These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.
This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success.
Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.
The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.
A Conversation With the SEMA Chairman and the PWA President-Elect
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Sun, 11/01/2009 - 15:57
The Specialty Equipment Market Association (SEMA) was established in 1963.
Gen Y grew up with the Internet. They turn to it for information, entertainment and socializing.
The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.
Top products and experienced salespeople are half the battle in retail sales.
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff.
Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.