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| Bubba from Bubba’s Rod & Customs working on his Pinewood design. |
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| Art Morrison’s build from the 2010 race. |
Twenty hot-rod and custom car builders have signed up to participate in the annual HRIA Pinewood Builders Challenge. Each builder will create a one-of-a-kind Pinewood car that will be raced at the Pinewood Drag Races, presented by eBay Motors, in Pomona, California, July 27, 2012. After being raced, the cars will be placed on display in the SEMA Cares booth at the SEMA Show in November and auctioned on eBay during the Show. All proceeds from the Pinewood car auctions will go to the Childhelp and Victory Junction Camp children's charities. This year, top builders participating in the challenge include Troy Trepanier, Rich Evans, Ringbrothers, Jesse Greening, Tim Strange and Troy Ladd.
Complete list of builders to date:
| B Rod Or Custom |
Larry Burchette |
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| BS Industries | Bodie Stroud | |
| Bubba's Rods & Customs |
Tom Lloyd | |
| Fast Lane Hot Rods |
Dave Lane |
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| Good Guys | Ed Capen |
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| Goolsby Customs | Josh Hennning |
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| Greening Auto Co. | Jessie Greening |
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| Hollywood Hot Rods |
Troy Ladd |
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| Hot Rod Chassis & Cycle | Kevin Tulley | |
| Johnny's Auto Trim |
John Martin |
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| Kaucher Kustoms | Keith Kaucher | |
| Lokar, Inc. |
Jeff McClure | |
| No Joke Upholstery | Noah Howard | |
| Performance Coachworks |
Derrek Johnson |
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| Rad Rides by Troy |
Troy Trepanier | |
| Rich Evans Designs | Rich Evans |
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| Ringbrothers | Mike Ring |
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| Spankys Hot Rods | Mike Cooper |
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| Spitzer Concepts | Mike Spitzer |
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| Strange Motion | Tim Strange |
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| Street Vizions | Derek White |