SEMA Show Highlights

Keynote & Coffee Session: Capitalizing on Connected-Vehicle Technologies

 Gary Golden
Kicking off a week of Keynote & Coffee talks, Garry Golden presented, “Tapping Your Inner Futurist: The Future of Transportation & Mobility,” on Tuesday, November 4.

By SEMA Editors

The Keynote & Coffee series—taking place each morning throughout the week of the 2014 SEMA Show—continues on Thursday, November 6. During the sessions, Showgoers enjoy free coffee while they hear from industry leaders providing insight on how to stay competitive in the fast-moving specialty-equipment market.

While 39% of car buyers today say connected vehicle technologies—such as voice activation, gesture control and heads-up displays—are the top selling points for them, only 14% say their most important consideration is still performance and speed. What do those numbers mean to the aftermarket industry? Find out at Thursday morning’s “Digital Technology in the Car—Silicon Valley Tech Meets Motor City Apps” with a six-speaker panel from Detroit and Silicon Valley.

Join the session for industry insights and a free cup of coffee in room N258.