SEMA members can help the association spread the news about the SEMA Action Network (SAN) by placing the free SAN brochure, "Protect Your Passion," on retail countertops.
TIA President Wayne Croswell and Executive Vice President Roy Littlefield outline the challenges of making tires and wheels a "show with a show" and raising the profile of tire manufacturers at the SEMA Show. Here they address several issues voiced by their member companies.
The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.
This series of SEMA News
articles is aimed at developing Best Practices through knowledge,
motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.
News and updates from SEMA's councils and committees.
Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.
A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.
February 9, 2010
February 9, 2010
This 2009 Ford F-150 Super Crew 4X4, customized by SEMA-member companies and auctioned via eBay, raised more than $30,000 for children's charities Childhelp and Victory Junction Gang Camp.