In today’s business environment, companies have to be more creative than ever with their marketing budgets. Some companies are finding success in combining resources to reach a new consumer base using both traditional automotive channels and non-automotive channels. By developing strategic partnerships, marketing efforts can be expanded without breaking the bank.

Interest in the SEMA Show Industry Awards Banquet, an annual celebration of the industry that provides the backdrop for the presentation of SEMA's industry awards, has reached an all-time high. As a result, a waiting list—a first for the event—has been established for those who are interested in attending the banquet but have not yet secured tickets.

The industry band Led Foot will once again headline the "SEMA's Got Talent" SEMA Show After Party, as they have done every year since 1999. However, this year, the band plans to invite other industry members up to the stage to sit in and play or sing some of their favorite songs.

For the first time in its history, the SEMA Show Directory is combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier.

SEMA Show Buyers: Want to get into the 2011 SEMA Show for $25 and have your badges mailed to you prior to the event? Then you need to register for the SEMA Show by Monday, October 17, to qualify to have your credentials mailed at the low advanced rate of  $25. This will save you both money and time, allowing you to arrive at the Show with badges in hand.

Emerging global economies have created new middle classes of consumers eager to purchase and modify cars, trucks and SUVs. Specialty-equipment manufacturers can benefit from this opportunity by expanding their businesses globally in order to meet these growing demands. SEMA and UPS are teaming up at this year’s Show to present an educational session featuring top industry leaders who will offer insights on the logistics behind expanding business to these emerging markets.

SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.

SEMA's Business Technology Committee (BTC) will be conducting five FREE presentations and panel discussions around the theme “The Dirty Little Secret about Selling More Parts” during SEMA week to provide you with key information on how to build websites equipped to close more sales and convert more shoppers into buyers.

The 2011 SEMA Show is right around the corner where nearly 100,000 exhibitors, buyers and media will flock to the Las Vegas Convention Center, November 1–4, to be a part of the action.

The 2011 SEMA Show is coming to town, and several Las Vegas attractions are offering great deals to ensure that Showgoers have a great time. To take advantage of many of these offers, it will be as simple as presenting your SEMA Show badge.