Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.

A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.

This 2009 Ford F-150 Super Crew 4X4, customized by SEMA-member companies and auctioned via eBay, raised more than $30,000 for children's charities Childhelp and Victory Junction Gang Camp.

RTM Productions, producers of the PowerBlock television series, now plans to offer its programming for the new Apple iPad. Comprised of HorsePower TV, MuscleCar, Trucks! & Xtreme 4x4, the PowerBlock group of shows airs weekends on Spike TV.

View photos of more than 1,400 display vehicles from the 2009 SEMA Show on the newly revamped EnjoyTheDrive.com website. You can now search vehicles by automaker, make, model and year.

News and inofrmation from SEMA's councils and committees.

Tire Review magazine is now accepting entries for its 2010 Top Shop Awards presented by Ammco/Coats, which recognize the “best of the best” independent tire dealers in the United States and Canada.

SEMA is supporting Iowa legislation to allow any antique motor vehicle to be registered as a “limited-use” antique vehicle for an annual fee of $5.