Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.

Hot Rodders of Tomorrow (HROT) changed its playoff format in 2014 to a new Dual Championship to allow teams to compete at either the SEMA Show in Las Vegas or the PRI Show in Indianapolis.

The third-annual New Year's Luncheon will be held January 15, 2015, in Pico Rivera, California, and is an official California Tire Dealers Association (CTDA) event.

Jim Fortner, 72, passed away at his home in Brenham, Texas, on the evening of December 4, 2014.

Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities.

The nominations deadline has been extended to December 19 for MPMC’s Robert E. Petersen award, which honors a member of the print, electronic or broadcast media whose work over the previous year had a significant impact on the motorsports industry.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

As a member of the association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

Omix-ADA will continue funding for its Rugged Ridge Trail Access Program for the 2015 calendar year.

Interested in sharing expertise, real-world strategies and knowledge with others? SEMA Show staff is seeking automotive education session ideas that are delivered in innovative ways.