Chip Foose and WD-40 Co. are teaming up again, this time to design a custom off-road truck that will be the first vehicle built inside the new, state-of-the-art SEMA Garage-Industry Innovations Center. Foose Design and WD-40 Co.—through a partnership with the Alex Xydias Center for Automotive Arts...

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.Turned out Walt’s record would be short-lived. His half-brother...

Hot Topics at the 2013 SEMA ShowMore than 50 educational programs in a number of segment categories will be presented during Education Days at the 2013 SEMA Show, and you can see the full list starting on p. 94 of this issue. However, the following few presentations are of particular importance.More...

A Marketing Home Run, Research FindsBusiness-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of...

A Sprawling Panorama of Automotive ExcellenceThe SEMA Show is the world’s most impressive automotive trade show. It draws industry professionals from around the globe to stunning exhibits of innovative and sought-after specialty-equipment products. It attracts more than 135,000 industry leaders from...

The SEMA Show Director Provides Tips for Exhibitors, Buyers and MediaTom Gattuso is the director of the SEMA Show. With more than 18 years in the field of automotive-event production—both consumer and trade—he is well versed in ensuring that attendees and exhibitors of every stripe receive the...

SEMA Data Co-op at the Show:No matter your skill level, beginner to expert, there will never be a better time to get a healthy dose of “data savvy” than at the 2013 SEMA Show. The SEMA Data Co-op (SDC) will be giving presentations and demos all day Tuesday, November 5, through Friday, November 8, in...

There are many prestigious awards handed out at the SEMA Show. While each is significant in its own way, there is one award that should be of particular interest to everyone at the Show, and potentially, everyone in the auto industry. That would be the SEMA Award because it represents the collective...

Evasive Motorsports Builds e-Commerce Through Event ParticipationWhat does it mean to be brick-and-mortar in the modern aftermarket business scene? Does it mean having a shop with a traditional storefront filled with inventory and displays to attract walk-in clients? Or does it mean a building...