The SEMA Truck & Off-Road Alliance (TORA) is powered by members who are passionate about the growth and success of the segment. Meet the Select Committee members helping guide TORA’s programs, events and initiatives for Fiscal Year 2027:
- Eric Ammerman, TYRI Off-Road
- Kirstin Backes, COBB Tuning
- Matt Caldwell, The Preferred Line Consulting
- Dawson D. Druesedow, 4 Wheel Performance (TORA Chair)
- Hollie C. Fowler, Seattime Syndicate
- Steve Gilmore, Ford Motor Company
- Chris Gramelspacher, Adventure Lifestyle Group
- Mike Hallmark, Global Goodness Garage (TORA Chair-Elect)
- Justin Hartenstein, ORACLE Lighting
- Matt Reasoner, Astemo America (TORA Immediate Past Chair)
- Todd Steen, Jackson Marketing Group
- Tara Thompson, High Lift Off Road
- Skylar Watson, Toyota North American R&D
Your Experience Can Make a Difference
You don’t have to be on the Select Committee to make an impact! TORA members can get involved by volunteering on a subcommittee and helping shape the programs and opportunities that matter to our industry.
Here’s where you can help:
- Membership: Help strengthen member engagement, recruitment and retention.
- Marketing: Help develop content and communications for TORA’s social media and eNews.
- Events: Help identify and plan networking opportunities around the country and TORA’s SEMA Show activities.
- Education: Help develop seminars and webinars focused on the truck and off-road industry.
- Feature Vehicle Program: Help shape TORA’s Feature Vehicle Showcase at the SEMA Show.
Have an idea? Want to meet more industry professionals? Looking for a way to give back to the industry? Get involved with TORA! Your experience, ideas and connections are welcome.
Interested in volunteering? Learn more about TORA here or contact TORA Council Director, Denise Waddingham, at deniselw@sema.org to get involved.