Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities

About this product:

Thursday, November 19, 2009; Presented by: Jason Bauer,; Justin Choi, Cie Studios; Nick Catalfamo,

Online auto enthusiast communities, also known as “enthusiast forums” or “discussion boards," have been around for awhile. In the past 2 or 3 years traffic to forums has grown exponentially as consumers look for reliable, objective sources of information when shopping for auto products and services.  These communities are rich with consumer-generated content as members interact with each other to share their knowledge, experiences and opinions.  Marketers and vendors are rushing to this promising frontier to build their brands and revenue. But what does it take to succeed, who is doing a good job and what do you need to do to get started? This webinar explores:

  • Traditional advertising vs. interactive online community participation
  • Building your community marketing plan: knowing the benefits, setting your objectives
  • Top 10 tips for successful sales and marketing
  • Doing it right: real life examples
  • Rules of the road: steering clear of community marketing missteps.
  • Supporting your plan: staffing and other resources
  • Growing your returns: moving from basic to advanced community marketing
  • What to expect in the next 3 years

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