HRIA Puts Education Front and Center admin Wed, 07/01/2020 - 09:26

The Hot Rod Industry Alliance (HRIA) has ranked education as a key component of its mission from its early days as the Street Rod Market Alliance (SRMA). In the mid-’90s, SEMA and SRMA launched the Street Rod Industry Trade Conference. Held at a hotel in San Antonio, Texas, in conjunction with Vintage Air, the yearly business-to-business event served as a launch pad for business-management seminars and hands-on technical workshops.

TORA Concentrates on Education and Community Building admin Sun, 03/01/2020 - 16:27

When it was announced late last spring that the Light Truck Accessory Alliance (LTAA) had joined forces with the off-road segment and renamed the council the Truck & Off-Road Alliance (TORA), it signaled both a reaffirmation and a new beginning.

PRO Resource Recognizes Restyler Skills and Expertise admin Sun, 03/01/2020 - 16:15

Competition is stiff, so what are you doing to increase sales? If your shop’s core business stems primarily from dealer-direct sales, start the year off with a bang by earning a coveted credential that can take your sales career to the next level and deliver a competitive edge.

MPMC Delivers a Competitive Edge admin Sun, 03/01/2020 - 16:05

Unlike most of the other SEMA councils and networks, the Motorsports Parts Manufacturers Council (MPMC) does not mark the SEMA Show in November as the beginning of “the holidays.” Quite the opposite.

HRIA Feature-Vehicle Program: More Than a Car Show admin Sun, 03/01/2020 - 15:45

During the late ’80s and early ’90s, SEMA’s Street Rod Market Alliance (SRMA)—the predecessor to the Hot Rod Industry Alliance (HRIA)—had a small booth in Street Rod Alley in the North Hall of the Las Vegas Convention Center (LVCC) at the SEMA Show. SRMA also had a feature-vehicle display area located nearby, which showcased several street rods of the day.

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