TORA is returning to Easter Jeep Safari for our annual trail run and mixer, and we hope you see you there! The trail run will take place on April 14 at 9:00 a.m. at the scenic Behind the Rocks Tip Toe Trail, and bring TORA members together for a day of fun off-roading. Members will then reconnect at...

Five industry experts gathered during the recent SEMA Show for a rare discussion about the truck and off-road industry, and what they see as some of the aftermarket's best business opportunities. Watch the recording of the seminar "Why Truck and Off Road Builders are Thriving, Powered by TORA" now...

Brad Mandell is the SEMA Truck & Off-Road Alliance's (TORA) newest spotlight volunteer. Mandell is the owner of 4 Wheel Super Store, a Jeep and truck store for lift kits, wheels and tires, bumpers, lighting and tops. Learn about Mandell in his interview with SEMA below. SEMA: What inspired you to...

TORA is hosting a cross-council/network mixer alongside the SEMA Businesswomen's Network, Wheel and Tire Council, and Professional Restylers Organization at the Keystone BIG Show in Grapevine, Texas on March 25. The event will bring together friends and colleagues for a fun evening of networking and...

SEMA released its "SEMA Future Trends – January 2022" report, an in-depth study filled with valuable insight and information to help the specialty-equipment industry make vital decisions and plan for the future. The SEMA Future Trends report provides a detailed analysis of the industry's most...