|SEMA’s own Ford Transit Connect will be transformed into a
rolling billboard promoting SEMA's councils and committees at the Show.
Also on tap (pun intended), is the third installment of PRO’s Industry Awards Reception, simply known as NovemberFest. The annual bash, hosted by PRO and supporting sponsors, features hors d’oeuvres, drinks and giveaways, plus a salute to this year’s PRO awards honorees. Join colleagues, invite friends and rub shoulders with a who’s who of the restyling industry at the hottest party in town. And it’s all happening Tuesday evening, November 1, at the Las Vegas Hilton, Ballroom B.
Educational seminars at the SEMA Show offer valuable take-home information. This year, PRO is sponsoring three sessions. First up: “Reading the Customer,” presented by Dick Dixon of Cal State University San Bernadino, from 1:00 p.m.–2:00 p.m., Tuesday in Room N258. Dan Hall of AutoPacific will present, “New-Car Buyers' Aftermarket Intentions,” Wednesday, from 1:00 p.m.–2:00 p.m. in Room N255.
And finally, the annual Dealer Day program is scheduled for Wednesday, from 8:00 a.m.–1:00 p.m. at the LVCC. Open exclusively to auto dealership principals and managers, the restyler-centric session is co-sponsored by the National Independent Auto Dealers Association (NIADA).
Highlights include PRO-member presenters who will offer tips and tactics on partnering with the right installer to create a profitable accessory program, an auto enthusiast panel discussion and a restyler-led vehicle walk-around profiling accessory options and benefits. If any of your dealer customers plan to attend the Show, encourage them to register for Dealer Day at www.SEMAShow.com/dealerday.