During the Keynote & Coffee series, Showgoers enjoy free coffee while they hear industry insight on how to stay competitive in the fast-moving specialty-equipment market.

On the opening day of the 2014 SEMA Show, bonspeedMedia debuted its original automotive series, “Shift and Steer,” in the Mothers’ Polish, Waxes and Cleaners semi-truck display.

The prestigious Robert E. Petersen Lifetime Achievement Award was presented to Ed Pink during the New Products Awards Breakfast, Tuesday, November 4.

More than 125 vehicle builders and car customizers entered the first-ever SEMA Battle of the Builders competition taking place at SEMA Ignited, Friday, November 7.

Here are some brief news and updates from several 2014 SEMA Show exhibitors.

At a press conference Tuesday morning, Toyota revealed an apparently street-legal car that looked like an ordinary ’15 Camry XSE sedan.

The 2014 SEMA Show kicked off Tuesday, November 4, with the annual New Products Breakfast, where exhibitors, attendees and media gathered for breakfast and to hear the announcement of the 2014 New Product Awards winners.

This year’s SEMA Award for the top trending vehicle models in four categories were announced on the opening day of the 2014 SEMA Show.

SEMA Show attendees can enjoy new attractions this year by visiting the Westgate Las Vegas Resort & Casino, including a large section of first-time exhibitors.

In a press conference on the opening day ofthe 2014 SEMA Show, Extang Vice President Steve Kelly revealed a customized ’15 Ford F-150 Lariat.