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Magazine (News) Article

In the summer of 1957, Petersen photographer Bob D’Olivo rode with a convoy of 251 Jeeps as it crossed Northern California’s infamous Rubicon Trail for what was then the fifth Jeeper’s Jamboree. As it still does today, the ’57 Jamboree convened in Georgetown, a small mining town in the foothills of...

Press Release Article

Member News

A History of ARMO

July 2011

Like other SEMA councils and committees the Automotive Restoration Market Organization (ARMO) came to be out of necessity. As SEMA membership grew to encompass all aspects of the automotive specialty-equipment market, industry leaders recognized the need for a volunteer group to focus on the...

Magazine (News) Article

SEMA Washington Rally

Member Benefits

U.S. Congressman Randy Hultgren Visits Auto Meter Headquarters

Auto Meter Products recently welcomed U.S. Congressman Randy Hultgren (R-IL) for a tour of its headquarters in Sycamore, Illinois. Auto Meter officials had already developed a working relationship with Rep. Hultgren, having hosted a previous visit and attending several other functions before last...

Press Release Article

Member News

A Few Words With the Incoming Chairman

July 2011

Lee McGuire, director of marketing and operations for Skyjacker Suspensions, will assume the chairmanship of the Young Executive’s Network (YEN) in July. She has been involved in the automotive specialty-equipment industry for eight years and will attend her ninth SEMA Show in November. She became a...

Magazine (News) Article

Restyling & Car Care Accessories New Products

Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never...

Magazine (News) Article

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing...

Magazine (News) Article

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s...

Magazine (News) Article

Technology

Marketing

Business Opportunities

E-mail Marketing

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools (www.markettools.com). The researchers found that e-mail use was actually up among 45% of the 1,268...

Magazine (News) Article

Retailer

Enthusiast

Business Opportunities

Car Care Tech

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

Magazine (News) Article

Small Business Issues

Sales

8 Steps for Smart Sales Hiring

Editor’s Note: Most of the specialty-equipment companies contacted in a recent SEMA survey said that they planned to hire new employees in 2011. Salespeople were at the top of the list. To learn more about the traits and skills of successful salespeople—and how to hire them—we contacted freelance...