech
  • Ron Francis Wiring
  • Royal Purple
  • Schwartz Performance
  • SEMA Business Technology Committee
  • Stainless Steel Brakes Corp.
  • Steele Rubber Products
  • Street & Performance
  • TCI Automotive
  • Vintage Air Inc.
  • Wilwood Disc Brakes

To learn more, contact Zane Clark at, visit 2012 HRIA Education Day or call 800-576-8788. See you in Indy.

HRIA Industry Leaders and Pioneers

National Street Rod Association – Street Rodding Achievement Award: Bob Drake, Bob Drake Reproductions
Goodguys Rod & Custom Association – Trendsetter Award: Mike and Jim Ring, The Ring Brothers
Championship Auto Shows/ISCA – Legends of Hot Rodding Award: Darryl Starbird
SEMA Best New Street Rod & Custom Car Product: Classic Instruments, Sky-Drive
HRIA Industry Recognition of an Individual: Craig Morrsion, Art Morrsion Enterprises
HRIA Business of the Year: MoonEyes
HRIA Hall of Fame: Ray Gollahon, Brookville Roadster

Special Thanks to our Sponsors!

Gold Sponsors:
COMP Performance Group
Goodguys Rod & Custom Association
Lokar Performance Products
National Street Rod Association

Silver Sponsors:
American Autowire
Borgeson Universal Steering Components
Championship Auto Shows/ISCA
Classic Instruments
Flaming River Industries
Hotrod & Restoration
Steele Rubber Products
Painless Performance Products
Source Interlink Media
SEIA Alliant Insurance

no joke
Adam and Noah Howard of No Joke Upholstery LLC.

Hot Rodder Highlight: Adam and Noah Howard, No Joke Upholstery LLC

HRIA thanks Adam and Noah Howard with No Joke Upholstery LLC for their continuous support. No Joke Upholstery is a true "cut n' sew" automotive upholstery shop. Services include but are not limited to: full custom interiors, custom motorcycle seats, leather upgrades, OEM repairs, convertible and sim-con tops and mobile electronics.

As brothers, Adam and Noah have always been intrigued by cool cars. While growing up, they basically lived at a local drag strip slot car track, which was where their roots were planted in the custom automotive world. After they graduated high school, Adam and Noah decided to start their own custom car shop. They basically asked themselves, "How hard can it be if these guys are still in business?" Well, truth be told now, it isn't easy by any means. They still feel like they've got a lot to learn and this motivation has helped them grow. The Howard brothers started off just selling aftermarket car parts but quickly realized that to make an impact, they would have to discover a unique niche, so they found that niche in the upholstery/trim part of the industry. The upholstery segment fit well with their mix of detail-oriented and creative personality traits.

In just nine years, Adam and Noah have received a Platinum and two Gold placings in Upholstery Journal Magazine's 2010 Design & Craftsmanship Awards. They are members of SEMA; the PRO, HRIA and YEN councils; the Mobile Electronics Retailers Association (MERA); and Industrial Fabrics Association International (IFAI).

This year’s project car is a ’27 Ford Roadster, which was displayed at the 2011 SEMA Show in true charitable fashion. “When we think of hot rods, this is what first comes to mind—the original raw and rough salt flat racers," Adam said. "This vehicle was actually our 2011 HRIA Pinewood Builders Challenge entry. We will eventually build a fullsize hot rod, but at this time, we are way too busy keeping up with all the customer projects to even think about our own.”

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the November/December issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Fall Nationals Raises Money for Charity

The TORA Fall Nationals Pinewood Drags, a major element to the council’s annual Industry Awards Reception at the SEMA Show, was a huge success for the second year in a row. Reception attendees had an opportunity to “rent” a Pinewood racer, with all proceeds benefitting SEMA Cares. At the end of eliminations, Wild Boar Products of Stanton, California, emerged victorious. In addition to the Pinewood Drags, TORA also auctioned off a few very special Pinewood cars, built by kids at the Childhelp facility and autographed by none other than seven-time NASCAR Champion Richard Petty. In all, the evening’s donations totaled some $3,800.

“I continue to be humbled by the generosity of our membership,” said TORA Chairman George Lathouris of Keystone Automotive Products. “Setting up the Pinewood Drags at our reception uses a lot of manpower and resources. But, not only does it help raise money for our charities, it allows our Select Committee to interact with the attendees in a very lively manner. When I watch the Select Committee members all working their parts in the evening’s activities and see the generosity and excitement of the attendees, I’m very proud to be a part of this industry.”

fall nationals
The 2011 TORA Fall Nationals Pinewood Drags event raised $3,600 in donations for charity.

TORA thanks the following sponsors for their support of the second annual TORA Fall Nationals Industry Awards Reception:

Diamond Sponsors:
Advantage Truck Accessories

Platinum Sponsors:

Restyling Magazine
Cal Trend
Weather Tech

Gold Sponsors:
American Technology Components
Jim Wrobleski & Co.
Keystone Automotive Operations

Silver Sponsors:
Edge Products
K&N Filters
SEIA Alliant
Truck Covers

TORA Industry Awards

While everyone had fun with the Fall Nationals Pinewood Drags, TORA never fails to maintain a focus on recognizing outstanding individuals and companies within the industry. Racing activities were interrupted following the first round of competition so the 2011 TORA Industry Awards could be presented.

  • 2011 TORA Hall of Fame Award: Ralph Gatti and Aden Miller of A.R.E.
  • 2011 TORA Retailer of the Year: Jordan Camper, Jeff Glover
  • 2011 TORA Chairman’s Award: Tom Brooks, Truckin’ Thunder
  • Best Product Over $500: Cap-Pack, Cargo Storage System
  • Best Product Under $500: Bolt, Toolbox Handle Retrofit Kit

TORA Booth Display Largest Ever

The TORA booth display in Upper South Hall included five outstanding trucks, each sponsored by an TORA-member company. Not only did the vehicles depict TORA-member company products in “real-life” installations, but each one also represented a $1,500 donation to SEMA Cares. TORA and SEMA Cares extend a very special thanks to the following companies and individuals who went the extra mile to have their vehicles in the TORA booth this year.

  • A.R.E. ’11 Ford F-150, NFL Hall of Fame Commemorative Truck
  • Hellwig Products ’12 Ford F-250
  • Powerlabs Diesel ’11 Ford F-350
  • Robert Davis ’11 Toyota Tundra, ’10 Jeep Rubicon sponsored by Rolling Big Power and Plain & Simple by Design

The TORA booth display in Upper South Hall included five outstanding trucks, each sponsored by an TORA-member company.

TORA Education Track Now on SEI

TORA is pleased to announce the launch of an TORA education track for the SEMA Education Institute (SEI). TORA members may now reference and download a number of technical resources from the new TORA learning track that were previously available in hard copy only. Now, TORA members have the information at their fingertips via an Internet connection.

Resources currently available are:

  • TORA Pickup Truck Bed Dimensions – pdf
  • TORA Keyless Entry Connection Guide – pdf
  • TORA CHMSL Wiring Connection Guide – pdf
  • Why Paint Colors Vary – video

“This is very exciting for the Council,” said TORA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an TORA-member benefit and makes for quick and timely updating of data. TORA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this TORA education track because this is only the beginning—I promise you!”

Learn more about the TORA education tools.

Not yet an TORA member? Download an application or contact Jim Skelly at or 909-978-6690 for more information.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the November/December issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

Why Using a Manufacturers' Rep May Be the Right Move for Your Company

Here are the top 10 reasons why your company should use a rep:

1. Results Driven. Our success is your success. Reps are highly motivated to sell your products because they make money when you sell products.
2. Cost Effective. Better utilize your time and resources. Minimize the labor and travel expenses of hiring your own employees.
3. Territory Expansion. You get the instant benefits of territory and customer knowledge that takes years to learn.
4. Relationships. Reps already know companies with whom you want to do business. Take advantage of strong, pre-existing relationships that have been cultivated through trust and action.
5. Quick. Hiring a rep is quickest way to get results and to get your “feet on the ground” selling.
6. Access. Your products and services will have better exposure with your customers because reps are already doing business with them.
7. Sales Calls. Focused and increased “face-to-face” time with your customers equals greater sales.
8. Training. Field training and professional development sets reps apart. Reps will educate your customers about the features and benefits of your programs and services.
9. Feedback. Get instant and accurate feedback on your products and programs.
10. Industry Knowledge. Receive an insider’s perspective that allows you a clearer understanding of the “ins and outs” of your industry.

Interested? Want to know more? The SEMA Manufacturers' Rep Council (MRC) can answer your questions and share more reasons why hiring an Independent sales rep may make sense for your company.

MRC Industry Leaders and Pioneers

Sales Team Annual Recognition (STAR) Award: Air Lift Company. The STAR Award is presented to an outstanding manufacturer’s sales team that promotes professional partnership with the rep community.

Hall of Fame: Skeeter Jourdan. The MRC Hall of Fame is reserved for individuals who have made significant contributions toward enhancing the professionalism, integrity and growth of the manufacturer’s rep industry.

Special thanks to our sponsors:

Bob Cook Sales
Considine Sales and Marketing
Jim Wrobleski and Co. Inc.
SS Sales and Marketing
The Kayes Company Inc.
True High Performance Sales

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had an MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with an MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the November/December issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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Visit MPMC's website.

The Business of Engine Building

MPMC hosted a seminar at the PRI Show in Orlando, Thursday, December 1. Entitled, “The Business of High-Performance Engine Building,” the seminar featured a panel of six of the nation’s premier engine builders. Moderated by motorsports television personality and industry expert Alan Reinhart, the panelists answered questions on various topics related to the “business” side of an engine-building operation, such as hiring and keeping quality employees, shop equipment and machinery and upcoming trends. With such a gathering of industry leaders in one place, a crowd of more than 100 attendees packed the seminar room for two full hours.

From left to right, veteran engine builders Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and Carl Wegner answered questions from moderator Alan Reinhart during an MPMC-sponsored seminar at the PRI Show.

“We are so grateful for the panelists who participated in this seminar,” said MPMC Chairman Kyle fickler of Weld Racing. “I don’t know that such a great group of industry leaders has ever been assembled in one place to answer questions about how they succeeded in the engine-building business. And thanks also to Alan Reinhart. This is the second time he’s helped us out with a seminar; he really lends an air of professionalism to our functions.”

“We also have to thank MPMC Select Committee members Scott Hall of Moroso and Steve Williams of K&N Filters,” said MPMC Chair-Elect Vic Wood of Hedman Hedders. “They took the ball and ran with it and arranged the entire function from top to bottom on their own time. They contacted the panelists and Alan worked with Steve Lewis at PRI to arrange a time and location and develop the questions. Great job, guys. You showed by example what 'volunteer leadership' is all about.”

MPMC Hall of Fame Induction at PRI

On Friday, December 2, MPMC formally inducted four new members into the MPMC Hall of Fame. The event took place during the Performance Racing Industry (PRI) trade show in Orlando, Florida. Chuck Blum, Rick Rollins, Nate Shelton and the late Todd Gartshore were recognized by an enthusiastic crowd at the early morning ceremony, which included a continental breakfast. Full details of this event, and the MPMC educational seminar also conducted during PRI, will be available in next week’s issue of SEMA eNews.

From left to right, MPMC chair-elect Vic Wood of Hedman, Chuck Blum, Nate Shelton, Hal Baer (accepting for the late Todd Gartshore), Rick Rollins and MPMC Chairman Kyle Fickler of Weld Racing.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the November/December issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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PRO Logo
Visit PRO's website.

Live Demonstrations Highlight PRO Booth

If you wandered through the North Hall during the SEMA Show, chances are you regularly saw crowds of people congregated around the Professional Restylers Organization's (PRO) booth. This hub of activity was generated as the result of transforming SEMA’s own plain-Jane Ford Transit Connect into a rolling billboard promoting SEMA's councils and committees. Three times daily, Show attendees were treated to live installations showcasing vehicle wraps, graphics, paint protection and window films with the support of the following industry leaders:

transit before
transit during
transit after
Before, during and after photos of SEMA's Ford Transit Connect being transformed into a rolling billboard promoting the association's councils and committees.
  • American Tire Distributors
  • Eagle Enterprises
  • LLumar
  • Nitto Tire
  • Restylers’ Choice
  • StarShield Armor
  • 3M
  • Universal Products

PRO was able to showcase a few of the products and services that help drive the restyling segment of the specialty-equipment industry. Consistent with PRO’s goal to increase installation standards and provide additional revenue streams for its members, the live demonstrations mirror much of what occurs during the annual Technical Skills & Training Conference.

Located at Northwood University’s campus in West Palm Beach, Florida, the 2012 PRO TSTC takes place March 16, 2012. The one-day conference provides attendees with the technical know-how to become more proficient, while providing business owners and managers the opportunity to explore new business opportunities.

“TSTC is unique in that it provides both classroom and technical training. The hands-on demonstrations offered practical techniques that I could easily implement in my shop. The classroom sessions provided a deeper understanding of the products and services I could use to grow my business.”

—Howard Hughes
Howard’s Auto Body Restoration

Be proactive about growing your business. Register today at 2012 PRO TSTC.

To find out more, visit 2012 PRO TSTC or contact Zane Clark at

PRO Industry Leaders and Pioneers

Cal Trend Automotive Products Restyler of the Year: Kevin McGowan, Auto Trim Restyling
Restyling Magazine’s Manufacturer of the Year: Rosen Entertainment
PRO Special Recognition Award: Leo Kagan
Nat Danas Person of the Year: Ron Leslie, Katzkin
Jim Borre Lifetime Achievement: Jerry Roman, Roman Empire Enterprises

Special Thanks to our Sponsors!

Platinum Award Sponsors:
Cal Trend Automotive Products
Restyling Magazine

Gold Sponsor:
Katzkin Leather

Silver Sponsors:
Advantage Truck Accessories
Check Corp.
Pecca Leather
Restylers' Choice
Roadwire Automotive Innovation

Bronze Sponsor:
SEIA Alliant Insurance

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the November/December issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the November/December issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the November/December issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Industry Leaders and Pioneers

WTC Special Recognition Award: Webster Carter
Lifetime Achievement: Ricky Guevara, Konig Motoring Accessories

Special Thanks to our Sponsors!

Platinum Sponsor:
Mickey Thompson Performance Tire and Wheels

Gold Sponsors:
Standards Testing Laboratories Inc.
Ultimate Wheel and Tire Plus Sizing Guide
Car Care One – GE Capital
SEIA Alliant Insurance
AlDI Law Group

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the November/December issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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2011 SPC/YEN Awards

Three significant industry awards were given out at the 2011 SPC/YEN reception, including the YEN Vanguard Award, Young Executive of the Year Award and SPC/YEN Industry Icon award.

The YEN Vanguard Award was presented to John Hotchkis of Hotchkis Suspension. As a 20-year member of the aftermarket and current member of the SEMA Board of Directors, Hotchkis has inspired, influenced and mentored dozens of young SEMA members. He was an active YEN member, is active on Motorsports Parts Manufacturers Council (MPMC) and passionate about his work on the board. Specializing in suspension for musclecars (among the first in the industry), he founded Hotchkis Performance in 1992. Since then, he has employed dozens of young people, inspiring them all. He continues to offer internships to students in the engineering departments of several local universities, and many employees whom he hired as teenagers still work for him nearly 20 years later. He recently fought and defeated cancer and he remains an inspiration to us all.

The Young Executive of the Year Award was presented to Dan Dolan of DiabloSport Inc. Dolan worked tirelessly to promote and grow the YEN membership over the past year. His enthusiasm has been a great asset in getting the general membership more involved in YEN. He has been a positive influence in the performance aftermarket arena. Dolan is the type of person that any company would want to be represented by because of his “can-do” attitude that looks at problems as opportunities.

The SPC/YEN Industry Icon award was presented to Mike Spagnola of Street Scene Equipment. As the leader of an automotive aftermarket business, Spagnola understands the cost of doing business and the pressures that manufacturers face in all aspects of the industry. Over the past couple of years, Spagnola has served on the SEMA executive committee and governance committee, chaired the SEMA Show committee as well as the SEMA Show ‘n Shine and Gala Fundraiser efforts. In addition, he has been very active in the SEMA Cares committee and has served as the Board of Directors liaison to the Truck and Off-Road Alliance (TORA). He was honored as SEMA’s Person of the Year in 2010.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the November/December issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today