The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.
In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

While “restoration” once referred to using only original or reproduction parts, the industry has come to also embrace the idea of mild modifications to classic vehicles. There is still a definite differentiation between a “restomod” and an all-out hot rod, but the lines have been subtly blurred.
Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never ceased to customize and care for their vehicles.