Business Tools

PR Primer: Promoting Your Brand in the Digital Age

  Dan Kahn
Gone are the days when a single new product announcement sent to magazines would effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar, Thursday, May 24, at 10:00 a.m. (PDT), as they discuss what PR looks like in the digital age. This session will cover:
  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets
Kahn has been entrenched in the automotive aftermarket for nearly 15 years, working on both sides of the table in PR, marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business.

Don't miss this chance to brush up on PR best practices and learn how they translate into the digital age. Join us Thursday, May 24, at 10:00 a.m. (PDT).

Participate live or download the webinar when it's convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Discuss the techniques you use to promote your brand in the digital age through the YEN member form on LinkedIn.