Another SEMA Show is in the books, but the insights it delivered continue to resonate across the hot rod industry.
Once again, the SEMA Hot Rod Industry Alliance (HRIA) played a central role, highlighting standout vehicles, emerging products, and opportunities for education and connection. Innovation showed up in unique ways across the Show floor and HRIA-led programming, proving that the hot rod industry remains purposeful and deeply rooted in craftsmanship and community.
Builders Continue to Raise the Bar
The HRIA Featured Vehicles made a powerful presence. Whether displayed in the booth, showcased on the Show floor, or celebrated at the HRIA Reception, these builds spotlighted standout creativity while maintaining the high standards that define the segment.
Throughout the week, attendees didn’t just glance at these vehicles – they stopped to marvel at the intricate details, studied the execution, and took photos at all the best angles. That level of engagement reinforced that attention to detail and quality work is non-optional in this industry, and the best builds are the ones designed to be experienced, not just looked at.
Education is Essential for Growth
As always, the HRIA Builders’ Panel filled the room with builders and shop owners and their staff looking to learn from the best in the industry. This event emphasized the demand for continuous education while highlighting the impact of knowledge sharing within a community. As builders continue to seek clarity on where the market is moving, education offers a chance to adapt and grow. The turnout made it clear that today’s hot rod industry is committed to preserving the art and using their passion to leave their unique mark on the industry.
Community Matters—A Lot
The HRIA Reception delivered a reminder of why in-person connections still matter. Beyond serving as a space for networking and business conversations, the evening created room to recognize achievements and strengthen relationships.
The packed room spoke volumes. More than a social gathering, the reception reflected an industry that is deeply energized by coming together. If the HRIA Reception indicated anything, it’s that the hot rod community is driven by connection as much as it is by innovation.
Looking to the Future
As the industry moves into 2026, now lies the opportunity for members to take what they learned at the 2025 SEMA Show and put it into action. The HRIA is here to support and looks forward to helping its member businesses grow in the months and years ahead.
For questions about HRIA membership benefits, visit www.sema.org/hria or contact Marcy Yanus at marcy@sema.org.