Foose Design and WD-40—through a partnership with the Alex Xydias Center for Automotive Arts—will bring the WD-40/SEMA Cares Foose Ford F-150 from concept to reality.

Chris Fairless has been involved in the automotive specialty-equipment industry for 32 years, combining 10 years in retail and wholesale for Van Iderstine Speed Centers with five years in manufacturing for Russell Performance and 17 years as a manufacturers' representative. He recently became a principal with SS Sales & Marketing. Fairless joined the Manufacturers Rep Council (MRC) 17 years ago, serving on many task forces and subcommittees as well as the MRC Select Committee. He was chosen as the council's chair-elect in July 2010.