SEMA’s Vehicle Technology Center One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go...

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for...

Powersports & Utility Vehicles Exhibitors Show Off At the 2011 SEMA Show exhibitors in the Powersports & Utility Vehicles section unveiled more than 45 new products in the Ideas Alive: Featuring the New Products Showcase display. For buyers hoping to establish a direct link to leading manufacturers...

Early Preparation Is the Key to a Successful Show The SEMA Show draws hundreds of new exhibitors every year. Six hundred companies were first-time exhibitors at last year’s Show, and this year’s Show is expected to surpass that number. In fact, there is an entire section of the floor dedicated...