West Coast Customs (WCC) returns to the glitz and glamour of the SEMA show in Las Vegas, NV. West Coast Customs known for their amazing builds at their headquarters in Corona, CA,   are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show.  At the West Coast Customs Experience inside SEMA, West Coast Customs will open their shop to SEMA members who will have the chance to work hand in hand with the crew to build 4 new GM Sonic’s before the show is over.

The SEMA Show is the industry’s premier trade event, where exhibitors and buyers come together to prepare for the coming year’s commerce. But it is also one of the greatest custom and collector car shows in the world, where the latest creations by master craftsmen are put on display. In some cases, these rolling sculptures are being revealed for the first time anywhere.

As the world’s premier automotive aftermarket trade event, the 2011 SEMA Show concentrates a vast number of attractions and opportunities under one roof. So many, in fact, that it’s practically impossible to know about them all unless you’re highly organized. Step inside the massive Las Vegas Convention Center (LVCC) for the SEMA Show, and you’ll discover more than 1,500 new products plus the latest equipment and technology being developed by more than 2,000 exhibitors, including 500 first-timers alongside major manufacturers and new suppliers. With the Show rapidly approaching, we suggest the following tips for attendees wishing to take full advantage of the event’s many opportunities.

On behalf of the Tire Industry Association (TIA), I would like to welcome you to Las Vegas and to this year’s Global Tire Expo—Powered by TIA! We hope you find everything you need to make your business a stronger and more dynamic enterprise.

We’re excited and pleased that last year’s Expo was such an overwhelming success. Over the past year, we have continued our work with our valuable partner—SEMA—in order to make this year’s Expo even better.

The following personalities are slated to appear at the 2011 SEMA Show. (Listings as of September 2, 2011.)

The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.

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For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. “To me, the keys to business success are relationships, respect that you’ve earned and name recognition,” he said. “That’s kind of the trick to the SEMA Show. The big thing about being there is consistency. It’s not about ‘when things are good, I go to the Show, and when things are bad, I back off for a year.’”

Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www.SEMAomc.com) is a tool you can use to boost your company’s performance. The one-day conference, sponsored by eBay Motors and the Street Performance Council, will take place on Tuesday, November 1, in conjunction with the annual SEMA Show in Las Vegas. The speakers are not only experts in their respective fields but are also top-rated educators.

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.

Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on the latest business trends and technologies or you might get left in the dust. The SEMA Education Institute (SEI) has assembled a comprehensive education program that will be held in conjunction with the SEMA Show. The program will feature multiple tracks, including online marketing, customer service and sales, business management, industry trends and more. Each session will include subject-matter experts who will give you practical tools and resources that can be implemented as soon as you get back to the office. Don’t miss this unparalleled opportunity to get up-to-speed on the latest trends and technologies to give your business the competitive edge you need to succeed.