If you’re an exhibitor with a significant revelation and you want to let the cat out of the bag, holding a press conference is the best way to get in front of the media. Hours of planning, preparation and strategy are required to successfully pull it off, but the results can be well worth it. It’s...

Questions From Your Industry PeersBack in July, my team and I had the opportunity to meet with the SEMA council leadership at its annual Council Summit in Pomona. We were invited to join the meeting to talk about the SEMA Data Co-op (SDC) and get feedback from this diverse gathering. What was...

The SEMA Garage Opens to Industry WowsAs the saying goes, you never get a second chance to make a good first impression. In recent months, the new SEMA Garage—Industry Innovations Center has officially thrown its doors wide open to SEMA members, welcoming them to let their creativity flow within the...

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2014 event, check out the more than 70 new products previewed here. During the Show on November 4–7, 2014, head to the upper level of South Hall for a look at the New Products Showcase in the Las Vegas...

The SEMA Show Director Provides Insights to the 2014 EventWith nearly 20 years in the production of both consumer and trade automotive events, the SEMA Show’s Tom Gattuso is well versed in ensuring that attendees and exhibitors receive the greatest return on their investments. He holds a...

Experts Counsel Industry on the Hurdles and Benefits Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help...