Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C.
Any good idea or product is worth protecting—especially if it’s the mainstay of your business’ success. However, the process...
SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.
It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.
Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.
The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring.
These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.
This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success.
Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.
The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.