Youth Engagement: Planting a Seed admin Wed, 07/01/2020 - 11:14

Young children learn their ABCs most often through fun activities and songs. Next come the Three Rs—Reading, wRiting and aRithmetic—a phrase first attributed to an article that appeared in an 1818 edition of The Lady’s Magazine. Flash forward 200 years and the talk among today’s educators is all about STEM.

TORA Initiatives Serve a Diverse Membership admin Wed, 07/01/2020 - 09:45

Truck culture is at the heart of the Truck & Off-Road Alliance (TORA). From its earliest days as the Truck Cap Industry Association, which later morphed into the Truck Cap & Accessory Association, to its more recent identity as the Light Truck & Accessory Alliance (LTAA), the group has continually maintained a forward-thinking approach to embracing businesses that can benefit from and contribute to the success of the industry.

PRO: Making a Difference Through Cooperative Action admin Wed, 07/01/2020 - 09:38

When the SEMA Board of Directors approved the creation of a council structure in 1993 (in lieu of committees that existed at the time), the concept was considered somewhat radical. In the decades since, the council model has not only taken hold but mushroomed.

MPMC Media Trade Conference Keeps Pace With Evolving Media Demographic admin Wed, 07/01/2020 - 09:30

Creating a business climate that fosters growth and success for its members is at the heart of the Motorsports Parts Manufacturers Council’s (MPMC) mission. To that end, the MPMC provides a range of resources—legislative and technical support, the Racing & Performance Section at the SEMA Show, seminars at the Performance Racing Industry Trade Show, and the “MPMC Business Guidelines Manual,” to name a few. But the council is perhaps best known for its annual Media Trade Conference.

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