Performance Branding and Design—You Can’t Fake Cool

By John Waraniak

	This year’s Performance Branding and Design Forum, to be held at the 2014 SEMA Show, will bring together successful designers and brand leaders to offer valuable insights and ideas for members to create their own successful brands and designs.

Advanced technologies are driving new design, branding and lifestyle marketing trends. Technology has the power to make, move and reshape markets; however, vehicles are more than technology. They represent who we are. Today’s vehicles are works of art, power, access and fashion.

The future of performance and customization is all about connecting vehicles to consumer lifestyles and experiences through branding and design. SEMA is the intersection of cars and car culture. Automakers give a car heart. SEMA members give a car soul.

This year’s Performance Branding and Design Forum, to be held at the 2014 SEMA Show, will bring together successful designers and brand leaders representing a wide spectrum of movers and shakers from both inside and outside the automotive specialty-equipment industry to offer valuable insights and ideas for members to create their own successful brands and designs. Attendees will learn how to use design as a competitive advantage and branding as a competitive differentiator.

SEMA’s Performance Branding and Design Forum is scheduled for Wednesday, November 5, from 1:00 p.m.–2:30 p.m., in Rooms N258–N260 of the Las Vegas Convention Center. Attendance is free but registration is required.