The SEMA Truck & Off-Road Alliance (TORA) is bringing 10 unique vehicle builds to its Feature Vehicle Showcase at the 2026 SEMA Show, and the builders are ready to make a statement. Ten member companies will showcase their creativity, craftsmanship and innovation in the TORA Feature Vehicle Trail...

The SEMA Truck & Off-Road Alliance (TORA) is powered by members who are passionate about the growth and success of the segment. Meet the Select Committee members helping guide TORA’s programs, events and initiatives for Fiscal Year 2027: Eric Ammerman, TYRI Off-Road Kirstin Backes, COBB Tuning Matt...

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of vehicles on the road, and more than 80% of new-vehicle sales come from these segments. And that continued...

Demand for truck and off-road products continues to drive growth across the automotive aftermarket, and the 2026 SEMA Show will bring the industry's leading manufacturers, innovators and buyers together to showcase the latest advancements in capability, performance and customization. With hundreds...

The SEMA Truck & Off-Road Alliance (TORA) named Hollie Fowler, owner of Seattime Syndicate, as the council's newest spotlight member. Get to know Fowler in her interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off-road industry? Hollie Fowler: What...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in October 2026! Their continued involvement strengthens TORA and the truck and off-road community, and we are proud to recognize them for their support, impact...

Connect with SBN in Central Hall and participate in activations from Real Deal Revolution, Limelight Logic and SBN.

Women continue to face unique challenges as they advance into leadership, from gaining visibility and sponsorship to navigating perceptions of confidence and authority. At the 2026 SEMA Show, the SEMA Businesswomen’s Network (SBN) and SEMA Education will present the Women’s Leadership Symposium:...

By Paris Hull, Yokohama Tire The SEMA Businesswomen’s Network (SBN) invites members to come together for its annual reception at the 2026 SEMA Show on Wednesday, November 4, from 5:00–6:30 p.m. The reception offers an opportunity to step away from the show floor, reconnect with colleagues and...

The SEMA Businesswomen’s Network (SBN) will once again host Gear Up Girl at the 2026 SEMA Show, bringing together students, individuals new to the automotive aftermarket and experienced industry professionals for an engaging introduction to the many career opportunities available across the industry...