Accessories Influence New-Car Sales admin Tue, 03/01/2011 - 03:41
A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.
Mike Spagnola Named 2010 Person of the Year admin Tue, 02/01/2011 - 13:49
“I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.
Subscribe to Featured