The SEMA Show gathers auto industry professionals from around the world looking to make new customers, identify the latest trends and technologies and grab an insider's peek of what the $29 billion specialty-equipment industry is all about. The week-long automotive hot spot also collects some of the most popular industry personalities and celebrities—some human, some made of metal.

To see all of the celebrities making appearances at the 2010 SEMA Show, access the Celebrity Appearances list located on www.SEMAShow.com. The list provides the times, dates and booth locations.

Powersports dealers should not miss the high-level training from industry experts Gart Sutton & Associates (GSA). GSA will present 10 dedicated powersports workshops during the 2010 SEMA Show on Monday, November 1 and Tuesday, November 2, at the Renaissance Hotel. The workshops will cover topics including parts and accessories, finance and insurance, sales, service and dealership management.

The SEMA Show is the place where specialty-equipment buyers find everything they need for what’s ahead: new products and technologies, top manufacturers, fresh ideas and answers and inspiration to help build their businesses.

Dealerships continue to face many challenges and are constantly reassessing how and where they allocate their budgets. The existing landscape confronting dealers requires, more than ever, stringent expense control, profit optimization, and product diversification. Integrating a fully operational accessory program can go a long way in addressing these vital areas.

Each year SEMA receives inquiries from media and buyers who are looking for specific product and vehicle applications. This form will enable us to direct these inquiries to you and your company. Thank you for your participation in this free program.

At the 2009 SEMA Show, nearly 10% of total buyers were specifically tire and wheel buyers. That was the second-largest buyer category of Show attendees. And that percentage has been rising. In 2005, just 7% of all buyers were tire/wheel buyers, and that number has climbed gradually every year since.

Buyers! The deadline to register early for the 2010 SEMA Show is quickly approaching. October 17 is your last day to save $50 on early-bird registration. Register early and pay just $25!

Earlier this year, the Tire Industry Association (TIA) and SEMA announced the creation of the Global Tire Expo—Powered by TIA, a tire industry-only part of the SEMA Show. The new Expo is open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

View all of the exhibitors in the Global Tire Expo, Powered by TIA.

Tom Marx, president and CEO of The Marx Group, will moderate a panelseminar called "How to Produce the Perfect Product Launch," Monday, November1, at SEMA Show 2010, held at the Las Vegas Convention Center. It willbe a unique opportunity to gain valuable insight and hear from seasonedprofessionals on what makes a product launch successful based upon the six p's—planning, product, pricing, placement, promotion and participation.

So far, 180 tire companies—of which 34 are first-timers—are exhibiting at the Global Tire Expo—Powered by TIA in the South Hall’s lower level.

For 2010, SEMA and the Tire Industry Association (TIA) have created this tire industry-only part of the SEMA Show, which will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.