The ProPledge Program—Why You Need to Be Involved
SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.
In any given year, the SEMA Show has more than 130 exhibitors that manufacture, distribute or retail powersports products.
Most experts agree that optimizing a company’s website is the most important initial element of selling online.
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.
The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association.
A properly executed catalog is more than just a list of products accompanied by pretty pictures.
As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo.
This series of SEMA News
stories is based on the idea of using reliable and repeatable methods
to ensure business success. In coming issues, we will delve into a
range of topics aimed at developing Best Practices through knowledge,
motivation and skills.
The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.
This custom-built Ford F-150 is not something that can be easily picked up at the dealer lot.