The annual HRIA Pinewood Builders Race was held this past summer in Long Beach, California. Some of the country’s best hot rod builders participated in this event. Each shop built a one-of-a-kind miniature hot rod in the style of pinewood race cars. All of these vehicles will be on display in the HRIA/ARMO booth in Hot Rod Alleyof the 2011 SEMA Show.

Ford Motor Co. will recognize the most significant design achievements at the 2011 SEMA Show with its Ford Motor Company Corporate Design Awards. These prestigious awards are given annually to those vehicles that make a significant contribution to vehicle design and stand apart from all others at the SEMA Show.

SEMA members have access to exclusive benefits that can help them save money and grow their business. 
Not yet a SEMA member? There are many great reasons to join while you’re at the Show! When you join at the 2011 SEMA Show, you’ll get a new-member coupon book with instant member discounts, gifts and Show-only specials.

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf).

As you pack your bags for your trip to the 2011 SEMA Show, don't forget to take advantage of opportunities to save money and have the most enjoyable stay while in Las Vegas. SEMA has negotiated numerous discounts throughout town merely by showing your badge, and there are several other ways for you to save money while in Las Vegas, too.

The Professional Restylers Organization’s (PRO) booth will be a hub of activity during the 2011 SEMA Show. Located in the North Hall, PRO Booth #12461 will feature live wrapping, window film, graphics and paint-protection demonstrations that will occur daily, Tuesday through Friday, at 10:00 a.m., 1:00 p.m. and 3:00 p.m. With the support of such industry-leading companies as American Tire Distributors, 3M, Eagle Enterprises, Llumar, Nitto Tires, Restylers’ Choice, Starshield Armor and Universal Products, SEMA’s own Plain-Jane Ford Transit Connect will be transformed into a rolling billboard promoting SEMA's councils and committees.

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

With today’s global economy, increasingly complex supply chains and fraudulent practices, it is more important than ever for companies to consider risk-mitigation tactics that not only protect their business, but help improve cash flow and expansion opportunities. In order to offer SEMA Show exhibitors an opportunity to learn more about these issues, UPS Capital Insurance Agency Inc. will present an education session at this year’s SEMA Show on mitigating supply-chain risk.

Consumers are increasingly changing the way they shop, adopting new technologies to help them learn about and purchase the products in which they are interested. Today’s unique economy is increasingly affecting business decisions and outcomes. Staying ahead of these trends and recognizing the opportunities they provide as well as the challenges they pose are key to business success.

At the 2011 SEMA Show, Yakima—a designer and manufacturer of vehicle racks for boats, bikes, camping, winter sports gear, trailers and cargo solutions—will introduce a quiet, fuel-efficient roof rack called the Whispbar, which, according to the company, reduces wind drag by up to 70%.