One of the most popular elements of any SEMA Show is the celebrity sightings and signings, from icons like Carroll Shelby and Mario Andretti, to Hulk Hogan and Snoop Dogg.

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Family-owned and operated for two generations—and possibly going on a third—AAEQ is a recycler, remanufacturer and builder of engine performance products. President Scott Stolberg talks with SBTV's Ivy Hartman about the company's origins, its environmental responsibility and how it's managed to...

Although Ford hasn't confirmed any successor to the Ranger, recent spy photos suggest a new, globally-produced light truck is on the way. Whether it will be called Ranger or something else is undetermined.

Want to meet who you'll be doing more business with in the future? Check out the first-time exhibitors setting up shop at the 2009 SEMA Show.

Lincoln College of Technology and Masters TV partner for resto project; OK Spark wins Professional Tool & Equipment News award; Goodguys BOSS Snake giveaway; and more.

SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.

Tasca wins in Maple Grove and clinches spot in the Countdown Playoffs; 2010 NHRA Full Throttle Drag Racing Series schedule released; John Force, Ashley Force Hood and Antron Brown visit ESPN world headquarters; and more from the NHRA.

SEMA continues its important strategic direction to increase its outreach to members. In the past few years, the association has placed itself where SEMA members gather to hear what they have to say about their businesses and to learn how the association can make a difference, especially now during...