A new episode of Hammer Down! The Official SEMA HRIA Podcast is out now!
In this episode, Kevin Oeste of V8 Speed and Resto Shop dives into the world of automotive merchandise, branding strategies, apparel design tips, and more with special guest Tim Sousamian of Traders ABM. Sousamian has built a career running massive pop-up merch shops at the SEMA Show and events all over the country, and now he joins HRIA to share what he’s learned.
Listen now to hear:
- How to start small with branded merchandise without overcommitting on inventory
- Tips for avoiding common pitfalls like over-relying on logos and matching quality to your brand's image
- The risks and rewards of event merchandising, including on-site manufacturing in custom rigs
- How to turn merch into a profit center or marketing tool for hot rod shops and builders
Funny moment: Oeste admits to wearing more SEMA gear than his own brand!
Whether you're a seasoned gearhead or just starting your professional hot rod journey, Hammer Down! delivers informative and entertaining discussions that celebrate the passion, ingenuity, and enduring legacy of the hot rod community and how HRIA helps hot rod businesses succeed.
Follow Hammer Down! wherever you get your podcasts or listen to all available episodes at this link.