By Ashley Reyes
As part of its mission to empower emerging leaders in the automotive aftermarket through networking and education, the SEMA Future Leaders Network (FLN) is hosting its Professional Development Program (PDP) at the SEMA Garage Detroit, May 14-15, 2026.
The program, hosted in partnership with the globally recognized corporate training organization, Dale Carnegie Training, equips professionals with the skills to communicate effectively, lead confidently, and build stronger business relationships. Registration is open to all SEMA members at sema.org/fln-pdp.
"The Professional Development Program is part of FLN's commitment to the ongoing success of the aftermarket’s future leaders," said FLN Director Denise Waddingham. "We recognize the vital role that professional development plays in driving success, and we are thrilled to partner with Dale Carnegie to empower members to reach their full potential."
The curriculum covers a wide range of topics that are essential to improving organizational performance. At the end of the course, students will have the tools and knowledge to:
- Communicate confidently and professionally in business situations.
- Engage others by building rapport, asking pertinent questions and listening.
- Build quality relationships and deal with people in a multitude of scenarios.
- Gain willing cooperation from bosses and colleagues.
- Use emotional controls to sustain success.
"For more than a century, Dale Carnegie's methodologies have helped professionals and businesses reach new levels of success. We are excited to welcome Brett Campbell as this year's certified Dale Carnegie instructor for the fifth year in a row," added Waddingham. "Brett is highly regarded by past participants for his high-quality instruction and high-energy classes that emphasize real-world scenarios."
Through short, focused learning modules, attendees will learn the principles outlined in Dale Carnegie's book, "How to Win and Influence People," and take part in interactive breakouts and public speaking exercises that empower students to fine-tune their skills.
Additionally, the program offers dedicated time for quality networking and targeted conversation, enabling participants to engage with peers in the industry who have similar passions and goals.
Invest in Your Career
NEW FOR 2026: ALL SEMA members are eligible to register and attend FLN's Professional Development Program. The program is limited to only 25 SEMA members, with a discounted rate available to FLN members. FLN members can register at $960, and SEMA members can register at $1,060. The cost includes the training program, a certificate of completion, three nights' hotel accommodation (March 13-15), and food and beverage during the training.



